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In this 15-minute video, Kris Ruby of NYC Social Media Marketing Company Ruby Media Group covers:
-What social media channels are better for B2B vs. B2C.
-How to determine your target audience on Facebook.
-Why influencer marketing is a growing trend.
-How to tell if someone has fake followers.
-Why the role of the traditional media gatekeeper is obsolete.
-Why engagement trumps the number of followers and vanity metrics.
-3 steps to take to become an influencer in your community.
-3 ways to leverage Instagram Stories to build more followers for your business.
-How to conduct hashtag research to increase visibility.
-Instagram feed posts vs. Story posts: the # 1 mistake you are making.
-PLUS: Live Social Media Consulting with TV News Anchor Shannon Lanier
What are the main differences between TikTok and similar apps like Instagram Reels and other competitors? How are the algorithms different?
TikTok and Instagram Reels enable creators to share short-form videos. TikTok works off of an AI-based algorithm. The algorithm recommends content based on a variety of factors.
Instagram Reels prioritizes content from users that the creator follows. Engagement rate including likes, comments and shares are all factors in content discovery on Instagram.
TikTok vs. Instagram Reels
As short-form videos gained popularity on social media, both TikTok and Instagram Reels emerged.
The key difference is that it can sometimes be more difficult for new content creators to grow a large following on Instagram. Some social media users have reported that it was easier to gain visibility on TikTok than it was on Instagram.
When comparing TikTok vs. Instagram Reels, you want to consider which platform has:
- Higher engagement rate
- Higher watch rate
- Increased visibility in discovery
- Higher conversion rate
Interaction, comments, saves, and likes also play a role in platform visibility.
The main difference between the ‘explore’ tab and the ‘for you’ tab is the weight applied to existing follower count.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.