Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. *Date last updated: July 2024 Has your company been impacted by cancel culture backlash? If so, you’re not alone. … Read more »
Read more »Why is your personal brand important and how can a thought leadership marketing strategy help you create new business development opportunities? Every CEO must create a personal brand strategy today. I was recently a guest on Power Lunch Live Show with Rhett Powers. During this hour-long discussion with Forbes writer Rhett Powers, we cover… Read more »
Read more »Why content marketing is important in B2B Marketing Is content marketing the new PR? How content marketing – in partnership with PR — can boost your digital marketing efforts in 2024. If you want to grow your business, you need to get in front of more people. There are a few ways to do this…. Read more »
Read more »Disappearing Content & Stories on Social Media What is disappearing content on social media? Disappearing content on social media is content that is ephemeral and can only be viewed for a short period of time unless it has been pinned to your profile. The content “disappears” unless otherwise pinned. Users find this type of content… Read more »
Read more »I was thrilled to lead an interactive personal branding workshop recently for Boston University’s College of Communications alumni. To watch the full personal branding webinar, click here: Do you recognize the need to establish a personal brand, yet are unsure how to do so? During this webinar, Ruby Media Group CEO & Social Media Expert… Read more »
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