While Kim Kardashian may have broken the Internet, Caitlyn Jenner unified it. This Vanity Fair cover was set to cause much controversy, but instead, it turned into something much more extraordinary, especially with the carefully crafted PR plan. Love it or hate it, the PR plan was executed well.
Kris Ruby of Ruby Media Group was recently quoted in FOX Business discussing the inner workings of the campaign. Ruby stated, “They expanded their reach, everyone knows Caitlyn’s story now. They reached both audiences.” The most astonishing part of the campaign? Being able to reach one million followers on Twitter in four hours and three minutes breaking the world record, being the fastest person to reach one million. Read the full article here