While Kim Kardashian may have broken the Internet, Caitlyn Jenner unified it. This Vanity Fair cover was set to cause much controversy, but instead, it turned into something much more extraordinary, especially with the carefully crafted PR plan. Love it or hate it, the PR plan was executed well.
Kris Ruby of Ruby Media Group was recently quoted in FOX Business discussing the inner workings of the campaign. Ruby stated, “They expanded their reach, everyone knows Caitlyn’s story now. They reached both audiences.” The most astonishing part of the campaign? Being able to reach one million followers on Twitter in four hours and three minutes breaking the world record, being the fastest person to reach one million. Read the full article here
KRIS RUBY is the CEO of Ruby Media Group, an award-winning public relations and media relations agency in Westchester County, New York. Kris Ruby has more than 15 years of experience in the Media industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit and she has appeared on national TV programs over 200 times covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News and other TV networks. She has been featured as a published author in OBSERVER, ADWEEK, and countless other industry publications. Her research on brand activism and cancel culture is widely distributed and referenced. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. She is also the host of The Kris Ruby Podcast Show, a show focusing on the politics of big tech and the social media industry. Kris is focused on PR for SEO and leveraging content marketing strategies to help clients get the most out of their media coverage.