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New York Social Media Marketing Expert Kris Ruby of Ruby Media Group was recently featured in a CBS article discussing best practices for marketing your small business on Instagram.
Instagram Marketing Tips for Small Businesses
Small Business Guide to Instagram Marketing in 2025
Recent changes to the social media marketing landscape will affect businesses. Here’s how businesses should use social media moving forward.
How do your market your small business on Instagram?
What are some low-cost strategies small businesses can implement to level up their Instagram marketing?
What businesses need to know about how the social media market has changed
Instagram engagement is no longer the same as it was five years ago. You don’t have to be on Instagram 24/7 to notice that engagement has plummeted.
Organic Instagram Growth is at an all-time low.
With organic reach dwindling, traffic is a rare commodity.
Instagram has made many changes that may impact how small businesses use the platform. Most recently, they retired the swipe-up feature for accounts that have over 10k followers.
Grow your Instagram account and following with these pro tips from a social media expert
Instagram Marketing Trends
Using Instagram To Grow Your Business
As a social media expert and entrepreneur who actively works with Instagram, here are some of my Instagram for business tips:
Instagram Reels. The feature is similar to TikTok and lets users create short-form videos set to music that can be shared with followers. It is now available in several countries across the globe. Many clients have implemented Instagram reels as part of their social media marketing strategy to promote their business. The explosion of user generated content has revolutionized social media, with short-form video content dominating user engagement. This trend requires marketers to adapt their strategies to create compelling and concise video content that resonates with audiences.
Have a Clear Brand Identity. If you want to succeed on Instagram, your branding needs to be super tight before you ever begin. You should have a strong understanding of brand guidelines and what is on-brand versus off-brand. So many small business owners with beautiful branding completely ruin it when they hand the keys to a new, inexperienced social media manager. There needs to be a cohesive strategy that unites traditional and digital branding. Make a commitment to your brand aesthetic and stick to it. A great tip for small business owners is to use apps to plan out their Instagram grid in advance to make sure all of the images will have a cohesive look.
Create content in batches. This is a helpful strategy to stay on top of your social media marketing. You can pull from pre-made content whenever it ties into something topical or in the news. Categorize the content into different batches. For example, testimonial graphics, reviews or even blog content.
Create a community around your brand. As companies transition away from Facebook groups, community-led marketing is a critical component of every brand marketing strategy. Creating a community around your brand off platforms like Instagram and Facebook is critical to ensuring you maintain control of your audience.
Outsource Social Media. It is much easier to create social media content for a client than it is to create it for your own business! You must have a fresh pair of eyes to help weed through the content and create new posts. Even if you don’t engage a social media marketing firm to manage social media for your business, have a social media accountability partner who you can run posts by before you put them up. Sometimes things you think will be so amazing may be more personal and don’t belong on your business page. It can become very hard to see the difference.
Link your website: Your Instagram biography is just as important as your posts. Make sure your website, email, and location are all prominently displayed in your bio so that users can easily learn more information about your business and buy products or services from you.
ABOUT THE AUTHOR
Kris Ruby is a Social Media Marketing specialist who covers the latest Instagram trends.
INSTAGRAM FOR BUSINESS RESOURCES:
Kris Ruby’s Instagram for Business Tips featured in “The Ultimate Guide to Instagram for Business”
Instagram Threads Explained: The Ultimate Guide to Threads for Business. Follow these tips from Social Media Marketing Expert Kris Ruby, CEO of Ruby Media Group, to grow your audience on Threads.
READ: What is Instagram Threads and how does it work?
Social Media Influencer Marketing: How to Work With Instagram Influencers to Grow Your Brand
SOCIAL MEDIA MARKETING SERVICES | NYC
Social Media Marketing Expertise in White Plains New York
From Instagram Reels to IGTV, how will your business use the new features from Instagram to close more sales? We can create a comprehensive plan for your social media presence and brand marketing strategy. With so many new Instagram features and trends, it can be hard to know which feature to add to your social media strategy to promote your business. Ruby Media Group has 15+ years of experience managing this for clients.
Ruby Media Group creates meaningful social media content your followers want to see. Looking to increase sales and leads from social media? Contact our NY social media marketing agency today. We specialize in helping Westchester County New York businesses grow their Instagram following to increase engagement, brand awareness, and sales. We also have an in-house videographer and photographer to streamline the content creation process for your business. Ready to invest in your business to reach new customers? Let us help your business grow on social. Get started today.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.