|
Getting your Trinity Audio player ready...
|
85 Broads · presents · 85 Broads Member Kristen Ruby, President and Founder of Ruby Media Group on:
HOW TO USE SOCIAL MEDIA FOR PERSONAL AND CORPORATE BRANDING
DATE: MONDAY, MARCH 15, 2010 — TIME: 12:00 p.m. EST
Are you aware of the Meetup groups, conferences and industry events taking place in your field?
When you speak at an industry event, are you remembering to update your LinkedIn, Twitter, and Facebook statuses? Are you sharing this information with others?
Do you recognize the need to establish a personal brand for your business in the virtual world of social media, yet have no idea how to do so?
Branding is no longer only for business owners and corporations. Due to the rise of social media and the new world of PR, personal and corporate branding have become increasingly accessible and critical for individuals and companies looking to promote their brand.
Branding tools allow you to inherently celebritize yourself and get your name out without involving the high cost of traditional public relations. They are also critical for securing upcoming speaking engagements and establishing yourself as a thought leader and opinion leader in your industry.
Personal branding and social media marketing involve a lifestyle change, as you get in the habit of sharing information publicly as opposed to privately, which may seem overwhelming for many at first. Digital press kits have typically been created for companies, but with the advent of personal branding, you can create your own press kits to showcase your strengths and industry expertise.
Personal Branding Benefits
The business value of personal branding is significant for entrepreneurs and women in business. Here are some of the key benefits:
Increased Visibility and Credibility: A strong personal brand helps you stand out in a crowded marketplace and establishes you as a credible expert in your field. This can lead to more opportunities for speaking engagements, media appearances, and other high-profile publicity activities.
Enhanced Earning Potential: Executives who have a well-developed personal brand command higher rates and fees compared to those without one. Clients are often willing to pay more for the perceived value and expertise associated with a strong personal brand.
Better Networking and Partnerships: A robust personal brand makes it easier to connect with influential people in your industry, leading to valuable networking opportunities and potential new business partnerships.
Greater Career Mobility: A personal brand that showcases your unique skills and experiences can open doors to new job opportunities, whether within your current organization or at other companies.
Stronger Customer Relationships: A personal brand allows you to connect with your audience on a more individual level, fostering deeper relationships with clients and customers.
Increased Business Opportunities: A well-crafted personal brand can generate leads, referrals, and new business opportunities, as potential clients or partners seek out your expertise and services.
Competitive Advantage: A distinctive personal brand can differentiate you from your competitors and make it harder for them to replicate your unique value proposition.
JOIN US FOR A LIVE GLOBAL JAM SESSION
Join us for an Interactive session with Kristen Ruby, a personal branding expert, on how to ease your transition into a social way of life and establish yourself as an opinion leader in your field.
This is going to be an interactive session, with Kristen Ruby answering your questions.
| Location: | Global – Your Computer. Participants can be located anywhere in the world. |
|---|---|
| Date: | Monday, March 15, 2010 |
| Time: | 12:00 p.m. EST |
| Fee: | Free for Annual 85 Broads Members (members who have activated their Annual Membership at the Trailblazer, Visionary, Investor, or Power Circle level) |
To register for this Global Jam Session:1. Go to link. Event now closed
2. Click “Register”.
3. On the registration form, enter your information and then click “Submit”.
Once 85 Broads approves your registration, you will receive a confirmation email message with instructions on how to join the event.
Participants can be located anywhere in the world. To fully participate in this online event, you will need a high-speed internet connection, a computer, and a working set of computer speakers.
Space is limited to 200 Participants. Jam Sessions are FREE for all Trailblazer, Visionary, Investor, and Power Circle members of 85 Broads. If you would like to become a subscribing member of 85 Broads CLICK HERE to login.
About the Presenter | Kristen Ruby, CEO, Ruby Media Group
85 Broads member Kristen Ruby is the President and Founder of Ruby Media Group. Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms. Kristen specializes in social media optimization, branding in real time and optimized PR. By utilizing various social media platforms including Facebook, Twitter, and LinkedIn, Kristen helps companies and individuals create online visibility and increases overall branding awareness. Kristen’s competitive advantage focuses around creating a comprehensive social media strategy that is in alignment with her clients’ overall marketing & PR strategy to bring their marketing to life. Kristen takes companies from the initial new media planning phase, straight to implementation and overall social media maintenance.
Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. Kristen has worked in several different facets of the communications industry including Public Relations, Broadcast, Event Planning, Marketing and Domestic Television Distribution. Kristen has network experience in Los Angeles, Manhattan and Boston. She has worked for Morgan Stanley Global Wealth Management, Sirius Satellite Radio, John Varvatos, PBS, CBS Domestic Television Distribution, DataKey Consulting and The Ether in Hollywood, CA. She frequently speaks to business groups and associations on new media and viral marketing, and presents social media workshops for CEO groups to empower business owners. Kristen is also the Director of the “Girls In Tech” social media mentorship program to encourage girls to enter the field of social media marketing.
Read Kristen’s blog on Ruby Media Group: https://rubymediagroup.com/blog/
Follow Kristen on X: www.twitter.com/sparklingruby
About 85 Broads
85 Broads is an exclusive global women’s network whose mission is to generate exceptional professional and social value for its members. Through our regional events and online, password-protected community, our members engage in a rapid, high-powered exchange of ideas and information which is what makes 85 Broads so unique.
The women in 85 Broads are investment bankers, lawyers, educators, venture capitalists, hedge fund managers, philanthropists, athletes, scientists, doctors, engineers, artists, and entrepreneurs. 85 Broads was originally founded in 1997 as an exclusive network for women who worked for Goldman Sachs at 85 Broad Street, the investment bank’s NYC headquarters. In 2000, the network was expanded to include a more diverse group of women from a variety of fields and backgrounds, including the non-profit sector. Today, over 20,000 women who are alumnae and students of the world’s leading colleges, universities, graduate business schools, law schools, medical schools, and other graduate programs belong to 85 Broads Learn more about our exclusive network and apply for membership.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.