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You have invested a great deal of your marketing budget and valuable time on social media, but you may not be getting the ROI you wanted. Of course you’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram and making money off of Facebook, but that is not you. Before you hit the delete button and withdraw from a social media marketing campaign, take time to review what is and isn’t working for your business and refine your strategy.
5-Step Social Media Audit Review Process
Follow Ruby Media Group’s 5-step review system every quarter to become a well-oiled B2B social media machine!
Customer Review: First, do you really know who your customers are? Are they teens, young millennials, or baby boomers? Mostly men or women? The content that you put up on social media should be of interest to your customers, but you need to know who they are first. If you’re unsure, do a little research into who is buying your product or services. Once you know this information, you’re halfway there to social media success.
Content Review: What content is performing the best with your target audience? Do they like images, video or long form content best? What content have you created that generated the highest shareability? If your followers love to share pictures, but do not seem interested in back-and-forth discussion, then remember pictures say a thousand words and you can still get your message across in a creative way that they enjoy. Measure the shareability then tweak accordingly.
Channel Review: Are you spending hours filtering photos for Instagram and seeing little results? Your target clientele may not be active users on Instagram. Maybe they are on Pinterest or Periscope now. According to studies, the average American spends about 40 minutes per day on Facebook. Your target clientele might want six-second Vine videos versus long YouTube videos. You need to find out where your customers are and then focus on the social media networks that perform best with your prospects. Do not spread yourself thin just to make sure you are “everywhere.”
Shareworthy Review: Is your content even shareable? For example, you want your customers to know what a great staff you have and you are posting office photos daily. While customers care about customer service, they are not sharing or commenting on these photos, so stop posting them. Instead, focus on your products or services, provide tips or articles that help your customers live better lives. Stop wasting time creating content that your customers clearly do not want.
Response Review: Are you tweeting out questions and not responding when your customers answer? Do your followers Tweet and tag you in it, but you don’t interact with them? According to Entrepreneur Magazine, almost half of the millennial segment — and one in three consumers overall — say they are influenced by social media and use it to make purchasing decisions. Customers build relationships with companies through social media, so you need to take time and respond to them. If they do not see that you are responding, they will leave you behind in the social media dust.
Devoting time daily to your digital presence on social media is a must in order to succeed in business today. By completing Ruby Media Group’s 5-step review process every three months, you’ll be able to tweak your strategy and truly maximize the ROI of your social media campaigns.
Social Media Process Management
At Ruby Media Group, our clients consider us Business Process Architects of Social Media Campaigns. We understand that social media execution is only half of the battle. Your organization must have the internal infrastructure set up for efficient and effective process management to optimize and enhance results. We help clients create the systems needed to succeed with end to end consulting. From idea to strategy, we have you covered so that your business succeeds online. Process management includes approval, workflows, quality assurance, optimization, analysis, and tweaks. The only way to know if something is working is to audit not only the output, but the infrastructure.
When it comes to social media performance, every business owner is looking for predictable revenue. The challenge is that social media campaign performance can be largely unpredictable. The only way to create predictability is to figure out what works to replicate those results. This is where we come in. Like social media investigators and detectives, we review your entire infrastructure to see what is not working and why. Oftentimes, we find that one of the main reasons companies fail to perform on social media is due to lack of internal process management.
Content calendars, marketing technology software, and shared assets can help to fix this problem. Other times, we have found that the social media approval process is bottlenecked, and requires approval from too many people who fail to respond in a timely fashion. This leads to strained relations, disorganization, and lack of output. Social media cadence is directly tied to workflow approval. If someone requires approval for a post, the person on the other end must commit to actually giving that approval.
Without that, the steps will bottleneck the process, leading to stagnant results, and emails that go nowhere. Hearing everyone’s input is good, but it is only good if the input is coming from people who understand both the message and the marketing medium. Too much input from non subject matter experts will ultimately tank the results, leading to stagnation, stifled creativity, demotivated teams, and ideas that do not move the needle. Agencies need the freedom and flexibility to practice their craft. Without that, you are clipping their wings and holding back performance that your business deserves. Need help automating your marketing processes? Contact Ruby Media Group.
TOP SOCIAL MEDIA FIRMS IN WESTCHESTER COUNTY, NEW YORK
Top Social Media Marketing Agencies in New York
Ruby Media Group creates strategic, creative, measurable targeted social media campaigns to achieve your organization’s strategic business growth objectives. We specialize in organic social media content creation by focusing on targeting key influencers, bloggers, and buzz builders. Ruby Media Group handles executive social media management, strategy, and execution so your brand shines online. We schedule, edit, and post original content on social media platforms on your behalf. From editorial content calendar creation to community management and engaging with fans, we optimize engagement for visibility and new business.
The Leading Social Media Agency in Westchester County
Since 2009, Ruby Media Group has set the standard of excellence for how brands engage on social media.
As an agency partner, we provide enterprise organizations with social media strategy, SEO, public relations, media relations, personal branding, organic social media management, and content marketing solutions.
At Ruby Media Group, we know what consumers want and how to reach them. We convert prospects into brand advocates.
Ruby Media Group is a pioneer in the social media industry. Over the last 15 years, we have digitally transformed hundreds of brands by infusing innovation into B2B social media marketing strategies.
⚡️Work with the best Westchester County has to offer.
💨 The battle to win the hearts and minds of consumers is fierce.
🎯 When you work with Ruby Media Group, your brand is guaranteed to stand out online.
🗣️We know how to win digital attention and earn media, fast.
We are proven digital warriors and can help your brand put your best foot forward to compete in the ever-evolving digital battlefield.
🔥Is your brand looking for social-first strategic consulting? Get started today.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.