Tagged: pr

10 Workplace Etiquette Mistakes You’re Making on Social Media

You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed your boss in the hall, she made an excuse not to talk to you. You can’t help but wonder: Was it that political post you made on Facebook last night? Was it your weekend party photo on Instagram? Was it that late night drunken tweet?

Most importantly, is it going to cost you your job?

Workplace etiquette has always been a nebulous, confusing social territory even before the days of social media. Professional boundaries and personal boundaries of behavior are very different. Social media further blurs the line between the two, making it harder than ever to know the appropriate social cues and responses.

If you worry that you’re making gaffes with social media that could cost you your job, you could be right.

Here are 10 workplace etiquette social media blunders to avoid:

1. Posting photos during business hours

There is nothing wrong with posting endless photos of your baby or your dog in private, but steer clear of posting all of this during business hours. After you have posted the 500th photo of your baby, your employer may begin to question what your top priority is. Of course, not every post should be about work; balance is essential.

2. Friending co-workers you don’t know

If you know your colleagues well and you chat a lot at the office, it might make sense to add them on social media. But if you don’t have a close relationship with a colleague, adding them on Facebook or Snapchat might just be awkward. After all, you avoid talking in the break room, so why would you want to connect online?

The basic rule is this: online boundaries should be a reflection of offline boundaries. If you try to cross one of those lines on the web, it could potentially lead to an uncomfortable situation.

3. Not understanding how each social media network works

LinkedIn is the best social media platform for connecting with colleagues and staying in touch. However, it should not be used the same way Facebook or Twitter is used. Your LinkedIn connections want to see work anniversaries, business blogs and press mentions. They don’t want to see party photos or personal content. If you’re going to be on the social media sites, follow the rules for what is socially (and professionally) acceptable to post on each one.

4. Being overly personal on social media

This is perhaps the biggest workplace blunder I hear people complain about behind co-workers backs. The people who work with you do not want to hear an endless saga from you about your failed marriage or your financial woes. It makes them see you in a different light. Eventually, they will unfollow you on Facebook because it’s nicer than unfriending you altogether. Therapists are for venting, not Facebook.

5. Not being discreet about your Facebook groups

Joining groups on Facebook is one of the primary reasons people like to use it. However, most people don’t realize that your groups can often be visible to your Facebook friends. If you don’t want your co-workers to see that you’re part of the Overeaters Anonymous Facebook group, you may want to consider joining other groups. Even if you’re able to successfully hide your groups, when someone goes to join a group, it will still tell them which of their friends are in that group. Additionally, anyone in the group can screenshot your private posts in the group, which can leak out beyond social media.

6. Mis-using live stories

This pertains to Facebook Live, Snapchat, and Instagram Live. All are these are great if you want to embrace live sharing. However, if you start watching a previous co-workers Instagram Live story, remember that they can see who is watching them. At some point, it begins to look stalker-ish if you watch peoples stories that you had a bad relationship with. The same is true for any of the live sharing social media sites. When you look at an Instagram photo, no one can tell unless you like it. When you look at an Instagram story, the poster knows who is watching.

7. Breaking dinner table rules

Just like your mother said, you should never discuss politics, sex, or religion at the dinner table. These rules apply to the office, and, if your boss or co-workers can see your posts, that means they also apply on social media. We don’t always think about what we are doing when we comment on someone else’s political post online. But if those posts are in public, you could end up regretting it the next day when someone screenshots it and uses it against you. In today’s divisive political climate, the wrong political remark could cost you your job.

8. Not filtering your posts 

On Facebook, you can filter your posts, and on Google Plus, you can add people to different Circles. These systems allow you to only share content with certain people in your life. Filters allow you to share things with family or friends that you aren’t comfortable sharing with your co-workers. If you aren’t using filters, groups, and circles, you are publicly posting everything.

9. Sharing without reading

How often do you re-share a video or an article without actually watching or reading the entire thing? Our online profiles are curated reflections of our personalities. But while we are busy skimming content and re-sharing what we think reflects our views, we can sometimes miss key details. For example, you might share an article because you like the headline—but later you find out the headline is misleading and the content does not represent your feelings at all. Always read or watch content in full before you share it so that you are clear on what you are endorsing.

10. Not checking up on what your friends and family are posting

Finally, you aren’t the only one who can destroy your professional reputation; friends and family can too if they are indiscreet with their tagging. Adjust your settings so that people need to ask your permission before they tag you. Your boss may have very different political views than your mom does, so keep them separate to be safe.

Social media should tell a story about you that you would be comfortable sharing with your boss. Regularly post updates that help to cultivate a story of professional dedication and success, and avoid sharing content that tells a story you don’t want bosses, co-workers or headhunters to hear.

Kris Ruby is the CEO of Ruby Media Group, a Public Relations and Social Media Agency. Kris Ruby is a frequent on air TV contributor and speaks on social media, tech trends and crisis communications. For more information, visit rubymediagroup.com or www.krisruby.com

Follow Kris Ruby on Twitter @rubymediagroup and @sparklingruby

©2017 Ruby Media Group, Inc. All Rights Reserved.


Top 10 Signs You Shouldn’t Hire a Publicist

PR requires patience, dedication, and practice

 

There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on it last year. But what I didn’t delve into is all of the reasons why not to hire a PR firm. Having run a PR company for almost a decade now, I can quickly assess who is going to be a good client fit. If I sense certain red flags, nine times out of 10, I will walk away from the business prior to the start of a new client relationship.

Here’s why: PR is not for everyone. PR is expensive, time consuming, and it requires a lot of work from the client as well as the agency.

If you fit one of the below, I recommend not hiring a publicist.

You want instant, overnight results. If you are someone who likes instant gratification, you will be unhappy with any publicist you hire, unless their rolodex is made of gold. As a PR practitioner, I rarely meet other publicists who pick up the phone, dial an editor at Vogue, and instantly get their clients written about. That kind of myth is a remnant that still exists from the old days of PR. Publicity takes work. No matter how strong the publicist’s relationship with an outlet is, if the story isn’t strong enough, then the reporter isn’t going to cover it.

You don’t want to do any work. This is the biggest issue that I encounter in the PR industry today. People hire a publicist the way they hire an accountant. They think that they can hire a vendor, speak to them a few times a year, and that publicity will magically happen. In reality, PR requires daily engagement from the client side. The clients who are happiest with PR results put the most amount of time into driving the client-agency relationship. They read the news, send stories to their publicists to pitch, and write back to their publicists with thoughtful responses to HARO queries. In short, they put in the time. PR is like a sport. It requires patience, dedication, and practice.

You don’t have the time to provide the necessary thought leadership content. As an industry, PR has shifted. Most clients don’t want press placements anymore; they want digital placements. To do this, a solid amount of time is required from the client side to provide thought leadership tips for content creation. For example, if you are a neurosurgeon and you hire a publicist, it is not their job to ghost tips for you. They simply can’t because they don’t have your knowledge base. Unless you’re looking for low quality work from a content farm, you need to send your PR person what they are asking for. They can’t promote your greatness without the core knowledge that only you possess.

You expect PR to translate into sales. Your PR person is not your Director of Sales. This is the number one reason most agencies get fired: clients are unhappy that the placements didn’t generate a massive uptick in sales. The role of a publicist is to formulate stories that get the media’s attention and result in a placement. If a publicist is getting you consistent placements, then they are doing what you hired them to do. The problem is when clients start complaining, “I know you got me a three-page spread, but it didn’t translate into new business.” That is the equivalent of saying to your dentist, “I know you filled my cavity, but you didn’t fix the pain in my jaw. The pain in your jaw should be seen by a doctor, not your dentist, and it’s not the dentist’s responsibility. The same goes for sales and PR.

You want to be “famous.” If you want to hire a publicist because you aspire to be famous, please don’t. Clients who hire publicists because they want to be famous are the worst clients. Saying you want to be famous is like saying you want to be President some day. What qualifies you to be famous? What is interesting about you? What star worthy quality do you have that makes you press worthy? Ego driven PR is not a strategy; it’s a waste of everyone’s time and money. Fame is the end product of many years of work in a specific industry. The publicist’s job is to bring attention to what you makes you special, not to make you special. 

You have nothing newsworthy to promote. I get that you have a new business. So does everyone. What makes it different? Why should the media write about it? If you haven’t thought these answers through, you need to. Unless you are looking for a one hit wonder PR campaign, you will be unhappy. Granted, it’s the publicist’s job to come up with these angles, but if you don’t have newsworthy content, the media won’t write about you. If you hire a PR person and have convinced yourself how newsworthy your story truly is, please don’t blame a publicist if they can’t get it placed. Your Mom thinking something is great is not the same thing as a reporter at Forbes thinking something is great.

You think PR will solve inherent business issues. A lot of people hire publicists thinking it will fix a core issue in their business. PR can’t solve these issues. If anything, it can make them worse. For example, if you are a Fortune 500 company and have constant turnover, chances are greater something pertaining to this story will come out while working with a PR person. The reason being that if a PR person secures a story on your company, any journalist worth his salt will start digging around and notice certain discrepancies. It’s best to have everything buttoned up before hiring a PR firm.

You saw a competitor on TV and now you want to be on TV. Believe it or not, this is one of the most commonly listed reasons that prospects come to me. They see someone else doing it, and therefore, they think they should be doing it. If you hire a publicist to get you on TV and they get you a hit, you are expected to drop everything you have for the day, close up shop, and run down to the city to do the hit. If you say no, the chances of the opportunity coming up again are slim to none. Are you really prepared to close your business for the day just because you saw someone else on TV?

You aren’t good with long-term commitments. When you hire a PR firm, you have to be in it for the long haul. The average agency retention rate is incredibly low; at the typical agency, every six months clients seek new agency representation. Clients run from agency to agency, thinking the problem was with the publicist. The truth is that you will be happier with your results if you stick with one firm for long enough. Most publicists won’t work on engagements for less than 6 months. If they are pitching long lead editorials, some of the placements may not even come out until after your relationship ends. The first one to three months of any new engagement requires a lot of upfront prep work, the next three months require heavy pitching. I rarely encounter a new client who is ready to go to media from day one. The best PR client I have has stayed with me for 6 years. They understand the business and are in it for the long haul.

You aren’t willing to drop everything for a press hit. When a reporter does answer; they want to speak to a client immediately. If you work in an industry where this just isn’t an option, then PR may not be the best approach. There is no worse feeling than getting a client a hit and not being able to do it. In the PR world, there is nothing more important than getting back to a reporter or producer. If you aren’t ready to drop everything to speak to them, then PR may not be right for you.

Kris Ruby is the CEO of Ruby Media Group, a Public Relations and Social Media Agency. Kris Ruby is a frequent on air TV commentator and speaks on social media, tech trends and crisis communications. For more information, visit www.rubymediagroup.com or www.krisruby.com

Follow Kris Ruby on Twitter @rubymediagroup and @sparklingruby

©2017 Ruby Media Group, Inc. All Rights Reserved.


BU COM Alumni Kris Ruby Leads Personal Branding Workshop for Executives

I was thrilled to lead an interactive personal branding workshop recently for Boston University’s College of Communications alumni. For the full webinar, click here: 

Do you recognize the need to establish a personal brand, yet are unsure how to do so? During this webinar, Ruby Media Group CEO & Social Media Expert Kris Ruby will teach you the top 5 ways to leverage social media and digital PR to build a brand to stand out from your competitors.

During the webinar, Kris Ruby (COM ’09) will cover the following key points:

  • How to be positioned as a source so the media calls on you for quotes
  • How to leverage content marketing to increase inbound interest in your brand
  • How to use social media to make new connections with members of the media

Webinar main topic / industry: PR, Marketing, Communications, Branding

Webinar Target Audience: Mid-level managers and senior executives with intermediate prior knowledge of social media

Kris Ruby (COM ’09) is the founder of Ruby Media Group (RMG), a full-service Public Relations and Social Media Agency. RMG specializes in creating award-winning integrated public relations and social media campaigns. Ruby works with top Executives to help position their brands in the ever-changing world of social media. Kristen graduated from Boston University’s College of Communication in 2009 with a major in Public Relations. Kris is one of America’s pre-eminent social media experts on social media and is a frequent on air contributor on FOX News, CNBC, GMA, The Today Show and more. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. For more information, visit www.rubymediagroup.com or www.krisruby.com


How to Get Your Business Featured in Westchester Magazines

PR Tips to Gain Exposure in Print

Westchester PR firm shares how to get published in westchester magazines

Wondering how to get published in print publications, but not sure how to go about it without insider advice and connections? Then be sure to follow RMG’s top 12 tips on how to create media magic inside the pages of your favorite print publications.

As experts in public relations, we have secured numerous editorial placements for clients. Below, we boiled down years of pitching and securing print placements to give you our top advice on how to get your story told and featured in the print magazines you love most.

Top 12 Tips on How to Get Published in Print

1. Create a spectacular image-driven website. Lifestyle journalists and editors will go to your website first when considering covering your business in the pages of their glossy magazine. Not only are they looking to vet you as a credible business, but they are also looking with an art director’s eye at your corporate imagery. Does your company have at least a handful of drop dead gorgeous high-res images ready to go that are fresh and on trend? Be certain you use the “show, don’t tell” motto when it comes to brand imagery. Luckily, there are simple programs available to you today, so you don’t need to understand code to design an attractive site.

2. Produce your own media. A common mistake that entrepreneurs make is forgetting to create their own media before, during and after a client engagement. Capturing multimedia (images, videos, memes and even livestreams) is more important than ever when it comes to digital marketing. All of these assets can provide valuable social proof to an editor from a third party perspective on why you are the best at what you do. So, make certain to discuss the possibility of “capturing media” with your clients before you start your next project so you can leverage it in the pitching process.

3. Hire a photographer. Want to woo a magazine editor with your images? Look inside the publication you most covet and check out the photo credits. Is there an award-winning photographer the magazine uses over and over? Hire the photographer for your next post-project photo shoot. Then, leverage the images and share them with the media the next time they are considering covering you.

4. Send images in the correct format: Jpeg? Tiff file? High res? Low res? No, this isn’t a foreign language; just standard formats for sending images. High-resolution images are required for print publication, but the huge files can clog—or crash—an editor’s inbox, so consider sending images via Dropbox or other cloud sharing sites.

5. Do your media research and pitch accordingly. Targeting media correctly is an art. And it takes a lot of time and pinpointed research. Conduct detailed background research of other local, regional and blog outlets that you want your business to appear in. Remember to focus on your niche market and find the publication that best covers your areas of expertise.

6. Determine the correct editor and use email. Score! You have the list of publications you want to appear in ready to go. Next, it is time to determine which writers and editors at each magazine would cover your story. The goal is to find the golden egg: their email address. While this may sound easy, editors are especially adept at keeping their email addresses private. This is why PR firms pay big bucks to have instant access to media research and aggregation services (such as Cision). Plus, editors are notoriously busy and don’t have time to read every press release and pitch that comes their way. Publicists are great at crafting detailed, yet short email subject lines that get the attention of the top editors.

7. What about exclusivity? It’s an unwritten media ‘no-no’ to pitch the same story to multiple outlets. Two competing magazines don’t want to showcase your business using the same story angle. So, offer your story idea and accompanying media gallery as an exclusive first. If you get a polite ‘no thank you,’ then move onto the next publication’s editorial team while continuing to refine your pitch each time.

8. Don’t skip entering contests. While entering a professional contest may seem time- consuming and trivial, don’t pass on the opportunity. Design awards and professional award opportunities come with the bonus of free publicity if you win. And, even if you don’t win the award, editors keep a list of up-and-coming professionals on their minds for future story considerations.

9. Separation of church and state. Don’t confuse advertising with editorial. Most of the time (except when it comes to advertorial), advertising and editorial are complexly different departments within each publication.

10. Social media and content integration. Use the multimedia you create with your projects for a consistent pipeline of brand messaging and consumer engagement via your social media channels, blogs and web site. Regional editors are constantly viewing what’s happening on social media, so be certain to always include locally-used hashtags and engage in online conversations with other local business people, influencers and media outlets.

11. What about Westchester? Remember, editors cover “beats” or locations. If your business is outside the greater Westchester region, then you may be wasting the editor’s time if you pitch them a story that is way outside of their coverage area. Be certain the editor immediately knows that your business is located within the publication’s editorial “map.” You can get a better idea of a publication’s coverage area by requesting a “media kit” from their advertising department. Usually found buried inside a publication’s website (and downloadable as a PDF), a magazine’s media kit includes eye-opening information on readership demographics, advertising space details and the all-important editorial calendar.

12. Ask for the publication’s editorial calendar. Every year, magazines release a new upcoming editorial calendar, which highlights the specific features they will be covering in editorial as well as specific advertising features. Be sure to time your pitch to something they are already covering if you want an editor to feature your business. This calendar describes the theme of each issue and is a good way to strategize your brand campaigns and pitches.

For more advice on PR, contact kruby@rubymediagroup.com to secure a copy of our new e-book How to Strategically Increase Media Exposure.

Follow us on Twitter @rubymediagroup and @sparklingruby

©2016 Ruby Media Group, Inc. All Rights Reserved.


How to Score Local Publicity in Westchester County

westchester PR firm owner shares publicity tips for your small business

Photo credit: Lauren Kallen

When it comes to maximizing your publicity efforts, scoring a national media hit is usually a major goal, but if you are a small business, you may only need hyper-local publicity placements. For example, you’re a Westchester County doctor or owner of a small coffee shop and only want to establish a strong presence in your local community.

Here are ideas on how to get your business in the newspaper:

  1. Pitch trends: Are there new trends in the area or is the community undergoing a revitalization? Pitch a local business editor an article or segment about the revival. Ask other local businesses to participate and provide sources to interview.
  2. Give back: The media loves feel good stories. Raise funds for a local non-profit. At the event, take photos of the actual donation and invite the media to cover the event.
  3. Show me the money: Speaking of money, has your company saved by converting to energy-efficient light bulbs or using a technique that is environmentally friendly? The money or environmental editor of the might be interested in an article or segment.
  4. Cook it up: At holiday time, pitch recipes, ideas and cooking tips or tricks. For example, if you own a small coffee shop, pair the best foods and wine or share ideas on specialized coffees that you can give.
  5. Look around: What are other local businesses doing? For example, The Cecil in Harlem recently had an event with Esquire Magazine where they hosted a large party with top editors, who were able to taste their food and get to know and understand the restaurant’s concept. It was followed by a brunch with a DJ. Guests took photos and posted them to Instagram with specific hashtags.
  6. Pitch an employee: Maybe an employee has achieved something spectacular, so pitch them to the features section for a profile. You could also pitch them for relevant award nominations and submissions.

Here are ideas on how to get your business in regional broadcast media:

  1. Visualize the story. Pitching Westchester broadcast media is very different than pitching traditional Westchester print media. What will make your story stand out are your visuals. Think about how you can visually bring the story to life for television. Go out of your way to make your story aesthetically appealing to a producer. You can even add some props, such as a stunning table display, if you think it will add to the story.
  2. Tie it in. Give the producer a compelling reason to run the story now. For example, your pitch has a strong tie-in to a Westchester calendar event. For example, Ruby Media Group, a leading public relations and social media agency in Westchester, NY and the New York metropolitan area pitched and secured a story on The Cooking Realtors’ Tomato Sauce. It was the featured package on News 12 Westchester on Saturday at 5 pm. The larger trend was that this was a behind-the-scenes peek into one Westchester resident’s annual tradition that hundreds of Westchester residents participate in all weekend. By mentioning the fact that hundreds of county residents also do this, the appeal of the segment suddenly became a lot larger.
  3. Walk the producers through the process. After you’ve secured a segment, walk the producers through it. For example, we stirred the tomatoes and let the producer taste the sauce. We also had b-roll opportunities available to show the entire process from beginning to end to visually walk the viewer through it.
  4. Provide sources. Producers like when you have additional sources available. If you are hosting an event, have other attendees or sources available to talk to the press.
  5. Don’t forget the 5 Ws. This goes without saying, but if you want Westchester media to show up, be sure to provide them all of the relevant details in one condensed email: who, what, where, when and why. Also, provide correct spellings up front for all town names, resident IDs and interview names. The address of the location shoot and a phone number of a point of contact are also critical.
  6. Graphics. Be sure to capture tons of graphics before, during, and after the event. Many of these graphics can be used to promote the segment on social media (a must!) and to include in a post-event release for extended coverage. If you want to re-pitch the same segment when the event takes place next year, it is good to have accompanied graphics to help show what the finished product will look like. Get super creative with your graphics by combining screenshots of the press coverage with photos of the displays you created. We recommend using some of our favorite apps to create these pieces: PIP Camera, Photo Mirror, FotoFus, InstaMag.

Most importantly, get to know your local reporters and what beat they cover. By building a relationship, you will score more media hits because the journalists will remember who you are and include you in their next article or segment.

Like this post and follow me to read more posts like this one.

For more information, visit www.rubymediagroup.com or www.krisruby.com and follow me on Twitter: @sparklingruby and @rubymediagroup 

©2016 Ruby Media Group, Inc. All Rights Reserved.


How to Stay Relevant to the Media

westchester PR firm ruby media group

In order for your business to succeed, you need steady media exposure. To do this, it’s important to stay relevant. Stay in touch with what is currently going on in the media and utilize that to create new, timely angles and ideas to pitch to journalists and producers. It’s best to review and update your media campaign to make sure it is not outdated. This audit will help to secure more placements in the media and, ultimately, achieve your goal of increasing business exposure.

Identify Target Media Outlets 

What magazines and newspapers do you want to write about your business? Do you want to see your business featured in Forbes or Wired magazine or is your local newspaper the best place to reach your audience? Do you dream of being on The View or hope that, one day, your restaurant will be profiled on The Food Network? Before you can audit your campaign, you need to decide who your target media outlets are and, then, how to best stay relevant and get their attention.

Target Audience

You daydream of being on the cover of Widget magazine, but is that the best publication to reach your target audience? Does it establish you as a leader in your industry? To determine this, you first need to know who your target audience is. For example, your ideal customer is male 20-somethings, so ideally you want to be featured in a magazine such as Men’s Health, but if you are trying to reach a more upscale gentleman, your target audience would be more along the lines of Esquire magazine.

Now that you know your customer and your target media, it’s time to see what you can do to stay relevant in the media’s eyes.

1.    What are you doing right now and what has it accomplished? Has your business been featured before? If so, why was the media interested? What success have you already had? In publicity, history can repeat itself, because if a publication was interested in your business once, chances are that with a more current angle, they may be interested in featuring you again.

2.    Are you establishing yourself as a thought leader? Do you have a blog and are you consistently providing content for your customers? Journalists and producers often scroll blogs for ideas, so reaching out with valuable, educated content can draw attention to the media.

3.    Have you met the media? Do you know the local business editor? Have you been in contact with the local news producers? Do local bloggers know about your business? If possible, arrange a media event at your site to meet the media. For example, a restaurant can open the doors for a media dinner to promote the launch of a new head chef. A winery can offer media wine tasting days, while a country club can offer the media passes to try out the new golf course and learn about what’s new at the club.

4.    Propose relevant sponsorship/advertising opportunities. In today’s publishing world, sponsors are important. Once you commit to a sponsorship, your company could receive perks including advertorials and article placements. Yes, you’re paying for a feature, but it does open doors.

5.    Don’t dismiss blog power. Not only can your blog attract your customers, but other bloggers can draw attention to your business too. For example, if you are a fashion business, reach out to fashion bloggers to talk about your new product or clothing line. If you’re the author of a YA book, there are a wide variety of YA book bloggers with tens of thousands of followers. Approach them in a respectable, professional manner and pitch to them the same way you would pitch to the editor of O or Esquire magazine. Again, however, make sure your target audience matches the blog.

6.    Hold monthly topic meetings. Every month, evaluate where your market is and what topic you need to write about to get attention. For example, if you are a lawyer and are pitching an article idea to a journalist about the legal ramifications of deflategate on the NFL, it’s best to either tie it into the Super Bowl’s anniversary or when another similar incident happens. Any other time and the pitch just isn’t relevant.

7.    Spread the word. Once you get a placement, make sure you spread the word about it so that other publications, bloggers and producers can hear about you. If your subject is timely, make sure to stop posting about it when it looks like it might be out of date.

Finally, keep at it. To stay relevant, you have to stay on top of media trends as well as trends in your business and your competitor’s business. By doing so, you’ll be able to spot the right time to pitch the media about a timely topic, and you just might score the most successful placement possible.

Like this post and follow me to read more posts like this one.

For more information, visit www.rubymediagroup.com or www.krisruby.com and follow me on Twitter: @sparklingruby and @rubymediagroup 

©2016 Ruby Media Group, Inc. All Rights Reserved.


How to Maximize Press Hits on Social Media

westchester pr social media agency rmg

 

Congratulations, you were interviewed in Oprah’s Magazine “O” or your business was featured on the Yahoo homepage and the article has now gone viral. You’ve secured a huge press hit, but instead of just popping the bubbly and celebrating with your closest friends, get on your social media networks and maximize the buzz! In addition to tweeting out the news, you should follow RMG’s top tips to make sure that you lengthen your moment in the media sun.

Share, share that’s fair: It’s okay to let your customers and your followers know about the hit. Share the press link on your company’s social media networks and with clients that may benefit from the content shared in the article. If you have a email newsletter, be sure to include. However, put more than just the link. Instead, you should also give your followers something they can use from the article. For example, you should tweet “Here is the best tip that John Smith gave to Oprah to make your holidays happy,” not “I was quoted in Oprah!” unless, of course, you’re sending a direct tweet to your mother.

Say thank you: Include both the writer and the outlet’s handles in a tweet and thank them for the coverage. For example, tweet “Thanks @writer and @magazine for the great coverage on my business today @linktoarticle” and post something similar on your Facebook page.

Clip it and add it: Whether it’s one quote or an entire article, you should keep a running tally of what press coverage you have gotten. Clip the article, add it to the list and move it to the top. You should also post the clip on your company’s website. If you do not already have a press section on your website, add one. This builds a platform for you in the media that can lead to additional opportunities. Journalists and producers like to use experts who are trustworthy and have experience in the media. This proves that you are reliable and can provide great quotes.

Quote it: Speaking of quotes, be sure to pull out the best quotes written about your company and include them in your media kit. “O” magazine calls ABC company the ‘best new thing since sliced bread.’ That should be prominently displayed on your website and in your media kit.

Leverage it: Now when you send out press releases on your business, be sure to include “Ann Smith has been interviewed in “O” magazine at the top of the release. Sure, being interviewed in your hometown newspaper or your college alumni magazine means something to you, but when it comes to impressions, a national press hit will make a huge one.

Display it: Imagine walking into your office every day and seeing the “O” article up on the wall. Call it an inspiration, but you will be sure to break into a smile and keep working harder every time you see it. There are companies that turn articles into plaques that you can prominently display on your wall. Also be sure to send the article to other outlets that may want to do a follow-up story.

Move on: Most importantly, as time goes on, you will be judged by the last press hit you scored, so if the press hit in Oprah magazine was five years ago, what have you done since then? If that’s the only press hit you’re using to promote yourself, it will eventually look outdated.

Always be looking for new ways of attracting media attention. Your job here is never done.

Like this post and follow me to read more posts like this one.

For more information, follow me on Twitter: @sparklingruby 

©2016 Ruby Media Group, Inc. All Rights Reserved.


Six Steps To Get Booked On National Television

kris ruby fox news

Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked on TV. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success:

  1. Brand yourself in a specific category. Producers are looking for subject matter experts to comment on breaking news stories, recent studies or trends. They want to work with specific experts as sources who can speak to highly technical content in a specific vertical. Brand yourself as the go-to expert in a niche category.
  2. Stay on top of industry news. Set up Google Alerts on the top keywords associated with your industry. Read the news daily to stay on top of industry trends.
  3. Personalize the news with your unique view. After you have identified a breaking news story you could comment on, write out your hit points on the topic. What is your unique opinion or slant as a subject matter expert on the story? What are the top three points you would want to get across on air if you had the chance to share your view on the story?
  4. Create a custom media list. Identify the producers who are covering your beat. Once you have identified them through Cision, Vocus or even Twitter, create a customized media list in Excel with their contact information. Only target producers who actually cover the type of news you want to speak about.
  5. Watch the shows you pitch. Do your research before pitching. You can be more effective getting booked on TV by watching the shows you pitch by looking for trends and the types of guests that are booked.
  6. Repeat the cycle. Continue to repeat the process as new stories come out in your field. Be persistent. Sometimes, your hit points could be great for a segment but the producer wants to go in a different direction. Other times the producer may love your points but already has someone else booked. If you want to make a name for yourself in the news, you have to be part of the news cycle.

As long as you continue to craft targeted, timely pitches to the right people — and stay on top of the news cycle — you too can start building your brand with TV appearances.

* This article originally appeared in FORBES

©2016 Ruby Media Group, Inc. All Rights Reserved.