Monthly Archives: February 2010

Entrepreneurs: The Importance of Exercising and Taking Care of Yourself

As an entrepreneur, I am constantly working, always running from one meeting to the next and barely have time to eat lunch.  I lead speaking engagements such as the Columbia Business Social Media Workshop I led last week in Greenwich, CT and will be speaking at an upcoming 201 social media conference for Microsoft in Seattle.  After overbooking myself and scheduling out every minute of my day, I suddenly got very sick with the flu and strep and could not leave the house or engage in business activities for nearly 3 days.  I found it impossible to step away from my blackberry, to respond to emails and to keep tweeting and posting.  However, after I answered the phone and scared a partner away with my raspy voice from strep, I realized it might be time to shut off the phone and get better.

As a social media enthusiast and blogger, it is virtually impossible for me to step away from the social world for long stretches of time.  After stepping away from tweeting and posting for 3 days (I sneaked some in), I realized the importance of balance.  Sometimes it is important to take a “digital cleanse” and shut off your blackberry and unplug.  It is also important for entrepreneurs to take care of themselves- mentally, physically and emotionally.  I find that I operate at optimal performance when I do take care of myself.

Here are my top health tips for entrepreneurs & social media enthusiasts:

  1. Take some time to unplug from your device- Even if it is 1 hour a day from your phone it is worth it. At night I turn my phone face down and try to lose myself in a great book or movie
  2. Don’t overbook yourself- Part of the reason I got so sick was because I ran myself into the ground, ultimately weakening my immune system from overworking myself.  Schedule “personal” time into your calendar and carefully choose what events and speaking appearances you sign up for.
  3. Take time to eat lunch- As an entrepreneur I schedule meetings throughout the typical lunch period and frequently forget to eat- this is a huge mistake! I now make it a habit to carry protein bars with me wherever I go. My favorite bars are the “BeKind” ones they sell at Starbucks, as well as the Luna Bars for women
  4. Get physical! Working out on a daily basis is vital to my mental and physical health.  It is a time for me to put my phone down (I leave it in my gym locker) and try to decompress after a long day. I also make it a point to not bring business into the gym- even if that means seeing a client at the gym; I actively try to not interrupt their workout with business talk as we are all going there to help melt the day away.
  5. Engage in a new activity or hobby- Taking up a new hobby such as painting, golfing or yoga can be a great way to take care of your mental state.  I am very involved in yoga and work with my dear friend Jai Sugrim, who is a licensed yoga instructor. I love doing yoga in Central Park and really connecting to humanity through quieting my mind.

Columbia Business Alumni Club of NY Social Media Marketing Workshop in Greenwich, CT Led by Kris Ruby, Ruby Media Group

SOCIAL MEDIA MARKETING INTERACTIVE WORKSHOP: PART 2

Are you overwhelmed by social media but know you need to be part of the revolution? Are you still confused what a “tweet” is? Do you keep ignoring invitations to connect on LinkedIN because you are not sure how to use it?
Event Date: Thursday, February 18th, 2010 at 6:00pm

Would you like to use social media?

At our first social media event in Westchester, NY, we gave you an overview of the main social networks. In the follow up to the social media seminar, President and Founder of Ruby Media Group, Kris Ruby, will give you an interactive workshop and take you live into the main social networks including LinkedIN, Twitter and Facebook.
At this workshop, you will learn how to leverage social media sites for personal as well as corporate branding.    Kristen will go through live examples of LinkedIN profiles that are successful for lead generation and branding.  She will pick a live audience member and critique their profile as well as provide helpful branding and PR suggestions to “socialize” their profile for web 2.0
Learn how your company can leverage these new marketing distribution channels to optimize content. At this event, there will also be a Q& A session with Kristen where you can ask her any question on social media marketing.  Join us for Part 2 of our social media workshop and learn how to take advantage of this social phenomenon!
Kristen Ruby, President and Founder,  RubyMediaGroup

Bio: Kristen Ruby is the President and Founder of Ruby Media Group, a social media marketing & Public Relations agency. Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms. Kristen specializes in social media optimization, personal & corporate branding in real time and optimized PR. By utilizing various social media platforms including Facebook, Twitter and LinkedIN, Kristen creates online visibility for her clients and increases overall branding awareness by enhancing their brand image in web 2.0 communities. Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on new media and viral marketing. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks.  Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. Kristen is also the Director of the” Girls In Tech” social media mentorship program to encourage girls to enter the field of social media marketing. She has partnered up with some of Westchester’s most reputable PR and marketing agencies as their New Media Specialist on social media campaigns including Giles Communications and DataKey Consulting.

About Ruby Media Group:

www.rubymediagroup.com

www.twitter.com/sparklingruby

DATE
Thursday, February 18th, 2009

AGENDA
6:00 – 6:30 PM:  Registration. Refreshments and Light Fare included.
6:30 (SHARP) – 7:45 PM – Social Media Workshop Led by Kristen Ruby, Ruby Media Group
7:45-8:15 PM: – Networking

PLACE
Greenwich Library – 2nd Floor Meeting Room
101 West Putnam Avenue, Greenwich, CT  06830
Tel: 203 622.7900

PRICE
CBSAC/NY and CU/Fairfield Members:  $20 thru Feb. 10th, $25 after Feb 10th.

Non-members: $25 for on-line registry or at the door.

On-Line Registration Cut-Off is Feb.14th, but you may register on-site.

We can accommodate a maximum of 45 registrants, so please contact Susan LaFleur directly at 914 774.1199 after Feb 14th if you plan on paying at the door so that she can confirm availability and pencil you in!

REGISTRATION
To purchase tickets click here  Puchase!!

To become a member of CBSACNY click here

Directions:
From the New England Thruway (I-95): Take exit 3 (Arch Street). At end of ramp, turn north, away from Long Island Sound. After traffic light past the RR bridge, take Soundview Drive uphill to Fieldpoint Road. Take right onto Field Point Road. Stay in the left lane, curving left after you pass the Town Hall. The road will intersect with the Post Road (Rte. 1). The Library will be directly across the street, on the right.
From the Merritt Parkway: Take the Lake Avenue exit (Exit 29), and follow signs to central Greenwich. Go 4.5 miles to the Lake Avenue Circle. At the Circle, take Dearfield Drive (directly across the circle as you enter it) The Library entrance is on the left as you approach the traffic light at Rte. 1.

Event Organizers: This event has been organized by the Ct/ Westchester Committee of CBSAC/NY.