How to Use Twitter for Recruiting
Social Media Twitter Tips from Social Media Expert Kris Ruby on FOX BUSINESS
Social Media Recruiting
Social media is a powerful tool to find a job. Many entry-level grads are using social media extremely effectively by following potential employers they are interested in working for after graduation and including them in #FollowFridays and Re-Tweeting their content. They build an online relationship with their “dream employer” long before they ever submit their resume. That way, when an employer does receive their resume it is more likely to stand out.
How to use Twitter to effectively gain employment
Job searchers can use Twitter and Social Media to effectively gain employment if it is used strategically. The key is using social media creatively to differentiate your “brand equity” from all of the clutter. Linking to a digital portfolio or resume is critical. As a Digital PR Agency, we rarely receive applications that are made in Microsoft Word anymore. Most of the entry-level college grads submit links to their digital portfolios or resumes made with infographic and digital media platforms.
Is social media recruiting industry-specific?
Yes, it does depend on your industry. I do believe Twitter recruitment is better suited for communications professions vs. those in the finance industry. Finance industry entry-level grads should still use a standard resume format. In advertising & digital media, it is now expected that your resume will be “out of the box” and digitally integrated. That is what potential employers are looking for if you want to work in the communications and public relations industry.
Is Twitter an effective recruiting channel? Would you recommend job searchers use social media?
Yes, I would definitely recommend job searchers use social media to find their dream job. The key here is if you are going to use social media to obtain employment, then keep everything on your social media accounts professional from the beginning. The biggest mistake I see is that job seekers will start following an employer on Twitter or add them as a ‘friend’ on Facebook after submitting their flawless resume, and their social media accounts are riddled with errors, typos, and slang.
It makes the employer wonder who actually wrote the resume that was just submitted. You want to create a cohesive brand identity on all social media channels you are a part of so that you impress the potential employer every time they connect with you on a different network and discover more about you! Social media should enhance your resume, not detract from it. When used correctly to enhance, it can be a distinguishing factor in who gets hired.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.