ABC Good Morning CT – Take a break from social media

Take a break from social media

New Haven, Conn (WTNH) – Social Media expert Kris Ruby joined GMC Weekend to talk about taking a break this Memorial Day Weekend from Four Square, Facebook, Twitter, and other social media.

At what point is all of this technology too much? It can create an alternate universe, where people spend more time in the digital world than the real world.

At some point, you have to put down your devices and be “in” the moment rather than “capturing” the moment, and then broadcasting it.

Here are some tips to help you tell when it’s too much technology.

FIRST… LOOK AT YOUR MOTIVES.
Look at your motives behind your Foursquare check ins and Facebook status updates. Are you more engaged in broadcasting where you are then actually being where you are?

SECOND… WHAT ARE YOUR MOTIVATIONS?
What are your motivations for telling your whole network where you are, and tagging people? If they are ego driven, then power down your devices, soak up some sun, and focus more on being in the moment. Social media is about being “social” after all. That means the real world, not just the digital world.

THIRD… IS THIS CREATING AN ALTERNATE UNIVERSE?
Are you creating an alternate universe where people spend more time in the digital world than the real world?

 

 



My Experience with The Y.E.C/ Y.E.C. Women & Business Tips!

Recently, I have been extremely involved with The Young Entrepreneur Council  started by Scott Gerber, Natalie MacNeil and Ryan Paugh. I completely believe in this group, and I believe in their mission. As an entrepreneur, it is the best group I have ever gotten involved with. I am so grateful to be part of such a fantastic group of innovative thinkers who are paving a new road towards entrepreneurship as a viable career path. I can’t even keep up with all of the latest links- so here is a compilation of some of my business thoughts that have been featured on the Y.E.C. and different media outlets recently, including Huffington Post, FOX Business, AMEX Open Forum, AOL, FORBES and more!

AOL: Personal Branding: How to Get Noticed by the Right People — for the Right Reasons

My tip: Let go!

In order to build an authentic personal brand, let go of any preconceived notions you have of what is “acceptable” to post on Twitter and Facebook. Many people fall into this trap of writing tweets and posts that are so cookie-cutter-like that they appear to not have any personality or personal brand at all online! Create a presence that is unique and match your posts accordingly!

Portfolio.com Tips on Creating Effective Blogs

My Tip:

Communicating with customers, business partners, and employees is the key to success in our increasingly social world. But doing so effectively can be daunting, especially at the beginning. Tips on how to get started and how to keep going.

Cross Linking

One of the best ways to build buzz for your article is to include interviews with well-known sources who will promote the article once it goes live. Leverage their built-in networks and fan base to carry your article. The more they promote your work, the more likely you will be to build a solid fan base. Promoting others in your article is a great way to promote your writing!

17 Must-Have Mobile And Web Apps For Entrepreneurs

My Tip: My GPS

My GPS is my most important mobile device. Some people download GPS apps on their phone to help them get around, but for me, I would be lost in my business without a solid GPS that I can depend on. Any apps related to navigation are very important for entrepreneurs to have so you don’t show up late to a meeting with a prospect or client. No one has time to print out directions from mapquest anymore. For more, read here

FOX SMALL BUSINESS: KNOWING WHEN TO THROW IN THE TOWEL

Loss of Passion: When entrepreneurs start businesses, they wrap their identities around the specific niche their business is in. While other people in the work force have more time to experiment with “who they want to be when they grow up,” entrepreneurs often feel locked into the sect of the industry their business is in. Don’t be afraid to change courses if your passion has changed- allow yourself room to grow. For more, read here

ALLBUSINESS.COM

Myth: You shouldn’t “friend” your competitors.

Due to the rise of social media, it is common to see competitors following each other on Twitter or “friending” one another on Facebook. We live in a digital world, where everything is transparent — even Coke and Pepsi follow each other on Twitter! Try to be friendly to your competitors in social media sites; companies that don’t “friend” competitors or follow each other look like sore losers. For more, read here

ENTREPRENEUR MAGAZINE: How Saying ‘No’ Saved My Business, Feature Story:

When starting out, having a passion for your business can be an asset. But when that passion leads you to take on any project that becomes available, it can spread an entrepreneur so thin that it leaves her struggling to maintain focus — and her business.

Take Kris Ruby, for example. As a 2009 graduate of Boston University’s College of Communication, Ruby had a job lined up as a social media strategist for a national company. She left that position after two months to set out on her own to form Ruby Media Group, a social media consulting firm. For more, read here

MASHABLE: How to Make a Successful Marketing Video for the Web

My Tip: Have Fun With It!

“The best web videos are ones that incorporate comedy. People like to share videos with their networks that are funny, inspiring or thought provoking. The standard ‘sales/ promotional’ videos will not become viral. Follow David Meerman Scotts‘ motto that ‘No one cares about your marketing except you,’ and try to create funny content that other people will want to share with their colleagues.” For more, read here

MASHABLE: 8 Ways Entrepreneurs Can Get More Out of Twitter

 

My Tip: Engage With Your Followers

After running Ruby Media Group, a social media and personal branding agency for over a year now, my best tip for using Twitter to market to customers and fans is to not market! This sounds contrary to everything traditional marketers know, but the best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives. For more, read here

NeverGetARealJob.com How To Create Effective E-Mail Marketing Campaigns

“My best email marketing tip is for people to add links to their social media accounts in their signatures. If your company is recently new to Twitter, Facebook or LinkedIN, add the links to increase new followers. One of attorney clients landed his biggest deal yet by adding in his LinkedIn link to his email signature. His web bio differentiated him from the competitor and served as a value prop.”

HUFFINGTON POST: Young Entrepreneur Council: What’s The Best Way To Increase The Size Of Your Network?

My Tip: Tap Social Media For Personal Branding

The best way to increase the size of your network is to create and enhance your personal brand in digital communities. Personal branding is critical for gaining brand equity in social media outlets such as Facebook, Twitter and LinkedIN. Increase your network by sharing relevant content and always striving to add value to the conversation. People will naturally be intrigued and want to follow you.

Young Entrepreneur.com: The Best Way To Get Client Referrals

My Tip: Digital Referrals and “Word of Mouse” Marketing

The best way to get your clients to refer you to other clients is via social media “word of mouse” viral marketing. Digital testimonials, specifically on LinkedIN, Facebook and Twitter are great ways to share past testimonials of work completed with your entire network! People are more likely to trust peer reviews and recommendations as opposed to ads. Digital referrals are the best referrals!

HUFFINGTON POST: How To Bridge Cash Flow Gaps

My Tip: Focus on Revenue Generating Activities: The largest problem entrepreneurs face is the pull between revenue generating and “brand building” activities which do not generate in steady cash flow.To bridge cash flow gaps, focus on your top 3 revenue generators and put your “brand building” on hold.Focus on what is actually driving new business and what has worked!Create products that are priced to sell, rather then selling high priced items.

MASHABLE: 10 Online Tools and Tips for the Budding Entrepreneur

My Tip: Make Use of Virtual Offices

After a year and a half in business, I moved into my first office at Stark Office Suites. It was the best decision I ever made. I was able to move in and start working immediately without worrying about Internet or phones, and I even have a receptionist answering calls for me. If you are on a shoestring budget, utilize services like Stark Office Suites or Regus, which will keep your overhead to a minimum. For more, read here

Under30CEO: 8 Ways to Market Your Store with Services Like Foursquare and Facebook Places

Question: I want to start using services such as Foursquare and Facebook Places to market my store. What types of promotions and contests would you recommend I run to get traction and results?

My Tip: Exclusivity for fans

 

Facebook and Foursquare are particularly effective for marketing restaurants and B2C promotions. To get results, I would recommend offering fans and followers special promotions that are only available if you are a fan or follower of the store. Only enable your Facebook fans or Twitter followers to be eligible for contest entry and reward your Foursquare “Mayor” by giving them a special discount. For more, read here

 


FORBES: Boost Your Brand With Strategic Alliances, Y.E.C. Women

I am so pumped to be part of Y.E.C. Women started by Natalie MacNeil and Scott Gerber of the Young Entrepreneur Council. Check out my first piece on FORBES about boosting your brand with strategic alliances here!

Y.E.C. Women

FORBESWOMAN

One of the most vital things you can do in your first year as an entrepreneur is form strategic alliances and partnerships, either with leaders of your industry or media gatekeepers. Before I started Ruby Media, I held more than 13 internships with communications, public relations and marketing firms. While Ruby Media was my first independent launch in the industry, I had gained critical experience in traditional public relations on national accounts.

An internship may seem like working without pay (lets face it, paid internships are a rare and beautiful find), but I completed all of mine while in college and the industry experience was more important than brand building at the time. But when its time for brand building, building alliances and leveraging relationships can still be powerful tools.

Here are some ideas on where to start.

Connect With Industry Leaders
If you are unsure of how to begin building partnerships, look to join small business councils within your community or call your local chamber. Use social networks like Twitter, Facebook and Meetup.com to find new partners. When you get the opportunity to work with an industry leader, engage and use your social media channels to connect, so they can stay up to date with your most recent work.

Create a “partner” section of your web dedicated to showcasing your media partners, sponsors and strategic alliances. And don’t be afraid to ask them to link to you as well; appropriate cross-linking can a powerful search authority booster.

Become the Source
Media alliances such as column writing, TV appearances or radio segments, can be invaluable to building your brand early on. Build positive relationships with reporters and other media gatekeepers, by sharing your knowledge and providing valuable content. If you develop enough “brand equity” you could become their go-to expert and source on the related topic in your industry.

Share and Share Alike
Sharing content isn’t just for big media gatekeepers. Partnerships with industry and thought leaders, who have a popular newsletter or powerful network you’d like to be introduced to, is one a valuable brand booster. How do you get someone to promote your work in their social media, e-mail blasts or in person networking groups? Share information you think will be valuable to their network.

Don’t be afraid to send partners a link to a piece of content you think their network would find helpful and mention that they should feel free to share it. Your note can be sent by email, Facebook massage or a DM on Twitter. Avoid being overly promotional and make your message informal and short. And always remember to be very gracious and appreciative when your partners promote you in their networks. Even if you are an up-and-coming tycoon, no one wants to work with someone who lacks humility.

Kris Ruby is the President & Founder of Ruby Media Group, a Public Relations, Personal Branding and Social Media Agency. Kris also leads national speaking engagements on branding for Microsoft and the ABA has been featured on MSN Money, AOL Small Business, FORBES, CBS, ABC Good Morning CT, NBC and News 12. Kris is a columnist for Forbes Woman & Westchester Magazine “Nightfly” and was the youngest ever to be chosen for the Business Council of Westchesters “40 Under 40″ Rising Stars. Most recently, Kris was named a 914INC Wunderkind and “24 Under 30″ in Westchester County.

Co-Founded by Natalie MacNeil and Scott Gerber, Y.E.C. Women is an initiative of the Young Entrepreneur Council, a nonprofit organization that provides young entrepreneurs with access to tools, mentorship, community and educational resources that support each stage of their business’s development and growth. Y.E.C. Women’s members are successful female business owners, entrepreneurs and thought leaders.

 

 

 


914 Inc Wunderkinds of Westchester’s Business world

MEET THE NEWEST WUNDERKINDS!

Our Wunderkinds

Meet the future superstars of Westchester’s business world—the county’s brightest, most accomplished, and most entrepreneurial professionals under age 30.

Our Wunderkinds

Meet the future superstars of Westchester’s business world—the county’s brightest, most accomplished, and most entrepreneurial professionals under age 30.

BY BEN BRODY, CAROL CAFFIN, NANCY L. CLAUS, MARISA LASCALA, ROBERT SCHORK, JOHN BRUNO TURIANO, AND LAURIE YARNELL PUBLISHED APRIL 14, 2011 AT 11:23 AM

(page 1 of 2)

Photography by Cathy Pinsky • Makeup by Valerie Guglielmo

Over the past several months, 914INC. has scoured the county seeking the most successful twenty-something business minds and entrepreneurs in Westchester. We called scores of companies. We emailed countless business organizations. We set up an online nomination form. And we asked and asked around. Our goal was to find men and women under age 30 who are, well, business wonders. We found 24. (Actually, 25, but the PR department of a certain retail company—you know who you are—doesn’t allow its employees to do press interviews, ever. Boo!). Over the following pages, get acquainted with Westchester’s future movers and shakers.

Social Media Butterfly
Kristen Ruby, 23
CEO and Founder, Ruby Media Group,
White Plains

Kris Ruby

 

Kristen Ruby graduated from Boston University’s College of Communications less than two years ago. In that time, the Waccabuc resident, social media and PR maven, and personal branding consultant has led workshops at Columbia University, lectured to Microsoft, written for the likes of Forbes and the Wall Street Journal (she blogs forWestchester Magazine too), and, oh yes, founded Ruby Media Group. “I never stop working,” she says.

“She’s incredible,” declares David Cingari, 49, founder of David’s Soundview Catering in Stamford, Connecticut. “She’s accessible twenty-four/seven. If I want something posted, it’s up there in seconds. She’s incomparable even to people my age.”

Ruby says she wants to grow her business to the national level over the coming years. “You have to conquer the world when you’re young and you haven’t been run down by corporate America.”

To see all of the Wunderkinds and “25 under 30,” click here!


PR & Social Media: What to hold off on posting to keep up press relationships

News 8: WTNH- ABC Good Morning CT

PR & Social Media: What to hold off on posting to keep up press relationships

 

“A lot of people are making mistakes using social media to announce their recent press hits– but they are doing it at the expense of their press relationships.”

New Haven, Conn (WTNH) – Social media expert Kris Ruby spoke with GMC Weekend about social media etiquette and tips for using it.

When it comes to Public Relations and Social Media, a lot of people make a mistake by using social media to announce their recent press hits. It’s a mistake because they’re doing it at the expense of their press relationships.

Reporters have deadlines, and often publications do not want their story ideas exposed until after the story comes out. The next time the Wall Street Journal or the New York Times calls you, think twice before posting about it, or you could post your way right out of getting featured or quoted!

Kris’ three tips for using social media for press hits.

1) If you are interviwed by a reporter, do not post about the interview unless you have their permission.

2) If you are going to use social media to crowd source information about the interview, get permission.

3) If you are trying to pitch a story idea to an editor, do not post it on their wall.


Interview with Scott Gerber, Author of “Never Get a Real Job”

I recently interviewed Scott Gerber, Author of “Never Get a Real Job.” Gerber is starting an amazing movement among Gen Y and I am so honored to be part of The Young Entrepreneur Council. In his book, Scott shares powerful statistics and a strong argument for why now is the best time for young entrepreneurs to start their own businesses (as long as they are not trying to become the next Facebook).  Gerber’s book hits close to home for me as I am part of this growing movement of entrepreneurs who started companies straight out of college. Why add your resume to an endless pile when you could create your own company and stand apart from the rest? I believe in Gerber’s movement and think that his book represents a powerful view of the job market in the US and the way things are heading in this country. We need to become innovative in tough times and develop concepts that are built to last, regardless of age.

What made you decide to write Never Get a Real Job?

For too long we’ve been told the mantra “work hard, get good grades, and go to school to get a job”. But the fact is that hand-out, resume driven mindset no longer applies to generation Y. Someone needed to stand up to the antiquated social norm and help these young people thrive despite unprecedented unemployment and underemployment. In Never Get a “Real” Job, I do just that–teach young people how to build income generating businesses from the ground up without finances or resources in the same way I did. The book details my failures and successes and offer nuts and bolts, practical advice for Gen Yers as told by one of their own.

What are your tips for people looking to start a business?

Keep it Simple… Don’t try to reinvent the wheel or you’ll be doomed to be run over by it. Be unoriginal to be profitable. Build with what you have, not with what you’d like to get (or don’t have). And, most importantly, make sure that your business is capable of generating immediate revenue. Stop thinking Facebook and start thinking lawn care and pool cleaning companies.

What role do you think female entrepreneurs play in the new economy?

As you can tell by my Young Entrepreneur Council, entrepreneurship transcends gender, age and ethnicity. It is a universal practice that should be adopted by all. Women on my Council–and not on the Council–have been responsible for game-changing companies. I still think women are smarter than men (but don’t tell anyone I said that).

How can entrepreneurs brand themselves effectively via social media?

The key is not to undo what you’ve done in the real world. I’ve watched many photos of partying and stupidity destroy people. Be aware of what you put online. You might be on your way to becoming a captain of industry, but photos and videos have a way of surfacing with success and knocking people off their pedestal.

What are some statistics about entrepreneurship in the US as well as job stats for recent college graduates in the job market?

There are over 81 million young people unemployed worldwide with hundreds of millions more underemployed. In the US, youth unemployment is nearly at 20%–a historic high. Default rates for college loans are at 7.2%–also an historic high. Only 24% of recent 2010 college graduates had a job lined up after college. These are insane times–which is why we as a society must overcome these epidemics by retraining ourselves to create jobs to keep job–instead of thinking we can just tale them.

About Scott Gerber

Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world. He is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator and venture management company that invests capital, management expertise, and marketing services into innovative early and mid-stage companies. Founded in 2004, the company has since launched a diverse portfolio of businesses, including Yearbook Innovation, an end-to-end provider of print and digital media school memory products and services; and Sizzle It!, the expert in sizzle reel production for a global clientele of public relations, marketing and advertising firms. Scott is also the Founder of the Young Entrepreneur Council, an advocacy group made up of many of the world’s top young entrepreneurs that works to help young people overcome the devastating effects of youth unemployment and underemployment by teaching them how to build businesses, and the author of the book, Never Get a “Real” Job.

An accomplished public speaker, Scott has taught thousands of students and young professionals his lessons about entrepreneurship. He is an expert in teaching aspiring entrepreneurs how to start business on shoe-string budgets and offers compelling insight on a number of topics including: pitching, fundraising, marketing, business development strategies and political and economic issues facing entrepreneurs. His most recent speaking engagements include the Entrepreneur Magazine Conference and the national Collegiate Entrepreneurship Organization conference. Scott has been featured in news outlets such as FOX Business, WSJ, Entrepreneur, Inc., The Huffington Post, New York Post, Open Forum, Forbes, The Street, AllBusiness, Mashable and The Business Insider. His syndicated columns appear regularly in media outlets such as Entrepreneur, Inc., BNET, WSJ, MSNBC, and FOX Business. Follow Scott on Twitter @askgerber or friend him on Facebook at facebook.com/scottgerber.


My Interview with Ivanka Trump-Ivanka Trump And The Art Of Being Underestimated

Read the full article here on Forbes.com

When it comes to women in business, there is a common assumption that being super-rich and beautiful, with long blonde hair and an elegant 5’11” frame, usually means you are not taken as seriously as your male or mousier colleagues. Some would consider that a beauty bias, but Ivanka Trump, a living embodiment of all of the above, says, “Bring it on.”

“I never mind when somebody underestimates me,” she says. “I joke about this with my father all the time. If somebody has a meeting with Donald Trump, they will come in fully armed, whereas if they have a meeting with me, they are less likely to be prepared. That’s an advantage for me.”

One surprising advantage in a life full of many others. The 28-year-old Trump is the daughter of real estate personality Donald Trump and socialite Ivana Trump, an alumna of the Wharton School of Business and wife of Jared Kushner, an executive at the Kushner Companies, a New York real estate firm, and publisher of The New York Observer.

She is also the author of this year’s The Trump Card: Playing to Win in Work and Life, vice president of development and acquisitions at The Trump Organization and principal of her own jewelry line and boutique. And, as the world knows, she also appears as a judge on reality shows The Celebrity Apprentice and The Apprentice.

That kind of brand diversification is one reason she’s fully embraced the social Web, where she has 828,000 followers on Twitter and a Facebook page that features her must-haves (shoes, handbags, jewelry) and must-gives. Providing funds for the United Nations’ “Girl Up” campaign through sales of a specially created bracelet (recently seen on the wrists of Wendy Murdoch and Indra Nooyi) is her current cause. She also took the time to answer several of ForbesWoman’s Facebook followers’ questions–“If you could ask Ivanka Trump any question, what would it be?”–when she sat down to talk with us last month about being a female entrepreneur, life in a fish bowl and her personal style.

ForbesWoman: What are traits of a successful negotiator and deal-maker?

Trump: Fundamentally you are born with an instinct to read people and to understand people. You need a sense of confidence, which you may be born with or develop over time. If you don’t develop this it is hard to command respect in a negotiation. The person who is most prepared and has the most information always has a competitive advantage. Do your homework. It is also very important to try to fully understand what the other party most values in terms of the outcomes of the negotiation. It is often things that you don’t value or give a premium to that would be an easy concession that you can still accomplish your goals by conceding.

I think it’s also important to define your own goals prior to starting to negotiate. A lot of my friends will say they want to ask their boss for a raise. I say, “What are you looking to get?” And they say, “I don’t know.” You should always walk into a transaction discussion knowing what your end goal is.

Do you believe negotiation skills are important in all facets of life, even outside of business, to get what you want?

Ask any married woman that question and she will tell you yes–and my husband happens to be a good negotiator too. The key in these marital questions is not letting the other one know when you have won.

I do think the No. 1 saying in a relationship is mutual respect for the other person, including the other person’s goals and aspirations, whether that is professionally geared or philanthropically focused. I think that is so important that you are with somebody who supports your ambitions. If you have somebody who tries to undermine it, it is a recipe for disaster. That really does narrow the playing field for people.

What is your vision for business opportunities in today’s marketplace, particularly in emerging markets?

I think there are tremendous opportunities, but they are harder to come by because more people are competing for distressed assets. Back in the days of 2006 banks were throwing money at you. Now they have their purse strings closed, and you have to do a lot more work on each deal to secure financing. This is exactly the time when people should be transacting–not at the height, but at the trough. It represents an opportunity for companies who have been conservative and didn’t expose themselves and now have the ability to be more predatory in terms of what they are looking for.

Ashlee Thames Woods, via Facebook: How would you advise businesswomen to reinvent themselves in a competitive market?

Businesspeople constantly need to be reinventing themselves. Naturally there are more challenges that entrepreneurs are facing today than in the past, and it is always more difficult in a depressed economy to grow and flourish. It’s important to get in the habit of growing as a human being, developing and refining leadership and management skills and entrepreneurial instincts and changing to accommodate the times. In a business such as ours, which touches so many different aspects of luxury goods, and bringing the entertainment element into it too, it is very important to remain relevant and a front-runner.

Faten Abdallah, via Facebook: How can women remain competitive in the business world?

I try not to think too much in terms of gender distinction. It is something we try to all get away from in America, although abroad it is more apparent. That said, often in real estate development and finance, as opposed to the sales and marketing, there are very few women. I joke with my brothers that we will be in a meeting with 10 bankers and we will all give our cards, and they tend to call me back first. I have never had a problem with standing out in a crowd.

How do you deal with people who may underestimate you because you are a young, attractive woman?

I never mind when somebody underestimates me. It often means they are not well prepared. I joke about this with my father all the time. If somebody has a meeting with Donald Trump, they will come in fully armed and fully prepared, whereas if they have a meeting with me, they are less likely to be prepared, which is an advantage for me. It is always better to know more than the person you are speaking with.

How does it feel to have the media follow your every move?

I don’t think I have ever known anything other than living in a fishbowl most of my life. Even prior to The Apprentice my parents were very public figures, and that was my childhood experience. My parents did shelter us to the best of their ability, and any decisions we made to be more public were done so understanding the consequences of that behavior. One of the things I went into with my eyes wide open was the disadvantages of trying to maintain a personal life when you become a public figure building and extending the brand.

How have you used social media to market the Ivanka Trump Collection and the Trump brand?

Social media is something I started exploring in a more focused way around a year ago. It was Tony Hsieh, the founder and CEO of Zappos, who introduced me to the possibility of being able to push your company’s core values and core beliefs in a personal way, and also get you to have real time personal feedback. For example, I noticed the ForbesWoman tweet this morning asking your readers what they would like to ask me if they could ask anything.

Through my social media efforts, I try to show a personal side to my brand, because people want the authenticity. Showing who we are as a family is a credence good as a family brand. I will post a rendering of a project’s lobby that is under renovation or in a design phase and ask fans, “What do you think about the conceptual design for the lobby in the soon-to-be-open Trump Toronto?”

Do you ever power down?

Technology is a tremendous asset but can also be very destructive. While you have to be available all the time today, it is so important to prioritize bigger-picture initiatives. I spend a lot of time on the weekends reflecting on what I want to accomplish and seeing if my goals are being met. Mornings are also a great time to reflect before the phones start ringing.

Kara’s A King, via Facebook: Do you purposely dress in a muted, low-key way to not attract too much attention?

My top three style tips for women at work are context, modesty and femininity. If you work in a law firm, you can’t wear the same thing you would wear if you worked at an ad agency. Understand what is appropriate for your industry and in terms of how much skin is being shown. Dress modestly. My office style has changed pretty drastically, and a lot of it became being comfortable with expressing femininity in a way that, when I was younger, I was nervous about. I was almost afraid to be feminine on the job, which in retrospect was probably a mistake. I wear pink to the office now, whereas when I was 22, I was nervous to wear anything other then a black pinstripe suit.

How can young women today avoid “concealing their femininity”?

You have to grow into your confidence to express yourself. Self-expression in some form isn’t always appropriate in the office–overly funky styles or multiple tattoos–but it is in the form of being feminine. We should embrace that as women. The instinct is to suppress our femininity, which is rooted in a concept that we should blend. But how you get there is not through shoulder-pads or pinstripes. You gain the respect of your colleagues. If you have their respect, they will not criticize you for dressing like a woman.

Kris Ruby is the president & founder of Ruby Media Group, a public relations, personal branding and social media agency. Kris also leads national speaking engagements on branding for Microsoft and the ABA has been featured on MSN Money, AOL Small Business, ABC Good Morning CT, NBC and News 12. She is the youngest ever to be chosen for the Business Council of Westchester’s “40 Under 40” Rising Stars.
Follow Kris Ruby on Twitter. Read Kris Ruby’s Blog.



I will be Covering the 2010 World Business Forum Live Oct 5-6, Radio City

Amazing Speaker Line-Up at the 2010 World Business Forum includes Al Gore, Jack Welch, James Cameron, Steve Levitt, Charlene Li, Jim Collins, David Gergen and more!

Bloggers Hub: The Bloggers Hub is a gathering of top business bloggers who will report directly from the Forum via their blogs and via Twitter (Hashtag #WBF10.) The Hub provides a collective, dynamic, streaming commentary on what is happening inside the Forum, as it happens.

World Business Forum 2010 has already started on the Blogosphere and inside the Bloggers Hub–Join the conversation!