Growing a business for your brand on social media takes a lot of trial and error. Here are our top three tips for creating a strong Facebook presence for your brand:
- Go Native: Wondering why your video or photo posts don’t attract more views? It could be because you’re not uploading videos and photos natively. When you use links, your posts lack the seamless integration and high quality that make native posts so appealing. To upload a photo natively, you must obtain the raw file and directly post it to Facebook. Additionally, you should always fill out all of the description choices for your video and photos. This descriptor information can help people searching online find your content.
- Think About your Audience: Do you know your audience? Are they using their phones to access social media or are they more likely to use a computer? Would they respond better to an email campaign or a paid search ad? These are important questions to think about for your audience in order to reach them effectively. Regardless of your audience, you should make sure your landing pages are mobile optimized, to increase search visibility and boost your page on Google search. You also cannot rely solely on Facebook to promote your business! Be sure to optimize all of your content to make it visible on the web.
- Stay Consistent: Don’t chase marketing trends or fads— they change so quickly, that by the time you’ve implemented something trendy, those hip marketers will be on to the next. Instead, focus on staying consistent with your content. Find a tone and brand image that work the best for your audience. By keeping consistent, your brand will appear reliable and trustworthy. Additionally, you will have a much easier time creating new content, as you’ll have clear-cut standards and procedures.
Of course, each brand has its own set of needs and challenges. However, these three tips are great starting points for all brands wanting to grow their Facebook presence!
What Facebook tips and tricks have you used to grow your audience? Share with us below!