Digital Monogamy Digital compatibility is a real issue in today’s business environment. Social media is a challenge for anyone entering a new relationship (business or personal). For someone who is very plugged into social media, quick judgments can be made based on someone’s digital habits. For someone who could care less about social media, all… Read more »
Read more »What is Content Marketing? Content marketing is the practice of crafting high-quality, valuable content and delivering it to your target audience. It is the opposite of old-school, spammy, promotional-driven tactics aimed only at a short sell. Content Marketing is the new way of selling through educating prospects with the information they actually want to… Read more »
Read more »Westchester PR Agency CEO Shares Career Advice on Succeeding in the Changing Landscape of Communications On November 22, Kris Ruby, CEO of Westchester PR & Social Media Agency Ruby Media Group, will be speaking at the New York Women in Communications Foundation’s 2014 Student Career Conference. The conference will be held at NYU’s Kimmel Center… Read more »
Read more »Westchester PR Agency CEO Shares Industry Insights with Rye Business Owners at Serendipity Labs On November 6th, Kris Ruby, CEO of Westchester PR & Social Media Agency Ruby Media Group, hosted a digital communications workshop at Serendipity Labs in Rye. Over 30 people attended the event. During the workshop, Ruby discussed media budgeting for 2015… Read more »
Read more »Media Interview Training Tips for CEOs Interview techniques for media Worried about your next interview with the media? Do not fear! We have created a handy guide of our top interview tips to help you ace your next interview. Tips for Media Interview Preparation: How do you talk to the media? Insider tips from a… Read more »
Read more »PR CAREER ADVICE FOR ENTREPRENEURS Westchester PR Agency CEO Shares Industry Insights & Career Advice with Future Publicists Kris Ruby, CEO of Westchester-based Public Relations agency, Ruby Media Group, hosted a roundtable of the top 15 students from the Mercy College Marketing Association (MCMA) on October 8, 2014. MCMA is the leading organization for students… Read more »
Read more »Budget season is here! Are you actively putting together your media budget? Have you properly allocated resources for a cross channel strategy that aligns with your overall business objectives? Do you have an efficient plan in place to measure the ROI of your monthly media spend? If you are frustrated with seeing your competitors everywhere… Read more »
Read more »Politics and Social Media: It’s no longer optional… Obama, Modi, and the NYPD have all capitalized on the value that social media brings to the political world. From national to district races, from candidate elections to legislative votes, social media provides insights into the voice of the people, insights that sway the results of voters… Read more »
Read more »Following the notorious celebrity nude photo hacking scandal, another massive online leak of 90,000 photos and 9,000 videos have been stolen off the mobile app Snapchat. There are numerous reports currently flying around on Twitter on whether this is just a “hoax.” Regardless, this is a larger societal issue in social media that needs to be addressed…. Read more »
Read more »Recently, Kris Ruby of Ruby Media Group was awarded the Business Leadership Award of the Year from Mercy College. During the ceremony, I had the pleasure of meeting some of the current marketing students in the Mercy College Marketing program. At Ruby Media Group, we love giving back and sharing insight with future marketers and… Read more »
Read more »