Pinterest for Business Marketing

PINTEREST FOR BUSINESS MARKETING

In this article, you will learn:

Why Pinterest should be part of your social media marketing strategy.
How to utilize optimized keywords to help your ideal clients find your content with image SEO.
Pinterest Content Marketing tips for increased website traffic.

Last week, the social media site Pinterest that has everyone talking ditched its invite-only policy and offered open registration to all users. Now, anyone can begin pinning away on the social media site that has been dubbed “the fastest growing social media site.”

But how do you use Pinterest to grow your business and build your brand? Here on ABC Good Morning Connecticut to go over this is Social Media & Public Relations Expert Kris Ruby, Founder of Ruby Media Group.

What is Pinterest?

Pinterest is a virtual pinboard where members organize and share photos of their favorite things, it is one of the fastest growing social media networks online.

Pinterest is a visual search engine

As a visual search marketing platform, it’s important to have visually appealing and high-quality pins to attract potential customers. Image SEO is also extremely important for your website to rank in the image pack and search results on Google. Pinterest is one of the best ways to get your brand noticed as a shortcut to image SEO, fast!

Pinterest is a powerful visual search engine and social media platform that can be used by businesses to increase reach and engage with consumers.

Discover and save ideas

It is not only a great platform for individuals to plan their future projects and aspirations, but also a valuable tool for businesses to increase their brand visibility, drive website traffic, increase SEO, and generate sales.

With over 459 million monthly active users worldwide, Pinterest is a great platform to drive traffic and e-commerce sales for your business.

One of the most effective ways to use Pinterest for your business is to create visually appealing boards and pins. You can do this by creating high-quality images and videos in Canva that showcase your products or services.

You can also create infographics and other visual content to convey information about your business in an engaging and easy-to-digest vertical format.

READ: Why Content Marketing is Critical in the Rise of Visual Search

How to Use Pinterest for Business:

How do I use Pinterest for my business?

Social media tips for business owners to use Pinterest to grow their business:

Create a Business Account: To access Pinterest’s analytics and advertising features, business owners should set up a business account. This will also allow them to add clickable links to their website, making it easier for users to learn more about their products and services.
Optimize Your Profile: Your profile is your first impression on Pinterest, so make sure it accurately reflects your brand and includes relevant keywords that describe your business. Use high-quality images and a clear and concise bio to attract potential customers with a clear call to action.
Create Pins that are visually appealing: Pinterest is a visual platform, so make sure your pins are eye-catching and high-quality. Use images and videos that showcase your products or services in the best possible light. Make sure to optimize the size and format of your pins to make them stand out on the platform. Vertical is best.
Utilize Pinterest boards: Organize your pins into boards that match your target audience’s interests. This makes it easier for users to find and follow your content, and it also helps to increase your visibility on the platform.
Use keywords in your pin descriptions: Pinterest uses keywords to categorize content, so make sure to include relevant keywords in your pin descriptions. This will make it easier for users to find your pins when they’re searching for content related to your business.
Use Pinterest Analytics: Track your performance and analyze your audience demographics, interests, and behavior. This will help you understand how to optimize your content and reach the right audience.
Collaborate with influencers and other brands: Partnering with social media influencers and brands can help you expand your reach and attract new followers. You can collaborate on a joint project, or cross-promote each other’s content.

By creating visually appealing boards and pins, using keywords, promoting pins, collaborating with influencers and identifying your target audience, you can increase your reach and drive more traffic to your website.

Pinterest is a powerful platform for businesses to reach and engage with consumers. It has a large, active, and engaged user base, and is particularly effective for driving e-commerce sales.

PRO TIP: Remember that Pinterest is best in portrait, Facebook in landscape, & Instagram in square.

Ready to take your social media strategy to the next level?

Pinterest is a valuable platform for businesses to reach and engage with consumers. It is particularly effective for driving e-commerce sales and has a high conversion rate.

DYK: Businesses in retail, fashion, and home decor industries are more likely to have a higher return on investment from Pinterest advertising.

PINTEREST SOCIAL MEDIA TRENDS | 2023

Pinterest is constantly evolving and new trends are emerging all the time.

Emerging SEO trends on Pinterest include:

Video content: Video pins are becoming increasingly popular on Pinterest, as users are looking for more engaging and interactive content.

Micro-influencers: Smaller influencers with niche audiences are becoming increasingly popular on Pinterest, as they are able to connect with and target specific audiences.

Shoppable pins: Pinterest is making it easier for businesses to sell their products directly on the platform through shoppable pins.

Virtual events: With the rise of virtual events and online conferences, businesses are turning to Pinterest to showcase their virtual event content and connect with their audience.

Promoted Pins: These are a great way to use Pinterest to boost your business. Promoted Pins are paid advertisements that appear in users’ feeds and search results. They are designed to look and feel like regular pins, and can be targeted to specific audiences based on demographics, interests, and behaviors.

With a 30% higher click-through rate than other social media platforms, Promoted Pins can help you reach a wider audience and drive more traffic and sales to your website.

Pro Tip: Use hashtags to increase the visibility of your content and to help users find your boards and pins.

Keep an eye on these trends to ensure your business stays relevant and in front of your target audience on the platform.

Pin it to Win it with the following tips

Re-pin visually stunning photos
Create storyboards of relevant content that your customers will be interested in
Avoid self promotion. Pin items that demonstrate the lifestyle that your brand represents, rather than pinning promotional items

By following RMGs tips, business owners can use Pinterest to increase brand visibility, drive website traffic, and generate sales.

With a strategic B2B social media marketing strategy, Pinterest can be a powerful tool to help your business grow in search engine results.

You can also use Pinterest to collaborate with influencers and other businesses in your industry to increase your reach and credibility.

Pinterest is a powerful social media platform used by businesses of all sizes.

Pinterest for Business Statistics:

Here are some statistics that demonstrate the impact of Pinterest on businesses:

Pinterest users spend an average of 14.2 minutes per session on the platform.
85% of weekly Pinterest users have made a purchase based on content they saw on the platform.
93% of Pinners use Pinterest to plan for or make a purchase.
Pinterest drives more referral traffic to publishers than YouTube, LinkedIn, and Google+ combined.
Pinterest is the third-highest driver of social media-originated e-commerce sales, following Facebook and Instagram.
The average order value for sales generated through Pinterest is $50, higher than any other major social media platform.
87% of weekly Pinners have discovered a new brand or product on Pinterest.
83% of weekly Pinners have used Pinterest to plan or make a purchase.
93% of Pinners use Pinterest to plan for or make a purchase.
Pinterest drives more referral traffic to e-commerce sites than any other social media platform.
As of 2021, more than 200 million monthly active users are using Pinterest to shop.
Businesses using Pinterest see an average of a 2x higher return on ad spend (ROAS) compared to other social media platforms.
Pinterest has a higher conversion rate than any other social media platform, with a conversion rate of 2-4% for e-commerce sites.
The average order value for sales generated through Pinterest is $50, higher than any other major social media platform.
Promoted Pins, Pinterest’s advertising product, have a 30% higher click-through rate (CTR) than other social media platforms.

Ruby Media Group | New York Public Relations Firm – Pinterest

Don’t miss out on the opportunity to use Pinterest to grow your business today.

Are you ready to take your business to the next level with the power of Pinterest?

Our expert team of social media marketers can help you create visually appealing boards and pins, optimize for keywords, run successful promoted pin campaigns, and identify your target audience.

We will work with you to create a customized social media marketing strategy that drives traffic and increases sales for your business.

Don’t wait, contact us today to schedule a consultation and start seeing results on Pinterest.

Pinterest is about visual discovery

Picture your Pinterest board coming to life with Ruby Media Group.

Follow Ruby Media Group on Pinterest

Date last updated: February 2023

Kris Ruby( CEO & Founder | Ruby Media Group )

KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.