You have invested a great deal of your marketing budget and valuable time on social media, but you may not be getting the ROI you wanted. Of course you’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram and making money off of Facebook, but that is not… Read more »
Read more »PR Goal Setting When you wrote your business plan, you probably laid out a variety of marketing and sales goals. But did you remember to set goals for your public relations campaign? Writing a successful healthcare public relations plan starts with outlining your PR goals and objectives. Every business has goals; PR can help your… Read more »
Read more »Navigating Agency-Client Relationships: Chemistry, Compatibility, and Accountability Ruby Media Group Founder Kris Ruby shares how to master successful agency-client relationships and dominate the ever-evolving PR landscape. Successful agency-client relationships are built on a foundation of chemistry, compatibility, and accountability. Ruby highlights the importance of evaluating these factors to maximize creativity and ensure a fruitful agency… Read more »
Read more »How to Secure National Media Placements: Journalist shares PR tips We are thrilled to welcome Perry Krasnove as a Media Relations Consultant at Ruby Media Group. With more than twenty years of industry experience as a Public Relations strategist, media specialist, and media trainer, Perry has some great tips to share with you on how… Read more »
Read more »What is Content Marketing? Content marketing is the practice of crafting high-quality, valuable content and delivering it to your target audience. It is the opposite of old-school, spammy, promotional-driven tactics aimed only at a short sell. Content Marketing is the new way of selling through educating prospects with the information they actually want to… Read more »
Read more »Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media Relations. His focus was on how to create PR pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years of experience in network television. He discussed his experience as the Executive Producer of a network morning… Read more »
Read more »On Wednesday, September 17th at Westchester Country Club, top chefs will offer Westchester diners an opportunity to enjoy a great night out while raising funds, making friends and increasing awareness of the March of Dimes mission to improve the health of babies. In addition to sampling signature dishes, guests will be able to bid… Read more »
Read more »Fusing Social Media and Public Relations for Business Growth Shaping the Future of Social Media Published in Westchester & Fairfield County Business Journal When Ruby Media Group was founded five years ago, social media and PR were still viewed as different service categories for businesses. Executives wanted to jump on the social media bandwagon and… Read more »
Read more »So you recently secured a major press hit. Now what? Here are RMG’s top tips to maximize the buzz into long term exposure and more hits. Share the press link on your company’s social media networks Thank the writer and outlet and include both handles in your social media posts Create a clipping of the… Read more »
Read more »Social Media Engagement Tips There’s only a finite amount of time any company can spend on social media marketing on the growing number of new social media platforms. Which begs the question, where should you invest your time as a business owner? After you have decided where to invest your time as a business owner,… Read more »
Read more »