NY Social Media Strategist Kris Ruby joined Fox and Friends to discuss Parler- The New Twitter for Conservatives.
What is Parler?
The rise of free speech social media networks
Parler is dubbed a Twitter alternative for conservatives. More than one million users have downloaded the app since election 2020.
PARLER IS NOT NEW. PARLER IS NOT A MARKETING OPPORTUNITY. PARLER REPRESENTS A SOCIAL MEDIA MOVEMENT.
In terms of being worth the effort for marketing, is important to understand why people are moving to this social media platform. Parler is a movement. It’s not a marketing channel replacement for Facebook. The same is true for Gab. The second either start getting exploited by marketers’, people will leave there too. It’s about being heard and conservatives not feeling silenced and censored.
Those that are active in these communities have already been on Parler and Gab for well over a year. Those who want to jump fence because they hear about it now were never the target users for either of these platforms because those in the know already knew about them.
Only a select group of conservatives from Facebook will head over to Parler- ie- liberals are not heading to Parler in droves. I think it’s important to make that distinction. Social media platforms like Parler and Gab are politically minded with a majority of users leaning right.
If your goal is to market or exploit data or to spy on what people are saying on the right or just to hold your handle name, it’s probably best not to join. These are important communities for conservatives and the last thing they need or want this week is to feel like these sites will turn into another Facebook. They were never intended to be a replacement for it- If they were- they would have more widespread appeal to people from both parties. They don’t.
Parler was originally called the new Twitter for conservatives. It does not say – Parler- the new Twitter for liberals. Or- Parler- the new Twitter. Understanding that difference is critical to see the market share and end users these sites want. They do not want all of Facebook’s user base. If they did- that would defeat the very purpose of these apps- people create accounts there because they want to feel free to express a thought without concern of being fired. Mainstream appeal is not what these apps are going for.