ABC Good Morning CT: Social Media Resolutions for 2011

January 3, 2011 by

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Social Media Resolutions

Social Media expert Kris Ruby, CEO of Ruby Media Group, was recently on WTNH. 

Ruby shared her top resolutions for improving your social media marketing and online presence. 

The start of a new year is an ideal time to reassess your social media marketing strategy and set new goals to boost your campaign results.

The resolutions focused on things within your control to improve the value you get from social media platforms. Ruby provided practical B2B social media marketing tips and resolutions. 

Some of the key social media resolutions she shared with viewers include:

Social Media New Year’s Resolutions:

  • Set better boundaries: Kris recommends setting firm boundaries on social media and turning off notifications to avoid constant interruptions.
  • Create a content plan: Rather than sporadically posting, Kris suggests creating a solid content plan and calendar for the year ahead.
  • Focus on quality over quantity: Resolve to post less but higher quality content that your followers truly engage with.
  • Get off autopilot: Instead of mindlessly scrolling your newsfeed, get intentional about how you spend time on social media and focus on creating value.
  • Don’t compare yourself: Avoid comparing your life to the filtered highlights you see on social media. Instead, focus on your own business goals and progress.
  • Declutter your feed: To curate a more positive feed that brings you joy, don’t be afraid to mute people. Go through your followers and remove followers, too. 

Social media strategist Kris Ruby wrapped up the segment by recommending subscribers set 1-2 concrete social media resolutions that you can stick with and monitor throughout the year. 

TL, DR: Set better boundaries, focus on quality over quantity, and improve how you utilize social media for tangible business growth.

Improve your online presence and engagement with pro tips from a social media expert.

5 Social Media Resolutions for Business Leaders

It’s that time of year again.

As we enter a new year, it’s a great time for business leaders to re-evaluate your social media strategy.

The start of a new year is an ideal time to reassess your social media marketing strategy and set new social media marketing goals to boost your campaign results.

By setting B2B marketing goals and making social media resolutions for the coming year, you can improve your online presence and build stronger connections with your audience.

Social Media Resolutions

Consider these five social media new year’s resolutions to improve your social engagement.

Here are five social media resolutions to consider for your business:

  1. Create a business blog – Start a blog to share your thoughts and ideas with your audience.
  2. Create an editorial content calendar – Plan out your social media content in advance so you can stay organized and consistent.
  3. Engage with your followers – Avoid making social media mistakes that tank your engagement. Respond to comments, ask questions, and participate in conversations with your social media audience.
  4. Experiment with new platforms – Try out new social media platforms like Clubhouse or Twitter Spaces to expand your reach.
  5. Stay up-to-date on the latest trends – Stay informed on the latest social media trends and best practices so you can stay ahead of the curve.

With consistent effort, you can make this a year of business growth on social media.

  1. Focus on engagement. It’s easy to get caught up in chasing vanity metrics like more followers or likes. But engagement is what really matters. Engage more deeply with your followers by replying to their comments, asking questions, sharing user-generated content, and creating conversations. Do not just broadcast your marketing messages.
  2. Invest in original content. If your social feeds are just a stream of promotional posts about your products and services, you’re missing out on an opportunity to engage. Customers appreciate original content including long-form blog posts, videos, photos, and educational content that provides brand value. Make a resolution to create more useful content and digital assets.
  3. Get employees involved. Your employees can be your best brand ambassadors on social media if you empower them to share. Encourage your team to post photos of company events, team achievements, and key milestones. Offer executive social media training and clear legal guidelines to keep employees aligned with your brand messaging. Getting employees actively involved on social media will amplify your reach.
  4. Spruce up your profile. When was the last time you updated your social media profiles? Spruce up your profiles by adding a new professional photo, optimized bio, credential tags, and other details. Keep your profile up to date with the latest company news and achievements. Refreshing your profile is an easy way to make a good first impression and look more active to followers. Plus, it will increase credibility.
  5. Listen and respond. As a business leader, it’s important to listen to what is being said about your company on social media with social listening tools. Regularly monitor brand mentions of your business, products, and competitors. Look for opportunities to respond, address questions or concerns, and join relevant conversations. Social listening and responsive engagement can strengthen your brand and relationships with your key stakeholders and customers.

Need help managing your social media campaign?

Contact Ruby Media Group today to learn more about our social media marketing services.