Why content marketing is important in B2B Marketing Is content marketing the new PR? How content marketing – in partnership with PR — can boost your digital marketing efforts in 2023. The field of content marketing has morphed from managing a company or physician blog to building entire branded newsrooms. Content libraries are typically curated… Read more »
Read more »BEST PR FIRM IN WESTCHESTER COUNTY, NEW YORK Westchester PR firm Founder Kris Ruby of Ruby Media Group “Face of Media Relations & Social Media” in Westchester Magazine 2018. Ruby Media Group is a top-rated PR firm in Westchester County. About Ruby Media Group: A social media-focused PR firm based in White Plains, New York…. Read more »
Read more »This common faux pas will ensure that you’ll get cut from their story Congratulations! A reporter wants to include you in a story. Whether it’s because your site is optimized or you’re highly visible on social media, a journalist has finally found you and is interested in writing about your business. Hooray! However, a journalist… Read more »
Read more »Social Media Workplace Etiquette Tips You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed your boss in the… Read more »
Read more »Should I hire a Publicist? PR requires patience, dedication, and practice There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on the top reasons why you should hire a public relations firm last year. But what… Read more »
Read more »PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »
Read more »Hiring a PR Agency in 2024 Why Public Relations Is Important For Your Business In this article, we will cover the answers to the following questions: Why should I hire a PR firm? What should I look for when hiring a PR firm? What can a PR company do for me? The Ultimate Guide to… Read more »
Read more »If you have a massive blitz of publicity for your medical practice and do nothing with the press coverage, you are setting your money on fire. Half of publicity is getting the press mention. The other half, and more important half, is what you do with it to build your brand. How do you… Read more »
Read more »PR Goal Setting When you wrote your business plan, you probably laid out a variety of marketing and sales goals. But did you set remember to set goals for your public relations campaign? Writing a successful healthcare public relations plan starts with outlining your PR goals and objectives. In this article, we will outline what… Read more »
Read more »How To Get a Story Booked on Local TV News How do you get a story on the local news? Follow these top 7 tips and learn how to pitch local TV stations. 7 tips to getting your story on local TV: Visualize the story. Pitching Westchester broadcast media is very different then… Read more »
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