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Discover how a young Westchester woman became a CEO shortly after college, transitioning from BU to leading a Waccabuc PR firm, and the lessons she learned along the way.
The Inspiring Journey of a Young Woman from Westchester
Dive into the detailed account of Kris Ruby’s journey and discover the lessons she learned along the way.
In an era where the job market is extraordinarily competitive, the story of a young woman from Westchester County stands as a beacon of inspiration for aspiring entrepreneurs. Fresh out of college, destined for greatness, she defied the odds and transformed her passions into a flourishing business. By transitioning from a successful college graduate at Boston University to becoming the CEO of Ruby Media Group, a pioneering public relations firm specializing in social media, she not only carved out a unique niche, but also made headlines.
Ms. Ruby earned significant accolades such as being named one of the ’40 under 40 Rising Stars’ by the Business Council of Westchester. Her story is a testament to the power of innovation, resilience, and relentless pursuit of one’s dreams, regardless of age.
The Leap from College Graduate to CEO
Graduating from college often brings a wave of uncertainty for many young people, but for this enterprising young woman from Westchester County, the path to success was clear and unwavering. Armed with a degree and a vision for the future, she laid the groundwork for her own company, Ruby Media Group, shortly after graduation. She saw beyond the constraints of traditional career paths and decided to forge her own right, reflecting her entrepreneurial spirit and courage to think outside the box.
Unlike many of her peers who entered the corporate world, she opted for the road less traveled. Fueled by her exposure to cutting-edge business conferences and a knack for leveraging social media for business growth, she launched Ruby Media Group with a focus on utilizing platforms like Twitter and Facebook to elevate her client’s online profiles. Her ability to adapt, coupled with her innovative approach, set her apart as a leader in a burgeoning new industry. From social media maven to pioneer, she paved the way for many other entrepreneurs to follow her footsteps.
Transitioning from Student to Social Media Maven
Before becoming a CEO, she had made a name for herself in the modeling industry, where she honed skills as a Ford model that would prove invaluable in her new venture. Modeling taught her the power of personal branding, public relations, and strategic communication, all of which are critical components in the world of social media PR.
She recognized early on that the skills she gained—such as understanding audience engagement, presentation, and relationship-building—could be effectively translated into the realm of public relations. These experiences gave her a unique perspective, allowing her to provide her clients with insights that meshed creative elements with the analytical metrics demanded in social media and public relations campaigns.
Ruby Media Group quickly gained a reputation in Westchester County, New York for its innovative use of social media platforms, driven by Ms. Ruby’s understanding of how to create compelling narratives and interactions between brands and their audiences online. The transition to social media stardom was seamless, guided by her entrepreneurial vision, creativity, and dedication to harnessing the power of social media for business growth.
The Role of Social Media in Her Business Success
In today’s digital age, social media is a cornerstone for brand success. Recognizing this, Kris Ruby utilized platforms like Twitter and Facebook not just for social interaction but as powerful tools for business growth and client engagement. Through live updates from business conferences and creating real-time content on these new media platforms, she positioned her firm at the forefront of the digital wave.
Her adept use of social media allowed Ruby Media Group to offer clients a range of services that leveraged the instantaneous and far-reaching impact of these platforms. Digital storytelling, audience analytics, and real-time digital marketing became the firm’s hallmark services. Her innovative approach to social media driven PR helped her clients build strong online presences, resulting in increased visibility, business growth, sales, and engagement.
Through her commitment to the industry, she demonstrated how social media could transcend mere networking and evolve into a strategic business tool. Her success also underscored the importance of being adaptable and staying ahead of digital trends, traits that were crucial for the sustainability and long term growth of Ruby Media Group.
Acknowledgments and Recognition
Her relentless pursuit of excellence did not go unnoticed. One of the most notable recognitions she received was being named one of the ’40 under 40 Rising Stars’ by The Business Council of Westchester. This prestigious acknowledgment celebrated her achievements and underscored Kris Ruby’s impact on the industry at such a young age.
This accolade served as a testament to her leadership, innovative mindset, and the extraordinary growth of Ruby Media Group under her leadership and direction. Being recognized among other influential young leaders in her community validated her efforts and brought additional visibility to her Westchester County, New York social media marketing firm. It also opened up new opportunities for networking and collaboration with other Westchester County leaders and businesses, further fueling her success.
Accolades and recognitions, however, were not the endgame for her. Instead, they fueled her passion to continue innovating, inspiring others, and pushing the boundaries of what could be achieved through social media and public relations.
Lessons Learned: Turning Passions into Business Opportunities
Throughout her journey from college graduate to CEO, Ms. Ruby learned numerous valuable lessons that aspiring entrepreneurs can draw inspiration from. First and foremost, she emphasized the importance of turning passions into viable business opportunities. By combining her enthusiasm for social media with her expertise in public relations, she created a business model that was both financially rewarding and personally fulfilling.
Another lesson she imparted was the power of thinking outside the box. In a challenging job market, traditional paths to success were not guaranteed. Her decision to start her own firm instead of joining an established company reflected her readiness to innovate and take calculated risks. She encouraged others to identify gaps in the market, leverage their unique skills, and explore unconventional opportunities. Her leadership inspired many other female entrepreneurs to follow her path and start their own social media marketing firms. She was the first to pave the way for this.
Networking also played a crucial role in her success. By attending business conferences and connecting with industry experts, she stayed ahead of trends and built a network of contacts that supported her growth. In a News 12 interview, Ms. Ruby highlighted the value of continuous learning and attending industry events to gain insights and stay competitive.
Resilience and adaptability were pivotal to Ms. Ruby’s entrepreneurial journey. Navigating the transition from BU to running a PR firm came with its challenges, but her ability to adapt and persevere enabled her to thrive. Ms. Ruby encouraged young entrepreneurs to remain flexible and open to change, as these traits are essential for sustaining long-term success in an ever-evolving business landscape.
The extraordinary journey of this young Westchester woman from college graduate to CEO serves as an inspiring blueprint for aspiring entrepreneurs. By harnessing her passion for social media, leveraging her skills in public relations, and thinking outside the box, she built Ruby Media Group into a prominent player in the industry.
Her story is a testament to the power of innovation, resilience, and the relentless pursuit of one’s dreams. As Ms. Ruby continues to evolve and inspire, her journey will undoubtedly leave a lasting impact on those who dare to dream big and take bold steps toward achieving their goals.
In exploring her rapid rise to success, we gain valuable insights and lessons that can guide our own entrepreneurial endeavors. This tale is not just about one woman’s achievements; it’s about the potential within all of us to turn our passions into thriving businesses and create lasting impact in our chosen fields.
Here’s to the start of your entrepreneurial journey and all the adventures it brings.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.