You have invested a great deal of your market budget and valuable time on social media, but you may not be getting the ROI you wanted. Of course you’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram accounts and making money off of Facebook, but that is… Read more »
Read more »INBOUND PR Inbound PR increases backlinks to your web site and increases visibility. If you already work with a PR firm or are considering launching a media campaign for your business or medical practice, then you have probably heard of inbound marketing. But, what is inbound marketing and how can it help your business?… Read more »
Read more »What is an Integrated Marketing Communications Plan? An integrated marketing communications plan ties together strategy and tactics, including PR, social media, digital advertising, traditional print advertising, and SEO. It serves as the foundation of all of your marketing and PR efforts for your business. The most effective healthcare marketing plan is part of a larger… Read more »
Read more »I recently sat down with The Daily Mail to discuss the new rules of social media in the work place. To read the full article, click here. Is it ever okay to be friends with your boss on social media? What are the dangers? It really depends on the corporate culture at your firm…. Read more »
Read more »PR Goal Setting When you wrote your business plan, you probably laid out a variety of marketing and sales goals. But did you remember to set goals for your public relations campaign? Writing a successful healthcare public relations plan starts with outlining your PR goals and objectives. Every business has goals; PR can help your… Read more »
Read more »How To Get a Story Booked on Local TV News How do you get a story on the local news? Follow these top 7 tips and learn how to pitch local TV stations. 7 tips to getting your story on local TV: Visualize the story. Pitching Westchester broadcast media is very different then… Read more »
Read more »Social Media Expert Kris Ruby Weighs In Kim Kardashian West received a stern warning from FDA officials stating that her social media post was misleading and failed to communicate any risk information. Whether is a drug label of social media, FDA rules apply if it is the manufacturer who is paying the celebrity for endorsement…. Read more »
Read more »Maximizing Your Media Coverage How can I get more media exposure for my company? There is one very simple way to get more media exposure for your company and it starts with using the media you already have! Media tends to have a snowball effect. Let me explain.. The ultimate goal of a media appearance… Read more »
Read more »Navigating Agency-Client Relationships: Chemistry, Compatibility, and Accountability Ruby Media Group Founder Kris Ruby shares how to master successful agency-client relationships and dominate the ever-evolving PR landscape. Successful agency-client relationships are built on a foundation of chemistry, compatibility, and accountability. Ruby highlights the importance of evaluating these factors to maximize creativity and ensure a fruitful agency… Read more »
Read more »How to Secure National Media Placements: Journalist shares PR tips We are thrilled to welcome Perry Krasnove as a Media Relations Consultant at Ruby Media Group. With more than twenty years of industry experience as a Public Relations strategist, media specialist, and media trainer, Perry has some great tips to share with you on how… Read more »
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