Monthly Archives: June 2010

Very excited to be covering the 2010 Women’s Conference!

I am honored to be covering the 2010 Women’s Conference for RMG, Forbes Woman & Newsbutterfly!

The impressive speaker line up includes:

Mary J. Blige, Deepak Chopra, Paula Deen, Giada De Laurentiis, Jane Fonda, Justice Ruth Bader Ginsburg, Donna Karan, Nicholas Kristof, Matt Lauer, Jillian Michaels, Mary Oliver, Suze Orman, Robert Redford, Tony Robbins, Deborah Roberts, Al Roker, Diane Sawyer, Howard Schultz, Jessica Simpson, The Honorable Sandra Day O’Connor, Dr. Mehmet Oz and Oprah Winfrey Join Other Headliners at The Women’s Conference 2010 Hosted by First Lady Maria Shriver and Governor Arnold Schwarzenegger

LOS ANGELES  – California First Lady Maria Shriver  announced an extraordinary lineup of newsmakers and world opinion leaders confirmed for The Women’s Conference 2010 to be held from Sunday, October 24 through Tuesday, October 26 at the Long Beach Convention Center. Tickets to the conference’s major events – The Main Event, A Day of Health, Wellness & Transformation, and Night at The Village go on sale next Wednesday, June 23 at 9:00 a.m. PDT at www.WomensConference.org.

The Women’s Conference 2010 will showcase more than 140 speakers and participants to inspire, empower and educate more than 30,000 attendees for three full days. The world class lineup will be led by Laila Ali, Yahoo! CEO Carol Bartz, Martha Beck, Mary J. Blige, Erin Brockovich, Campbell Brown, Deepak Chopra, Rosario Dawson, Paula Deen, Giada De Laurentiis, Linda Ellerbee, Giselle Fernandez, Sally Field, Jane Fonda, U.S. Supreme Court Justice Ruth Bader Ginsburg, David Gregory, Arianna Huffington, Women for Hire CEO Tory Johnson, Donna Karan, Billie Jean King, New York Times Columnist Nicholas Kristof, Matt Lauer, Omega Institute Co-Founder Elizabeth Lesser, Journalists Laura Ling and Lisa Ling, Jillian Michaels, Former Chairman & CEO, Xerox Corporation Anne Mulcahy, The Honorable Sandra Day O’Connor, Poet Mary Oliver, Suze Orman, Dr. Mehmet Oz, Robert Redford, Tony Robbins, Deborah Roberts, Al Roker, Diane Sawyer, The Episcopal Church’s Presiding Bishop and Primate The Most Rev. Dr. Katharine Jefferts Schori, Howard Schultz, Maria Elena Salinas, Jessica Simpson, Anna Deavere Smith, Co-Chair, Disney Media Networks, President, Disney/ABC Television Group Anne Sweeney, “The Cake Boss” Buddy Valastro, Kerry Washington, Ali Wentworth and Oprah Winfrey.

“I am honored to again be hosting what has become the nation’s premier forum for women,” said Shriver. “With this year’s theme of ‘It’s Time,’ we are hoping The Women’s Conference inspires women to see this challenging moment in history as an opportunity to come together and transform ourselves, our communities and our world as Architects of Change.”

The Women’s Conference 2010 will kick off on Sunday, October 24 with Maria Shriver’s March on Alzheimer’s and candlelight vigil in the Shoreline Village area of Long Beach. Joining Maria Shriver will be Event Emcee Leeza Gibbons and Event Co-Chairs, actor Peter Gallagher and Dixie Chicks lead singer Natalie Maines. Additional celebrity co-chairs and event entertainment will be announced in the coming weeks. Maria Shriver has been a long-time advocate for families like hers who are struggling with Alzheimer’s and the march will bring together thousands of families, friends, caregivers, community members and conference attendees to raise funds and awareness to fight the disease. Online registration for Maria Shriver’s March on Alzheimer’s is now open at http://www.womensconference.org. A minimum donation of $25 is required to sign-up for the march and all participants will be encouraged to raise additional funds to support the work of the Alzheimer’s Association, the leading voluntary health organization in Alzheimer care, support and research.

“Alzheimer’s is a mind-blowing disease that disproportionately impacts women – both as victims and caretakers of loved one’s suffering from it,” said Shriver. “With more than 5 million people diagnosed with Alzheimer’s in this country and a new diagnosis every 70 seconds, I believe it’s time to pick up the pace and start marching to defeat this devastating disease.”

On Sunday evening, October 24, the first day of The Women’s Conference 2010 will culminate with the presentation of its inaugural Night at the Theater event. Night at the Theater will feature a star-studded live performance of “Love, Loss, and What I Wore,” the intimate collection of stories written by Nora Ephron and Delia Ephron based on the book by Ilene Beckerman. Additional information about the event, including venue, ticket information and confirmed cast, will be announced later this summer.

On Monday, October 25, the second day of the conference will begin with A Day of Health, Wellness & Transformation, which will run from 8:30 a.m. to 5:00 p.m. Due to popular demand, the second-annual event will be doubled in size to more than 3,200 attendees. Hosted by Maria Shriver and organized around the theme of “It’s Time…To Take Action,” the event will feature more than 20 world-class issue experts leading interactive sessions packed with practical tips, tools and takeaways for how attendees can transform themselves personally and professionally and become Architects of Change in their lives. Session topics include “how-to’s” such as Take Action in Your Own Life, Lead Like A Woman, Negotiate Effectively at Work & Home, Leverage the Web to Get Ahead, Enjoy a Successful Love Life, and Find Your Frank and Fearless Voice, among others. Confirmed speakers for A Day of Health, Wellness & Transformation include Tony Robbins, Deepak Chopra, Martha Beck, Sally Field, Giselle Fernandez, Tory Johnson, Dr. Marie Savard, Author Gail Sheehy, Elizabeth Lesser, Black Enterprise Magazine Editorial Director Sonia Alleyne, Dr. Robert Epstein and New York University Professor Carol Gilligan, among others.

The conference’s second day will be capped off with the third-annual Night at The Village from 4:00 p.m. to 9:00 p.m. Night at The Village will transform the Long Beach Convention Center’s exhibit hall into an over 160,000 square foot women’s village for more than 10,000 attendees. Hosted by Maria Shriver and organized around the theme of “It’s Time…To Experience the Best,” the event will feature: stage conversations with prominent speakers, notable personalities and women entrepreneurs such as Paula Deen, Jessica Simpson, Jane Fonda, Donna Karan, Giada De Laurentiis, Ali Wentworth and “The Cake Boss” Buddy Valastro; stage interviews and book signings with more than 20 best-selling authors such as Caroline Kennedy, Jamie Lee Curtis, Meghan McCain, Kim Barnouin, Cat Cora, “The Biggest Loser’s” Bob Harper, The Happiness Project Author Gretchen Rubin, Fresh Mexico Author Marcela Valladolid, Holly Robinson Peete & Rodney Peete and Katherine Schwarzenegger; live entertainment, a fashion show and cooking exhibitions; and interactive shopping experiences with women-focused products, services and information from more than 330 exhibitors. The Village stays open throughout the conference and is a popular gathering spot for speakers, authors and attendees.

On Tuesday, October 26, more than 70 world opinion leaders and approximately 14,000 attendees will gather at the conference’s Main Event from 8:30 a.m. to 7:00 p.m. Organized around the theme of “It’s Time…To Be An Architect of Change,” the Main Event will once again be a place for the conference’s signature once-in-a-lifetime conversations and news-making moments that combine the world’s most authentic and influential voices in discussions about the issues that matter most to women and shape their lives. Program highlights from the Main Event’s main stage conversations and 14 “breakout conversations” include:

Diane Sawyer will moderate a “once-in-a-lifetime conversation” between The Honorable Sandra Day O’Connor and U.S. Supreme Court Justice Ruth Bader Ginsburg;

• A “kitchen table conversation” between Matt Lauer and Arnold Schwarzenegger where the Governor will reflect on lessons learned from his seven years in office and discuss what’s next;

Dr. Oz and Lisa Oz will moderate a conversation titled “It’s Time to Talk About Marriage and Relationships: The Good, The Bad, The Ugly” between Al Roker & Deborah Roberts and Hal Rubenstein & David Nickle;

Campbell Brown will moderate a conversation titled “It’s Time to Talk to Women Who Know Firsthand What It Takes to Lead” between Carol Bartz, Anne Mulcahy, The Most Rev. Dr. Katharine Jefferts Schori and Anne Sweeney; and

• The Women’s Conference will honor the year’s most remarkable women with the presentation of the prestigious Minerva Awards during the afternoon main stage session of the Main Event. The special ceremony will be hosted by Maria Shriver and will feature remarks by Mary J. Blige and the five 2010 Minerva Award honorees Oprah Winfrey, The Honorable Sandra Day O’Connor, Oral Lee Brown, Sister Terry Dodge and Carolyn Blashek. The Minerva Awards ceremony will culminate with a special concert event that will be announced at a later date.

Tickets will be available for purchase online next Wednesday, June 23 at 9:00 a.m. PDT at www.WomensConference.org. Full day tickets for conference’s Main Event on Tuesday, October 26 can be purchased for $250 (Loge View), $185 (Balcony View) and $150 (Partial View Balcony). In addition, a limited number of tables situated on the arena floor will sell for $3,900 for a table of 12. Tickets to Night at The Village on Monday, October 25 will sell for $40. An individual ticket to A Day of Health, Wellness & Transformation on Monday, October 25 can be purchased for $165. Individual tickets for the special Minerva Awards presentation ceremony during the Afternoon Session of The Women’s Conference Main Event on October 27 will sell for $50.

The mission of the California Governor & First Lady’s Conference on Women, the non-profit organization that produces The Women’s Conference event, is to create Architects of Change – people from all walks of life who see a problem and seek to create the solution, be it in their home, their community, their state or our world. Proceeds from The Women’s Conference Main Event, Night at The Village and A Day of Health, Wellness & Transformation benefit the organization’s WE Programs. The Women’s Conference has formed strategic partnerships with established organizations to create lasting change through its six far-reaching programs – WE Educate, WE Invest, WE Connect, WE Act, WE Inspire and WE Honor. Through these programs, The Women’s Conference community works together 24/7 on the front-lines of humanity to finance dreams and invest in entrepreneurs, lift people out of poverty, help end the cycle of domestic violence, send young women to college, build community centers, playgrounds and gardens, honor courage, wisdom and strength, and inspire people by the remarkable history of their state.

WomensConference.org — The Home for Architects of Change — has become a thriving online community of more than one million women who visit the site to be empowered with daily editorial and video content, inspirational conversations and stories, and life-changing tips, tools and resources.

The Women’s Conference 2010 is supported by nearly 60 generous sponsors and partners that share its mission of empowering, inspiring and educating women. Many of our sponsors have been with us for all seven years under Shriver’s leadership, including Safeway, who returns as a Conference Presenting Sponsor and Target, who returns as The Minerva Awards Presenting Sponsor. Lean Cuisine returns as A Night at The Village Presenting Sponsor, and the Shinnyo-en Foundation returns to present A Day of Health, Wellness and Transformation. New sponsor Kodak will join the Conference this year as a Presenting Sponsor.

For more information about The Women’s Conference organization, events and WE programs, visit: http://www.womensconference.org.





YJP Media & Communication Summit Nuggets of Wisdom

The YJP Media & Communication Summit featured a panel discussion with today’s media leaders including:

Bill Koeningsberg – CEO of Horizon Media

Barry Salzman – Head of Media & Platforms, Google

Hamish McLennan – Global CEO of Young & Rubicam

David Sable – Vice Chairman of Wunderman

Richard Schaps – Chairman of Van Wagner

The panel discussed the state of media today, tips on how to get a job in this economy and the future of the media business. It was led by Moderator Joshua Sapan- President and Chief Executive Officer, Rainbow Media Holdings LLC (Division of Cablevision)

Stick with what works or continue to innovate?

“Stick with what works, as one knows, things change, newspaper industry, radios- look towards innovative changes as well.” – Richard Schaps, Chairman of Van Wagner

“Move forward, you cannot stand still and constantly have to innovate. You constantly have to reinvent yourself because what is new today is old tomorrow.” – Bill Koeningsberg, CEO of Horizon Media

Facebook or Face Time?

“From an advertiser perspective, I have a contrarians view point.  From an advertisers perspective, face time is critical. I’m not convinced of Facebook as an advertising platform- what they have is valuable is social prof data- whether they can use it from a marketing perspective remains to be seen.” – Barry Salzman, Head of Media & Platforms, Google

“Face time, I’m old fashion.” – Hamish McLennan, Global CEO of Young & Rubicam

“Face time, especially in our industry where qualitative analysis is important.  It’s not just numbers and its important to spend time with the person buying it; knowing them, looking at them and getting good face time is extremely important.” – Richard Schaps, Chairman of Van Wagner

What is the backbone of a great ad campaign? Media choice or creative concepts?

“The best creative campaign without being exposed to the right media outlets will fail.  The best media channel selection without great creative will fail- they have to work hand in hand together.  Media today is informing more about the creative process, how to engage the consumer and the environment.  You can’t have one without the other.” – Bill Koeningsberg, CEO of Horizon Media

“Creative is the larger determinant of success.” – Barry Salzman, Head of Media & Platforms, Google

“Is it 50/50 or is there some greater truth in where the power is? In 1984, Apple launched an ad and ran it once. It was a brilliant concept, the insight was superb and it got unbelievable media exposure because it ran only once.  You need the media to reach your target audience. I think it is more along the lines of 60/70 with creative insight.” – Hamish McLennan, Global CEO of Young & Rubicam

“You have to be careful with all media- sometimes you get the creative types who start running the show and they create media for themselves and not using it for the media.  In outdoor, you will see them create great magazine ads and attempt to put it on a billboard- they lose sight of where they are using it.” – Richard Schaps, Chairman of Van Wagner

Massive agency consolidation occurred- is it better or worse for getting big ideas to clients?

“Clients have gotten more difficult and the whole industry has become less risk averse.  With consolidation, the industry has become more business like.  It is a lot harder to get the big ideas around.  Research plays a big role in it- as media fragments, there are more opportunities with digital to do great work.” – Hamish McLennan, Global CEO of Young & Rubicam

“Consolidation has been a very negative affect on the business as there are now less choices for advertisers.  There are 5 holding companies that control 80-90 percent of all media spent and creative around the world, which is not a good thing.  They are being run by businesses- thousands of people have been laid off in the industry to appease Wall Street.  Wall street has hurt the business-innovation, creativity and not running the businesses for next quarter’s earnings is what clients really want.  There are a lot of clients who aren’t happy with what has taken place.  You have smaller clients and major agencies haven’t been able to put the investment back in. Things are going to change.” – Bill Koeningsberg, CEO of Horizon Media

New paradigm and new structures- describe the huge shift that has occurred

“The media world has changed.  It used to be that advertising agencies handled the entire function, that media was a function. Now with digital marketing you have social market companies who are outside of the agency structure.  Everybody is trying to figure out what his or her role is. There is so much opportunity to breed success. This is one of the most exciting times we have ever seen in the media industry.” – Bill Koeningsberg, CEO of Horizon Media

“Consolidation is hurt. We are so far removed and there are so many layers between the client and a buying service.  The buyers of the media have no idea what the objective is and that does not help the client. I argue that consolidation in many ways has led to much greater buying and selling efficiency and not everyone likes that.  A lot of media companies traded on imperfect information.  It was an all boys network and people paid premium prices because of premium brands.  There was the ability for advertisers to buy across audiences- so I can tell you whose most likely to respond to your ad and you can buy that audience across 1000,0000 different audiences which makes buying and selling more efficient.  A lot of media companies don’t like it because it affects commissions and premium media brands don’t like it. What is happening is it’s creating a more efficient media marketplace.  For high volume transacting, that has to be a good thing.  Trading on brand and customized media planning has enormous value but for the larger part of the market efficiency is a good thing.” – Barry Salzman, Head of Media & Platforms, Google

“There is an up front buying market place where 10 billion dollars will change hands. The economy is puttering along media and the market place is up 2-3% tops.  You are going to see where media prices have gone up almost double digits because of the consolidation that has taken place.  Competitors who are coming to the table with billions of dollars of business are captive by their own size and they can’t move the money and it is because of consolidation that there are inefficiencies on a national scale. Pepsi and Budweiser tried to break away from Omnicom. They wanted to move out of the agency because they felt they could do better by themselves.  This was the first sign of advertisers saying we wont take this anymore.” – Bill Koeningsberg, CEO of Horizon Media

Where do you think the richest career opportunities are?

“Location based marketing by far! These are applications that will allow consumers to be tracked as they move from city to city will be a huge opportunity for advertisers. The changes in technology will create enormous opportunity.   People who are smart in progressive technology will make a fortune.” – Hamish McLennan, Global CEO of Young & Rubicam

“The largest opportunities are in the out of home media business. The out of home industry is on a dramatic growth path and it is because we are an intrusive medium.  With out of home, if you are going from point a to point b and I intercept you with a billboard or a display- I’ve got you.  I do not believe the outdoor advertising business is where the growth is- I think those type of mediums that are intrusive (advertising in restrooms, digital, airports, men’s gym) that’s where the industry is going.” – Richard Schaps, Chairman of Van Wagner

“If I was going to start my career today, I would be all over online video. Video will be unequivocally the driver of the digital media market place within the next few years.” -
Barry Salzman, Head of Media & Platforms, Google

“Digital video is where the opportunities are- the social aspect of digital is growing by leap and bounds.  From a job perspective, skill set and entry-level positions, if you are skilled in these areas there is huge growth opportunity.  In every discipline, creative, account management planners, buyers, consumer insights- the business is growing- it is a vibrant industry.  Opportunity exists in any of the disciplines.” – Bill Koeningsberg, CEO of Horizon Media

Who do you call first in the morning?

“I always call my clients first because if I don’t call them someone else probably will.” – Hamish McLennan, Global CEO of Young & Rubicam

“Development calls are my first calls in the morning. I am always looking for new locations and new opportunities.  I think about growing every day.” – Richard Schaps, Chairman of Van Wagner

“My first calls are to clients. I focus on figuring out what Google’s relationship to premium publishers is and how we build on that.” – Barry Salzman, Head of Media & Platforms, Google

“You have to make your clients feel like they are new clients every day and if you don’t someone else will.  The biggest challenge is there is so much data available in the marketplace- we are on data overload.  Trying to sort through the data that is available is hard. You need to pull out the nuggets of insights for your clients. These are some of the bigger challenges we are faced with today.” – Bill Koeningsberg, CEO of Horizon Media

Any rational to see magazines grow larger?

The Ipad will revolutionize the print industry because of applications you will be able to get.  A lot of people are “grazers” today instead of reading one concrete publication

“The world is on a new venture, Americans are looking at ourselves and saying ‘hey we are broke.’ They are now beginning to look at the reality of that.  It is a brave new world that people are facing right now.” – Richard Schaps, Chairman of Van Wagner

“The American consumer rediscovered value. If I were to go to France for holiday, I now might stay at home.  People got closer with their families. I think there are a vast majority of Americans who are comfortable with the lower cars- people have changed and for certain marketers and clients it will create all sorts of problems.” – Hamish McLennan, Global CEO of Young & Rubicam

Next 5 hires? ALL DIGITAL

“Creative, strategy, production.” – Hamish McLennan, Global CEO of Young & Rubicam

“Sales and marketing.” – Richard Schaps, Chairman of Van Wagner

“Display- this is a huge growth area. Video based (youtube sellers, ad exchange) platforms business- infrastructure for serving ads online both for buyers and sellers and a solid team of display specialists.” – Barry Salzman, Head of Media & Platforms, Google

“Entry level planning, buying, digital, account management. In fact, we currently have 25 positions open.” – Bill Koeningsberg, CEO of Horizon Media

What qualities are in your best employees?

Someone who is innovative, passionate, has energy and who can collaborate and get along with people. Someone who is bright, a smart thinker, can think on their feet.  Innovation and passion come through when you interview them.

“The ideal balance is between autonomy and collaboration. They can go on and get it done no matter what- you ask them to do it and know it will be done- the ability to execute is extremely important.” – Barry Salzman, Head of Media & Platforms, Google

“Self confidence is vital. People believe they can get it done are generally the people that will get it done.” – Richard Schaps, Chairman of Van Wagner

“Passion and enthusiasm and a desire to get ahead is something you don’t see every day. Kids who want to be a part of the business will always do well.” – Hamish McLennan, Global CEO of Young & Rubicam

3 questions from the audience- would you cough up your company to a holding company?

“If I found the right strategic partner who I felt would be right for my clients, right for my employees and add value to what I bring to my clients- small global network- competitive disadvantage because I didn’t have the resources hat global companies have- but right now I haven’t found the right partner.  The reason why I’ve resisted is because I’ve seen my competitors be bought and not be happy about it.” – Bill Koeningsberg, CEO of Horizon Media

With the advent on new media, is the idea of a campaign dead?

“You can have campaigns that are sustained over a long period of time (GEICO example) the idea of multiple campaigns exists- they are not dead. You have to know what you are saying about a brand and ensure that it provides longevity for the brand.” -Hamish McLennan, Global CEO of Young & Rubicam