What is Content Marketing? Content marketing is the practice of crafting high-quality, valuable content and delivering it to your target audience. It is the opposite of old-school, spammy, promotional-driven tactics aimed only at a short sell. Content Marketing is the new way of selling through educating prospects with the information they actually want to… Read more »
Read more »Ruby Media Group Digital Media Workshop for Marketing Executives Budget season is here! Are you actively putting together your media budget? In this interactive marketing leadership session, Ruby Media Group Founder Kris Ruby will teach you how to optimize your social media marketing and PR budget for optimal results. If you are frustrated with seeing… Read more »
Read more »Recently, Kris Ruby of Ruby Media Group was awarded the Business Leadership Award of the Year from Mercy College. During the ceremony, I had the pleasure of meeting some of the current marketing students in the Mercy College Marketing program. At Ruby Media Group, we love giving back and sharing insight with future marketers and… Read more »
Read more »Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media Relations. His focus was on how to create PR pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years of experience in network television. He discussed his experience as the Executive Producer of a network morning… Read more »
Read more »On Wednesday, September 17th at Westchester Country Club, top chefs will offer Westchester diners an opportunity to enjoy a great night out while raising funds, making friends and increasing awareness of the March of Dimes mission to improve the health of babies. In addition to sampling signature dishes, guests will be able to bid… Read more »
Read more »Fusing Social Media and Public Relations for Business Growth Shaping the Future of Social Media Published in Westchester & Fairfield County Business Journal When Ruby Media Group was founded five years ago, social media and PR were still viewed as different service categories for businesses. Executives wanted to jump on the social media bandwagon and… Read more »
Read more »So you recently secured a major press hit. Now what? Here are RMG’s top tips to maximize the buzz into long term exposure and more hits. Share the press link on your company’s social media networks Thank the writer and outlet and include both handles in your social media posts Create a clipping of the… Read more »
Read more »Social Media Engagement Tips There’s only a finite amount of time any company can spend on social media marketing on the growing number of new social media platforms. Which begs the question, where should you invest your time as a business owner? After you have decided where to invest your time as a business owner,… Read more »
Read more »Get Media Coverage for your Westchester County business: Insider Tips from a PR Pro Last night, Ruby Media Group had the pleasure of attending the Meet the Media event hosted by The Professional Women of Westchester at Crowne Plaza Hotel in White Plains. Panelists included Kate Walsh of Westchester Magazine, Faith Ann Butcher of Hudson… Read more »
Read more »Ruby Media Group Founder Kris Ruby Keynote’s Economic Development Forum Hosted by Senator Suzi Oppenheimer and Women’s Enterprise Development Center Senator Suzi Oppenheimer (D-Mamaroneck) and the Women’s Enterprise Development Center (WEDC) hosted a successful Small Business & Economic Development Forum on Tuesday, October 23rd at the White Plains Public Library with Keynote speaker Kris Ruby… Read more »
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