NYC Social Media Strategist Kris Ruby, President of Ruby Media Group, was recently quoted in a NY Post article on the Instagram meme purge. Click here to read the full article “Instagram’s purge of accounts cost this teen $4,000 per month.”
During the recent meme purge, many of the Instagram meme accounts were suspended without warning. This move left many Instagrammers wondering what policy they violated. Users had no idea why they were suspended. Why does this matter? For two reasons:
1) Vague content policies leave users wondering where they went wrong and what TOS they violated.
2) It is becoming increasingly challenging for content creators to build a business where their sole revenue comes in from third-party social media platforms.
The recent Instagram meme purge is a great example of why. You are essentially dependent on a third-party platform to host all of your business content. If that third-party decides to remove you from the platform (for whatever reason they deem fit) your business is essentially demolished overnight and you lose that income stream.
Social media platforms are rented virtual property. You must diversify your assets – just as you would in real estate. The same applies to social media.
Do not put all of your social media marketing eggs in one basket. You can not trust that these platforms have your best interest in mind.
Focus on creating owned media and always back up your content.
This article originally appeared in MarketWatch.
ABOUT RUBY MEDIA GROUP:
Ruby Media Group Inc. was founded in 2009 by renowned American entrepreneur and Westchester County native Kristen Ruby. Ruby Media Group is an award-winning public relations and social media marketing agency located in Westchester County, New York. The top New York media company provides marketing consulting and publicity services to Fortune 500 organizations. Ruby Media Group serves enterprise customers nationwide.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.