Here is a list of my upcoming speaking engagements in the fall including leading the social media workshop for the American Bar Assocation (ABA) in Portland, Oregon, covering the World Business Forum in Radio City & much more!
Monthly Archives: August 2010
To listen to Kris Ruby discuss the future of social media on Andy Spanos Radio Show “Yesterday, Today and Tomorrow click here
Here are my top tips from my Social Media Business Netiquette segment on ABC Good Morning CT
“How Social Media is Impacting your Sales Cycle & Business Reputation: Avoid these Top 5 Mistakes”
1- Do not check in on foursquare when meeting with a prospect
2- Do not post pictures of meetings with prospects, free lunches they give you or anything else until the contract is signed! This will alert all of your competitors that follow you on your social networks that company X has an RFP out with other agencies
3-Avoid over sharing- be discreet with what you post- and if you find this too hard to manage then create 2 separate accounts- 1 for business, 1 for personal
4- Be consistent with your status updates- People do not want to see a changed relationship status and broken heart next to their “trusted advisor” that they have paid money to hire- this looks very inconsistent and can make them lose trust in your ability to make stable decisions- if you are in a rocky relationship or are a serial dater- it is best not to write any relationship status at all
5-Use the same “sick” rules you used in high school- When you called out sick in high school, it was best not to be seen running around the playground the same day. The same rules apply for social media- if you are using a “sick” day- don’t go posting on twitter or facebook that you are actually on a 2 day vacation and you are having a great time! This is the easiest way to get fired
My Forbes Woman Column recently went live last week. Here is my first article on the top 20 branded women on Twitter. Read the full column on Forbes Woman here
20 Best-Branded Women On Twitter
Kris Ruby, 08.05.10, 11:10 AM EDT
When it comes to marketing a personal brand on Twitter, these women have what it takes.
This list of “best-branded” women on Twitter comprises travel experts, political bloggers, former models, social media gurus to happiness experts and TV producers. Despite their disparate backgrounds, all have one primary thing in common: They utilize social media to help promote their brand as well as a larger cause and always “give back” to the Twitter community.
Best-branded encompasses a lot more then Twitter follower numbers, it means creating a cohesive brand identity across multiple platforms. The women chosen have used Twitter to branch out and create either new brands or further their original brand through new media with thought-provoking comments, original content creation, inspiring tweets and compelling backgrounds.
@adventuregirl: Stefanie Michaels, or Adventure Girl as she is known on and offline, became popular for giving honest travel advice. She has been featured from Vanity Fair to Fox News for her travel advice. Alongside her blog, her book, Adventure Girl’s Guide to Adventure Travel…without Breaking a Nail, and giving advice from Vanity Fair to Fox News, she is definitely who you would want to go on an adventure with.
@Pistachio: The writer of Twitter for Dummies and CEO/Founder of OneForty.com, Laura Fitton knows what does and does not work on the site. With over 55,000 Twitter followers, her advice on all things related to Twitter has led her to become one of the queens of the site.
@DigitalRoyalty: Amy Jo Martin’s PR firm, Digital Royalty, has worked with Shaq, the White Sox, the UFC and others to create effective social media strategies. She is “royalty” not only within the sports world but within Twitter as well. 1.5 million Twitter followers can’t be wrong.
@ijustine: Lifecaster and Internet personality Justine Ezarik gained Web popularity with her Lifecasting videos and her now infamous 300-page iPhone bill. Now with over 1 million Twitter followers, users are still checking in to see Justine’s video parodies, her daily thoughts as well as her lifecasting videos.
@MarketingProfs:Advertising Age and TheHuffington Post have recognized Ann Handley, the chief content officer forMarketingProfs.com, for her writing on business marketing through online and social media. She supplies her Twitter fans with up-to-the-minute social media related news and Web 2.0 posts!
@Techmama: Beth Blecherman, the founder of techmamas.com and whose website was chosen as one of the 100 best websites for women by Forbes, became famous by being a mom tech blogger. She is also influential on Twitter as well, where she provides premiere technology information for her readers.
@JuliaRoy: She has been one of ForbesWoman’s14 Power Women to Follow on Twitter, named one of America’s Tweethearts by Vanity Fair, a Top Twitter User and one of Top 30 Under 30 Tweeters. Alongside that impressive list, she is currently the senior manager of New Media at Coach Inc. (COH – news - people ), she also has worked at Schnieder Associates and Undercurrent. Check out her site at juliaroy.com
@BrandYou: Cindy Ratzlaff’s impressive resume includes being a social media strategist, a passionate brand evangelist, an author and an award winning publishing executive. She has also been named one of ForbeWoman’s 30 Women Entrepreneurs to Follow on Twitter (LINK: http://www.forbes.com/2009/11/24/twitter-forbeswoman-views-forbes-woman-entrepreneurs-natalie-macneil.html). She currently gives advice on brand marketing as well as developing marketing and publicity campaigns forNew York Times bestselling books.
@DonnaAntoniadis: Antoniadis is a digital, mobile and social media leader. She is the cofounder of ShesConnected.com, the first dual-profile social networking sit for women. Created for busy women, ShesConnected allows women to connect with other women in personal and professional areas.
@SmallBizTrends: Anita Campbell is the founder, CEO and editor in chief ofsmallbiztrends.com, as well the host of Small Business Trends radio. Anita is an expert in the areas of business and writing. Her website has won Forbes “Best of the Web” and has appeared in theWall Street Journal.
@MariaShriver: Most celebrities pages are a one-way street of communication–updates that focus solely on themselves, what they’re doing, what they’re wearing etc. However, the First Lady of California re-tweets valuable information about California based charities and events that all tweeps can get involved in or attend. She supports her image through tweets that inform, educate and push people to act. Most valuable are her tweets about The 2010 Women’s Conference.
@OfficialKimora: From its colors, to its design, to its background, Simmons’ Twitter page is fashion forward and connects with her overall fashion-focused brand. Simmons is extremely transparent on her page and connects and engages with many of her followers. After watching Simmons tweet live with her followers at an FIT speaking engagement, it is clear that Kimora does not believe in Twitter ghosting and is the real deal.
@IvankaTrump: Trump uses her Twitter profile as an extension of her personal brand. She tweets daily about her handbag line, her books and her life as an entrepreneur. Not only does she update her twitter followers on her business ventures, she also takes time to interact with them and share her personal opinions.
@Pattistanger: Stanger’s business, which centers around helping millionaires find love, has quickly catapulted her to success through her Bravo TV show and various social media profiles. Patti gives followers love advice, tips, and her personal opinion, as well what she is doing daily. Her dating tweets are often helpful and valuable to her followers looking to find true love.
@Alyssa_Milano: Milano uses her Twitter for a good cause: promoting charities that she is involved in, United Nations updates, helping her fellow tweeps by posting valuable Twitter how-to content, as well as her experiences traveling abroad. She often shares videos and pictures that help promote her brand. One last thing: She is one of the funniest people on Twitter today.
@AnnCurry: Curry uses her Twitter page as an extension of her journalistic passion. She provides glimpses of upcoming specials she has reported on, breaking news, and shares her own personal passions with her followers through her own photography. Curry also provides references to other great American works of literature and pieces of well-known journalism in her tweets. Curry also engages with her followers and gives them direct updates on current affairs and news.
@KarenRobinovitz: Robinovitz’s cosmetic’s company, Purple Lab, has been featured in the New York Times, InStyle, E! News and on countless blogs. Her line has been featured on HSN, where her products combine glam and science into a multipurpose eye, lip, and face makeup. She uses her Twitter page to tweet to her fans, as well as to give advice on make-up and fashion.
@AmyPalmer: The InTouch weekly senior editor and Emmy nominated TV host and executive producer is soon to launchPower Women TV, an online series focusing on women in business and entrepreneurship. She uses Twitter to update her followers on when they can see her on TV, as well as communicating directly with her fans. She is building the Powerwomen TV brand solely through her Web 2.0 efforts and we applaud her for building a brand from the ground up using Twitter.
@GabbyBernstein: Founder of the Women’s Entrepreneurial Network and Herfuture.com, this modern-day life guru also has a No. 1 bestselling book, Add More ~ing to Your Life. She uses her Twitter to discuss her upcoming talks and book tours, as well as giving out life advice to her followers. She has distinguished herself as the “happiness expert” for women and always tweets out inspiring and uplifting “pick me ups!”
@KathyIreland: The former SI swimsuit model has turned herself into a multimillion-dollar brand. She uses her Twitter page to not only promote herself, but to raise awareness and promote charities to her followers. She gives advice to her followers daily and often communicated directly with them, answering questions tweeted to her.
Kris Ruby is the president & founder of Ruby Media Group, a public relations, personal branding and social media agency. Kris also leads national speaking engagements on branding for Microsoft and the ABA has been featured on MSN Money, AOL Small Business, ABC Good Morning CT, NBC and News 12. She is the youngest ever to be chosen for the Business Council of Westchester’s “40 Under 40″ Rising Stars.
AOL Small Business: Twitter Freelancers: Can You Really Get Paid To Tweet?
Read the full article here
“Facebook, Twitter and LinkedIn have become cheap, effective ways to advertise and build personal connections with customers — and for many businesses, tweeting and blogging are no longer optional tools for generating buzz. As such, the rising importance of social networking as part of anymarketing plan has brought about a new demand for online-savvy freelancers who know how to effectively write and distribute business communiques at a rapid pace.
Because of its speed and simplicity, Twitter — the popular microblogging service started by Jack Dorsey, Evan Williams and Biz Stone in 2006 — has become a preferred option for many companies. While some hire social-media gurus in-house, others are enlisting the help of a growing corps of freelancers who have taken advantage of an emerging market for independent “tweeters” and have built lucrative businesses on the art of the 140 character burst.
Ruby notes that the market for freelance social media experts is so strong because Web 2.0’s cheap, highly personalized marketing techniques have made traditional marketing plans obsolete. “Social media has evolved into a cost-effective strategy in reaching out to targeted audiences and beyond. The key to social media is to identify your target audience beforehand and engage them in an industry-based dialogue.” Ruby’s goal is to work with companies to get audience attention through tweeting and other strategies and interact with their customers. She also provides advice for company leaders about how to rethink their marketing plans and embrace the power Twitter and other social networking sites have to build brands.
So what advice would Jaehnig and Ruby offer other prospective freelance tweeters and social media experts? Ruby feels ethics are critical to anyone who wants to ghostwrite for a company: “If a company hires me and does not provide me with an internal contact to tweet with and receive corporate information from on a daily basis, I will most likely turn down the business, as I don’t want to misrepresent the company,” she says. “But I realize that a consultant can only know so much about what is going on inside a company without being there on a daily basis. I think this is one of the biggest problems that will arise with companies outsourcing tweeting if they are not careful. There need to be strict guidelines in place for this, because we are essentially representing their brand online.”