This year at Best of Westchester 2011, RMG helped Westchester Magazine create the first-ever social media tent. What is a social media tent you ask? The goal of the social media tent was to bring together bloggers and active social media partners together for an opportunity for fans to “Meet and Greet” with them and put a face to the Twitter handle. We even held a meet and greet with Miss Westchester Christina DeLeon and Publisher Ralph Martinelli. For one night, under one roof, we tried to see people by their Twitter handles, not by their organizations. There were competitive social media agencies, publicists, publishers, and journalists- but all of that was invisible when social media brought them together and they were defined by their Twitter handles. We tried to do, what many would say, was the impossible.
Social Media can bring together people in a way that most any other form of traditional business cannot.
20 years ago, it would be unheard of to have different publishers, different communications agencies, and different media outlets all under one roof- promoting one cause-, which was to bring together a community of digitally active voices. I believe we accomplished something very special that evening under the social media tent- we brought together people that otherwise would never be under the same roof, and we were there for the same mission- to increase community and share our experiences of the evening. Granted we learned it was hard to keep journalists in a confined space for any length of time (especially when there are 1,000 things taking place at the Best of Westchester to absorb) but it was really special to see a community come together under the alias of a Twitter handle and a hashtag.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.