Social Media expert Kris Ruby on Fox & Friends: Top Apps of the Week: Lulu & Knozen

Social Media Expert & Ruby Media CEO Kris Ruby appeared live on Fox & Friends to discuss the hottest new apps and social media stories this week.

social media expert kris ruby fox and friends fox news

WHAT’S APP-ENING? KNOZEN

Anonymous apps are all the rage.. Lulu for men.. Yelp for Restaurants.. and now Knozen to rate your coworkers. But would you really rate your coworkers on this new app?

Benefits- Crowdsourced personality profile. Perhaps this will encourage people to increase performance AFTER they get the job.. not only before. The app can be used to let co workers know their positive personality traits and what makes them unique which could potentially be good for bonding, forming relationships and camaraderie in the office.

Another potential benefit? Instant gratification and feedback. Millenials always want to know what others think of them and how well they are doing. Now they will be able to instantly gauge their “likability factor” through an anonymous app.

The biggest negative? This app has the potential to be an HR nightmare. I can just see all the defamation lawsuits start pouring in..

LULU Map of America

Lulu’s Map of America characterizes the unique qualities of men across different cities throughout the country. From a PR perspective, this is a great example of a solid PR strategy leveraging unique content and data to generate buzz. To do the same, put your unique data to use and create an infographic around it!

Kris Ruby( CEO & Founder | Ruby Media Group )

KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.

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