PR Goal Setting When you wrote your business plan, you probably laid out a variety of marketing and sales goals. But did you remember to set goals for your public relations campaign? Writing a successful healthcare public relations plan starts with outlining your PR goals and objectives. Every business has goals; PR can help your… Read more »
Read more »Maximizing Your Media Coverage How can I get more media exposure for my company? There is one very simple way to get more media exposure for your company and it starts with using the media you already have! Media tends to have a snowball effect. Let me explain.. The ultimate goal of a media appearance… Read more »
Read more »Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media Relations. His focus was on how to create PR pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years of experience in network television. He discussed his experience as the Executive Producer of a network morning… Read more »
Read more »So you recently secured a major press hit. Now what? Here are RMG’s top tips to maximize the buzz into long term exposure and more hits. Share the press link on your company’s social media networks Thank the writer and outlet and include both handles in your social media posts Create a clipping of the… Read more »
Read more »Get Media Coverage for your Westchester County business: Insider Tips from a PR Pro Last night, Ruby Media Group had the pleasure of attending the Meet the Media event hosted by The Professional Women of Westchester at Crowne Plaza Hotel in White Plains. Panelists included Kate Walsh of Westchester Magazine, Faith Ann Butcher of Hudson… Read more »
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