Social Media For Personal Branding
What’s The Best Way to Increase the Size of Your Network? YEC- The Huffington Post
The best way to increase the size of your network is to create and enhance your personal brand in digital communities. Personal branding is critical for gaining brand equity in social media outlets such as Facebook, Twitter, and LinkedIn. Increase your network by sharing relevant content and always striving to add value to the conversation. People will naturally be intrigued and want to follow you.
–Kris Ruby (@sparklingruby), founder of Ruby Media Group
MASHABLE- 8 Ways Entrepreneurs Can Get More Out of Twitter
Engage With Your Followers
After running Ruby Media Group, a social media, and personal branding agency for over a year now, my best tip for using Twitter to market to customers and fans is to not market! This sounds contrary to everything traditional marketers know, but the best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives.
– Kris Ruby
Company URL: Ruby Media Group
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.