Digital Media Workshop Hosted by Westchester Social Media Agency

October 24, 2014 by

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Ruby Media Group Digital Media Workshop for Marketing Executives

Budget season is here! Are you actively putting together your media budget?

In this interactive marketing leadership session, Ruby Media Group Founder Kris Ruby will teach you how to optimize your social media marketing and PR budget for optimal results.

If you are frustrated with seeing your competitors everywhere you look and need more guidance on tweaking your media budget to obtain the greatest exposure, attend this powerful interactive Digital Media workshop where PR expert Kris Ruby will teach you the top 10 ways to create a proactive digital communications strategy for 2015.

During the workshop at Serendipity Labs, Social Media Expert and CEO of Ruby Media Group, Kris Ruby, will discuss the ins and outs of PR and social media in today’s new media landscape, and how you can enhance your allocated resources to achieve maximum PR exposure.

During this interactive Q & A, Attendees will also have the opportunity ask questions about how to incorporate digital media into your 2015 plans.

Attend the exclusive social media members-only workshop to learn how to:

  • Provide social media marketing leadership to optimize budget allocations.
  • Proactively influence culture, leading by example in demonstrating collaboration, empowerment, innovation, creativity.
  • Enhance the marketing mission to create compelling media that inspires and encourages viewers to have a meaningful relationship with stakeholders and share corporate messaging to attract new prospects and leads.
  • Contribute to long term planning and vision implementation through identification of strategic marketing initiatives, collaboration with agency partners, sales prioritization, communication, and evaluation of business results.
  • Engage senior leadership on critical marketing issues, trends, and proposals for strategic initiatives and enhanced digital delivery.
  • Lead the marketing team in efforts to expand reach with new audiences on digital media platforms.

Strategic Planning

  • What should we keep vs. cut?
  • What is working vs. what needs to be refined?
  • What are we spending vs. what are we getting from the spend?
  • Where are we seeing the most traction?
  • What do we need to double down on and what do we need to get rid of?

Learn how to:

  • Assess and measure marketing spend vs. performance against annual goals and quarterly plans.
  • Provide strategic recommendations based on operational analysis, research, financial projections, cost identification, allocation, and resource analysis.
  • Ensure marketing tools and technology systems are in place to provide critical operational and project information to executive leadership.
  • Make actionable recommendations on both strategic goals and operational constraints for marketing technology software.
  • Provide marketing leadership, ensuring board and stakeholder collaboration and communication, facilitating the appropriate resolution of issues and competing priorities. Ensure alignment of marketing initiatives within objectives of the board and leadership team.
  • Oversee strategic planning and implementation for marketing, branding, promotions, events, and key aspects of donations, with a focus on goals, timelines, budgets, communication, results tracking, and optimization.
  • Manage campaign budgets and campaign strategy recommendations for partners and internal stakeholders.

Kris Ruby | Digital Marketing Trends You Need to Know in 2015

Have you properly allocated resources for a cross channel strategy that aligns with your overall business objectives? Do you have an efficient plan in place to measure the ROI of your monthly media spend?

Marketing leaders and social media practitioners are often asked: what’s next? What do we need to do to future-proof our social media marketing?

What about the latest trends? Some trends come and go, while others are worth paying attention to.

Stay relevant. Don’t get left behind.

Learn what is hype induced marketing fluff vs. worthy of investment.

In this interactive workshop, Ruby Media Group Founder Kris Ruby will dive deep into the biggest trends in the social media marketing field, and where you should prioritize your marketing dollars in the upcoming year ahead. Don’t miss this!

About Ruby Media Group

Best Marketing Agencies in Westchester County

Ruby Media Group is a full-service Public Relations and Social Media Agency serving Manhattan, Westchester County & Fairfield County. Ruby Media Group specializes in corporate PR for regional and national brands. Founded in 2009, Ruby Media Group specializes in public relations, social media management, and personal branding. Under Kristen Ruby’s executive leadership, the agency has worked with a diverse range of clients across various industries, helping them enhance their online presence and media outreach. For more information, please visit Ruby Media Group.

About Kris Ruby

Kris Ruby is the Founder of Ruby Media Group, an award-winning public relations and crisis communications agency in New York. Kris Ruby is a nationally recognized leader in social media marketing, public relations, and crisis management. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. For more information about Ruby Media Group, visit https://www.krisruby.com and https://rubymediagroup.com 

Digital Media workshop with Kris ruby, president of Westchester County PR firm