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Ruby Media Group CEO was recently on TD Ameritrade discussing the launch of Facebook Dating in The United States as well as privacy concerns.
What is the cost of not accelerating innovation? Competition drives progress and growth.
Social media companies are constantly trying to reinvent themselves with innovative products such as Facebook dating, Instagram Threads, or new e-commerce features. The goal is to monetize attention and capture user interest to keep you using one system on platform vs. scattered on different apps.
FACEBOOK DATING PRIVACY CONCERNS
Facebook Dating Explained | Social Media Expert Kris Ruby Raises Privacy Concerns
In The United States, Facebook’s user base is shrinking as many younger users move to other social networking sites. Facebook is looking to capitalize on user growth by developing new ways to keep users on their site.
Enter Facebook Dating. Many users have privacy concerns about the data that Facebook will be using with Facebook Dating.
Do any dating apps use AI?
Dating apps are the path to digital ID and verification.
Facebook currently uses facial recognition to estimate a user’s age without identifying them. Users can confirm their age either by submitting a copy of their ID or by uploading a selfie video, which Facebook shares a portion of with a third-party company. Meta says the company, Yoti, uses facial features to estimate a user’s age without identifying them.
Was this really a good time to launch Facebook dating given the privacy concerns?
Do you think users will flock to Facebook dating and leave the other dating apps or is this a big flop for Meta?
Facebook Dating App FAQ: Your Questions Answered
How does the Facebook dating algorithm work?
The Facebook dating algorithm uses a variety of factors to suggest potential matches, with a focus on user preferences, mutual connections, and shared interests. The algorithm is designed to learn from user behavior and improve over time, providing more accurate and relevant suggestions to users based on their activity and feedback.
The Facebook dating algorithm works by analyzing user data and preferences to suggest potential matches. Here are some of the key factors that the algorithm considers:
- Preferences: Users can set preferences for their matches, such as age range, gender, location, and interests. The algorithm uses these preferences to suggest potential matches that meet your criteria.
- Mutual friends: The algorithm also considers mutual friends as a factor in suggesting new matches. If two users have mutual friends, this may indicate that they have similar interests or social circles.
- Groups and events: The algorithm considers the groups and events that users have joined or attended, as this can provide insight into their interests and hobbies.
- Activity on the dating platform: The algorithm considers user activity on the platform, such as who you have liked or messaged to suggest potential matches that may be a good fit.
- Similarity: The algorithm also looks for similarities between users, such as shared interests or hobbies, to suggest potential matches that may be compatible.
- Location: The algorithm takes location into account when suggesting matches, as users may be more likely to connect with someone who is nearby. Facebook dating allows you to add up to three current locations at once.
How to get the most out of Facebook dating
Social media can be leveraged as a good algorithmic predictor of shared personality traits based on pattern usage of social networks. This historical data is a goldmine for pattern matching and recommendation algorithms.
While you shouldn’t solely determine who to date from this, take the intel seriously and use AI behavioral data to determine if you are a good match with someone. Digital compatibility is often just as important as real world compatibility in today’s dating world.
Does Facebook have a singles site?
Yes! It is not a separate site but rather an app within the Facebook portal for dating other singles.
How do I enable Facebook Dating?
The scary part of Facebook dating is that you are automatically opted in for it. You do not have to do anything to opt in- it is already available to you.
Privacy concerns with Facebook Dating:
This is a very interesting time for Facebook to be launching a dating app given all of the recent privacy scandals and PR nightmares they have had over the past year.
FACEBOOK DATING REVIEW
To report on Facebook dating, I created an account and decided to test it out. Here are some of the concerns I had:
Terms of Service
“Although we have the right at any time to conduct criminal background checks or sex offender register searches, you should not expect that we will do so.”
If you meet someone on Facebook and get killed, Facebook is not liable.
Secret Crush Feature
The Facebook Secret Crush feature is a bit creepy. You can add *any* of your Facebook friends to it! Now imagine people adding married colleagues or their boss as a “secret crush.” This won’t end well. Facebook has already led to numerous marital disputes. This will only lead to more..
Politics
Facebook Dating has no options for political views in your profile.
Data Concerns
Facebook Dating pulls from all of your events and groups. I am not sure group members even realize this is an option. This is potentially very scary. What if you joined a support group and now FB is matching you with other support group members?
“See Matches in your events”
“See matches in your groups”
It automatically opts in users for this unless you manually go in and opt out of being matched in 600+ groups if you are an active Facebook group member.
READ: Biometric Data Verification Concerns on Dating apps
Dating apps quietly rolled out verification (mass surveillance) without anyone noticing.
Consumers are handing over their biometric data to dating apps to get “verified” despite the fact that they can easily still get dates without getting verified.
Verification is worthless and is a ploy to collect biometric data.
READ: SOCIAL MEDIA & RELATIONSHIPS
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KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.