NYC Social Media Strategist Kris Ruby, President of Ruby Media Group, was recently quoted in a NY Post article on the Instagram meme purge. Click here to read the full article “Instagram’s purge of accounts cost this teen $4,000 per month.”
During the recent meme purge, many any of the Instagram meme accounts were suspended without warning. This move left many Instagrammers wondering what policy they violated. Users had no idea why they were suspended. Why does this matter? For two reasons:
1) Vague content policies leave users wondering where they went wrong and what TOS they violated.
2) It is becoming increasingly challenging for content creators to build a business where their sole revenue comes in from third-party social media platforms.
The recent Instagram meme purge is a great example of why. You are essentially dependent on a third-party platform to host all of your business content. If that third-party decides to remove you from the platform (for whatever reason they deem fit) your business is essentially demolished overnight and you lose that income stream.
Social media platforms are rented virtual property. You must diversify your assets – just as you would in real estate. The same applies for social media.
Do not put all of your social media marketing eggs in one basket. You can not trust that these platforms have your best interest in mind.
Focus on creating owned media and always back up your content.
This article originally appeared in MarketWatch.