Meet The Media of Westchester, NY – PR Pitching Tips

Last night, Ruby Media Group had the pleasure of attending the Meet the Media event hosted by The Professional Women of Westchester at The newly renovated Crowne Plaza Hotel in White Plains. Panelists included Kate Walsh of Westchester Magazine, Faith Ann Butcher of Hudson Valley Reporter, Kacey Morabito Grean of 100.7 WHUD and Janet Hasson of LoHud. The panel was moderated by Lisa Kaslyn of Prosper Communications.

For those that missed the event, here are some PR nuggets of wisdom for how to land great ink for your clients in local Westchester press!

Event Submission

Be sure to post your local event on all relevant event calendars (Patch, Daily Voice, Lohud, WestchesterMagazine, Westfair, etc.)

Pitching Background Research

Find out who it is that covers what you are pitching and pitch accordingly. For example, are you pitching a hard news story, metro crime or lifestyle?

If you want to break in as a subject matter expert or source, read the bi lines of articles and see who is covering what you want to be quoted on.

Add value to a reporter.

Every reporter is looking for leads and new story ideas. If you have a truly relevant story that would be of value to a publications readers; pitch it. Always pitch the actual news or the human-interest story, do not pitch ‘puff pieces.’ 

E-mail pitching 101

Do not send emails with attachments and no body text.

Put the date in the subject line

Come up with a witty subject line

Always answer- who, what, where, when and why

Be mindful of reporter’s deadlines and planning. For example, if it is a monthly publication, don’t pitch a story for October when they are already planning their January issue. Be mindful of editorial calendars.

How to get Ink

If you want a reporter to cover your restaurant or new fitness class, invite them in to try it! They can’t write about what they don’t know.

Meet the medis in Westchester, NY - flyer
















Ruby Media Group is a full service Public Relations Agency in Westchester, Fairfield and Manhattan. For more information on how RMG can generate national media exposure for your business, contact us at kruby @