When it comes to showcasing your business in the community, you want to make sure you stand out from the clutter and have something that is Instagrammable. If you can’t hire a professional Westchester Public Relations firm to create press worthy activations, steal these tricks from us to make your corporate brand activation Insta Worthy:
Leverage social media for corporate event ideas – If you have already chosen an event theme but need more ideas bringing the activation to life, search under relevant hashtags on social media. For example, search “Corporate Event” on Pinterest, #CorporateEvent on Instagram or the full phrase on Facebook. If you are going with a unicorn theme, try searching under #unicornparty and create a mood board of everything you find to pull inspiration from.
Make it experiential – Think about how you can make the event more Instagrammable with user-generated content. Turn the brand activation into an experience that people want to share on social media. Add visual elements to make the activation pop, such as a flower wall, a balloon wall or even a colored background. People crave shareable social experiences, so think about how you can create this for them.
Create a custom hashtag – One way to capture photos is to create a custom hashtag that attendees can use on social media. Be sure to make the hashtag visible with signage at the event. You can follow the hashtag on Instagram to keep up with all of the tagged images so people can view the images post-event.
Don’t forget the swag – The best part of any PR event is always the swag bag. You can create your own custom swag bags and include branded items with the name/details of the event. For example, if you are planning a corporate event, you can give guests custom branded cookies with your logo on it. If you don’t have graphic design skills, you can have these custom-made for you.
Think visually – Sometimes the greatest ideas come from visual elements that are popular in pop culture. For example, we recently did an activation for Crowne Plaza White Plains for ‘Best of Westchester’ which included a pop-up bar and over 3,000 unicorn drink floaties. We promoted the drink floaties on social media before the event and during the event. Everyone wanted photos with the unicorn floaties and they were the hit of the event! Plus, people kept them after the event for pool parties which was an added bonus! Think about how you can create a branded visual item that people will want to put on their own Instagram feed, and that they will want to keep long after the event has ended.