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SOCIAL MEDIA MARKETING WORKSHOP: PART 2
Are you overwhelmed by social media but know you need to be part of the revolution? Are you still confused what a tweet is? Do you keep ignoring invitations to connect on LinkedIn because you are not sure how to use it?
Event Date: Thursday, February 18th, 2010 at 6:00pm
Would you like to learn how to effectively use social media to market and promote your business?
Public Relations and Social Media are critical components of modern business marketing strategies. Mastering the complexities of new forms of communication is crucial for long term business growth and success.
At our first social media event in Westchester County, New York, we gave you an overview of the main social networks. In the follow-up to the social media seminar, President and Founder of Ruby Media Group, Kris Ruby, will give you an interactive workshop and take you live into the main social networks including LinkedIn, Twitter and Facebook.
At this workshop, you will learn how to leverage social media sites for personal as well as corporate branding. Kristen will go through live examples of LinkedIn profiles that are successful for lead generation and branding. She will pick a live audience member and critique their profile as well as provide helpful branding and PR suggestions to “socialize” their profile for web 2.0.
Learn how your company can leverage these new marketing distribution channels to optimize content. At this event, there will also be a Q& A session with Kristen where you can ask her any questions on social media marketing. Join us for Part 2 of our social media workshop and learn how to take advantage of this social phenomenon.
ABOUT
Kristen Ruby, President and Founder, Ruby Media Group
Kristen Ruby is the President and Founder of Ruby Media Group, a social media marketing & Public Relations agency. Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms. Kristen specializes in social media optimization, personal & corporate branding in real time and optimized PR. By utilizing various social media platforms including Facebook, Twitter and LinkedIn, Kristen creates online visibility for her clients and increases overall branding awareness by enhancing their brand image in web 2.0 communities.
Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on new media and viral marketing. She also presents social media marketing workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology.
Kristen is also the Director of the Girls In Tech social media mentorship program to encourage girls to enter the field of social media marketing. She has partnered up with some of Westchester’s most reputable PR and marketing agencies as their New Media Specialist on social media campaigns including Giles Communications and DataKey Consulting.
ABOUT
The Columbia Business School Alumni Club (cbsacny.org) is a non-profit club founded in 1975 by alumni for Columbia Business School alumni, students, and faculty in the New York City area. Membership is also open to alumni of other selective business schools and graduates or graduate students of select schools in other fields.
DATE
Thursday, February 18th, 2009
AGENDA
6:00 – 6:30 PM: Registration. Refreshments and Light Fare included.
6:30 (SHARP) – 7:45 PM – Social Media Workshop Led by Kristen Ruby, Ruby Media Group
7:45-8:15 PM: – Networking
PLACE
Greenwich Library – 2nd Floor Meeting Room
101 West Putnam Avenue, Greenwich, CT 06830
Tel: 203 622.7900
PRICE
CBSAC/NY and CU/Fairfield Members: $20 thru Feb. 10th, $25 after Feb 10th.
Non-members: $25 for online registry or at the door.
Online Registration Cut-Off is Feb.14th, but you may register on-site.
We can accommodate a maximum of 45 registrants, so please contact Susan LaFleur directly at 914 774.1199 after Feb 14th if you plan on paying at the door so that she can confirm availability and pencil you in!
REGISTRATION
To purchase tickets click here Purchase!!
To become a member of CBSACNY click here
Event Organizers: This event has been organized by the Ct/ Westchester Committee of CBSAC/NY.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.