Join me on CBS Radio WCCO at 8:32 PM as we discuss how social media has impacted your business life
Here is a list of my upcoming speaking engagements in the fall including leading the social media workshop for the American Bar Assocation (ABA) in Portland, Oregon, covering the World Business Forum in Radio City & much more!
AOL Small Business: Twitter Freelancers: Can You Really Get Paid To Tweet?
Read the full article here
“Facebook, Twitter and LinkedIn have become cheap, effective ways to advertise and build personal connections with customers — and for many businesses, tweeting and blogging are no longer optional tools for generating buzz. As such, the rising importance of social networking as part of anymarketing plan has brought about a new demand for online-savvy freelancers who know how to effectively write and distribute business communiques at a rapid pace.
Because of its speed and simplicity, Twitter — the popular microblogging service started by Jack Dorsey, Evan Williams and Biz Stone in 2006 — has become a preferred option for many companies. While some hire social-media gurus in-house, others are enlisting the help of a growing corps of freelancers who have taken advantage of an emerging market for independent “tweeters” and have built lucrative businesses on the art of the 140 character burst.
Ruby notes that the market for freelance social media experts is so strong because Web 2.0’s cheap, highly personalized marketing techniques have made traditional marketing plans obsolete. “Social media has evolved into a cost-effective strategy in reaching out to targeted audiences and beyond. The key to social media is to identify your target audience beforehand and engage them in an industry-based dialogue.” Ruby’s goal is to work with companies to get audience attention through tweeting and other strategies and interact with their customers. She also provides advice for company leaders about how to rethink their marketing plans and embrace the power Twitter and other social networking sites have to build brands.
So what advice would Jaehnig and Ruby offer other prospective freelance tweeters and social media experts? Ruby feels ethics are critical to anyone who wants to ghostwrite for a company: “If a company hires me and does not provide me with an internal contact to tweet with and receive corporate information from on a daily basis, I will most likely turn down the business, as I don’t want to misrepresent the company,” she says. “But I realize that a consultant can only know so much about what is going on inside a company without being there on a daily basis. I think this is one of the biggest problems that will arise with companies outsourcing tweeting if they are not careful. There need to be strict guidelines in place for this, because we are essentially representing their brand online.”
I am so honored to be chosen as one of the youngest ever to win the Business Council of Westchester “40 Under 40” Rising Star Award! Congratulations to my fellow award winners! I look forward to celebrating with you at the reception on June 10th held at Mastercard International. Here is a list of the entire “40 Under 40” Business Council of Westchester class for 2010:
York International Agency, LLCClark Briffel
Reckson – a division of SL Green
Samuel Etre. Esq.
Sheryl Frishman, Esq.
Willem Gravett, Esq.
Erin Guven, Esq.
Michael Hekle, Esq.
Pure Physique LLCMatthew Lisk
Cushman & Wakefield
David Rubin, MD
Krishn Sharma, MD
John Tomlin, Esq.
Winners will be featured in Westchester County Business Journal. Ceremony Presented by:
About “40 Under 40”
Modeled after the national business recognition program “Forty under Forty,” Rising Stars – Westchester’s 40 under 40 pays tribute to individuals in Westchester who are making their mark in their chosen profession at a young age. This innovative program is specifically designed to acknowledge individuals under the age of 40 who surpass expectations, raise the bar and set new standards for success. For more information, please visit The Business Council of Westchester’s site
Forty young men and women who exemplify leadership, foresight and a vision for the future of Westchester County have been honored each year since 2004.
I am also looking forward to attending the upcoming Business Council of Westchester event held by my fellow Rising Stars alumni:
Become a Source: How to Tell Your Story and End up in a Reporter’s Rolodex
Presented by the Rising Stars Alumni
Interface with media experts representing local news sources and major networks. Learn how to become an industry expert the media can rely on. Come away knowing how to craft your story, give the perfect sound bite and cultivate mutually-beneficial media relationships.
Hear from top media experts:
Tim Fleischer – News Reporter, WABC-TV Eyewitness News
Errol Louis – Columnist, New York Daily News & Commentator, CNN
Scott Rapoport – Freelance Correspondent, WCBS-TV
Tara Rosenblum – Anchor Reporter, News 12 Westchester
Caryn McBride-Executive Editor, Westchester County Business Journal
Mary DeSilva – Midday Personality and Program Director, WFAS AM/FM
Robert Schork – Senior Editor, Westchester Magazine &
Executive Editor, 914Inc.
Learn the practical application of these techniques from Rising Stars Alumni business owners who have successfully applied them to their own businesses.
Event attendees will have the opportunity to submit a “My Expertise” contact sheet to each of the media panelists.
Tuesday, May 11, 2010
6:00 to 7:00 pm – Cocktail Reception
7:00 to 8:30 pm – Program
Westchester Marriott Hotel
670 White Plains Road, Tarrytown, NY
SOCIAL MEDIA MARKETING WORKSHOP: PART 2
Are you overwhelmed by social media but know you need to be part of the revolution? Are you still confused what a “tweet” is? Do you keep ignoring invitations to connect on LinkedIN because you are not sure how to use it?
Event Date: Thursday, February 18th, 2010 at 6:00pm
Would you like to use social media?
At our first social media event in Westchester, NY, we gave you an overview of the main social networks. In the follow up to the social media seminar, President and Founder of Ruby Media Group, Kris Ruby, will give you an interactive workshop and take you live into the main social networks including LinkedIN, Twitter and Facebook.
At this workshop, you will learn how to leverage social media sites for personal as well as corporate branding. Kristen will go through live examples of LinkedIN profiles that are successful for lead generation and branding. She will pick a live audience member and critique their profile as well as provide helpful branding and PR suggestions to “socialize” their profile for web 2.0
Learn how your company can leverage these new marketing distribution channels to optimize content. At this event, there will also be a Q& A session with Kristen where you can ask her any question on social media marketing. Join us for Part 2 of our social media workshop and learn how to take advantage of this social phenomenon!
Kristen Ruby, President and Founder, RubyMediaGroup
Bio: Kristen Ruby is the President and Founder of Ruby Media Group, a social media marketing & Public Relations agency. Kristen “socializes” businesses for web 2.0 and helps companies adapt traditional marketing into social media platforms. Kristen specializes in social media optimization, personal & corporate branding in real time and optimized PR. By utilizing various social media platforms including Facebook, Twitter and LinkedIN, Kristen creates online visibility for her clients and increases overall branding awareness by enhancing their brand image in web 2.0 communities. Kristen is at the epicenter of the social media marketing world and frequently speaks to businesses and associations on new media and viral marketing. She also presents social media marketing workshops for CEO groups to empower business owners to utilize social tools for their networks. Kristen graduated from Boston University’s College of Communication with a major in Public Relations and a minor in Sociology. Kristen is also the Director of the” Girls In Tech” social media mentorship program to encourage girls to enter the field of social media marketing. She has partnered up with some of Westchester’s most reputable PR and marketing agencies as their New Media Specialist on social media campaigns including Giles Communications and DataKey Consulting.
About Ruby Media Group:
Thursday, February 18th, 2009
6:00 – 6:30 PM: Registration. Refreshments and Light Fare included.
6:30 (SHARP) – 7:45 PM – Social Media Workshop Led by Kristen Ruby, Ruby Media Group
7:45-8:15 PM: – Networking
Greenwich Library – 2nd Floor Meeting Room
101 West Putnam Avenue, Greenwich, CT 06830
Tel: 203 622.7900
CBSAC/NY and CU/Fairfield Members: $20 thru Feb. 10th, $25 after Feb 10th.
Non-members: $25 for on-line registry or at the door.
On-Line Registration Cut-Off is Feb.14th, but you may register on-site.
We can accommodate a maximum of 45 registrants, so please contact Susan LaFleur directly at 914 774.1199 after Feb 14th if you plan on paying at the door so that she can confirm availability and pencil you in!
To purchase tickets click here Puchase!!
To become a member of CBSACNY click here
From the New England Thruway (I-95): Take exit 3 (Arch Street). At end of ramp, turn north, away from Long Island Sound. After traffic light past the RR bridge, take Soundview Drive uphill to Fieldpoint Road. Take right onto Field Point Road. Stay in the left lane, curving left after you pass the Town Hall. The road will intersect with the Post Road (Rte. 1). The Library will be directly across the street, on the right.
From the Merritt Parkway: Take the Lake Avenue exit (Exit 29), and follow signs to central Greenwich. Go 4.5 miles to the Lake Avenue Circle. At the Circle, take Dearfield Drive (directly across the circle as you enter it) The Library entrance is on the left as you approach the traffic light at Rte. 1.
Event Organizers: This event has been organized by the Ct/ Westchester Committee of CBSAC/NY.