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PR & Social Media: What to hold off on posting to keep up press relationships
“A lot of people are making mistakes using social media to announce their recent press hits– but they are doing it at the expense of their press relationships.”
New Haven, Conn (WTNH) – Social media expert Kris Ruby spoke with GMC Weekend about social media etiquette and tips for using it.
When it comes to Public Relations and Social Media, a lot of people make a mistake by using social media to announce their recent press hits. It’s a mistake because they’re doing it at the expense of their press relationships.
Reporters have deadlines, and often publications do not want their story ideas exposed until after the story comes out. The next time the Wall Street Journal or the New York Times calls you, think twice before posting about it, or you could post your way right out of getting featured or quoted!
Kris’ three tips for using social media for press hits.
1) If you are interviwed by a reporter, do not post about the interview unless you have their permission.
2) If you are going to use social media to crowd source information about the interview, get permission.
3) If you are trying to pitch a story idea to an editor, do not post it on their wall.
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.