Ruby Media Group Featured in Mashable, The Huffington Post & YAHOO!

Tap Social Media For Personal Branding–What’s The Best Way to Increase the Size of Your Network? YEC- The Huffington Post

Young entrepreneur council: Best way to increase you network


The best way to increase the size of your network is to create and enhance your personal brand in digital communities. Personal branding is critical for gaining brand equity in social media outlets such as Facebook, Twitter and LinkedIN. Increase your network by sharing relevant content and always striving to add value to the conversation. People will naturally be intrigued and want to follow you.
–Kris Ruby (@sparklingruby), founder of Ruby Media Group

Kris Ruby on Mashable

MASHABLE- 8  Ways Entrepreneurs Can Get More Out of Twitter

Engage With Your Followers


KrisAfter running Ruby Media Group, a social media and personal branding agency for over a year now, my best tip for using Twitter to market to customers and fans is to not market! This sounds contrary to everything traditional marketers know, but the best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives.

– Kris Ruby

Company URLRuby Media Group

Twitter@sparklingruby

Kris Ruby on Yahoo! news




RMG on The wall Street Journal – Creating a brand

Wall Street Journal Feature- Creating a Brand for a New Business- here are Kris Ruby, President & Founder of Ruby Media Group’s answers for how to effectively tap into social media to build a brand

“I’m a freelancer looking to build a company around my services. What tips can you offer for creating a solid brand?”

Create a new brand

Kris RubyCreating a brand for new business

You can create a brand for your business by effectively executing a comprehensive social-media marketing strategy that includes utilizing Facebook, Twitter, LinkedIn and blogging. Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0. Recommendations from bloggers and influencers in your industry are also critical to securing your “brand equity” online.

The best way to begin building your brand is to communicate and engage with followers, rather than by trying to market to them. Build “social engagement” into your company’s social-media strategy, as opposed to promotional tweets and Facebook posts, which can hurt your brand equity in the long run.

Here are my top tips for building brand equity in social-media sites for every business owner:

  • Set up Google alerts for your company.
  • Create a Facebook fan page, Twitter page and LinkedIn profile page for your company.
  • Secure a minimum of five recommendations on your LinkedIn profile.
  • Build geographically targeted lists on Twitter that other community members will want to follow.
  • Optimize all blog content for search-engine optimization visibility.
  • Guest blog for brand diversification.
  • Join relevant industry-related groups in key social-media platforms.
  • Lead a webinar on a newsworthy topic in your industry to distinguish yourself as an opinion leader.
  • Publicize your availability by creating press releases for speaking engagements.
  • Become a columnist to earn “Internet” brand equity. You’ll also gain inbound traffic to your company’s site if you write compelling content.
  • Respond to queries posted on Helpareporterout.com (HARO) and Profnet.com for quick PR hits.

ABC Good Morning CT- Social Media During the Holiday Season- What Not to Post

New Haven, Conn (WTNH) – Social Media expert Kris Ruby discusses holiday dating on GMC Weekend.

Kris recommends being nice instead of naughty when it comes to social media.

Being nice means posting photos of skating at Rockefeller Center or running a charity Toy Drive for the children.

Being naughty includes posting photos from a workplace holiday party, photos of you kissing someone under the mistletoe, or you posting how much of a scrooge your boss is for not giving you the holiday bonus you wanted.

Naughty (Here is what you should not post on Facebook)- short term and long term benefits/ consequences
Do Not Post:
1-Company party photos (Don’t look glassy eyed) or be the girl with too much makeup, short skirts/dresses or appear flirting with a co-worker (this could get you in trouble)
(You don’t want to be the head of the rumor mill or water cooler conversation due to Facebook capturing from the office party)
What you wear at the office party is not what you wear at a business council event (in photos)
2- Photos of you kissing someone under the mistletoe
This may seem like a good idea in the short term, but will have negative consequences long term if he is a “holiday fling” Remember, what you post on Facebook stays there forever
(What you post on Facebook stays on Facebook)
3-What a scrooge your boss is for not giving you the holiday bonus you wanted (you may think this is funny to impress a guy you are seeing, but trust me it will get back to your boss or a co-worker eventually)

For Immediate Release: 85 Broads Forms a Joint Venture with Ruby Media Group

Ruby Media Group is proud to announce our partnership with 85 Broads!

NEW SERVICES:

85 Broads forms a JV with Ruby Media Group!

Fact: Women in our network are launching exciting new businesses every day.  To survive and thrive, they need to move at the speed of light to capture market share, brand buzz, and investor capital.

Founded by 85 Broads member Kris Ruby, RMG develops and integrates social media strategies for clients who want to generate greater top-line revenue growth.

Email topspin@85broads.com or kruby@rubymediagroup.com if you’re interested in learning more about our joint venture and how your biz or non-profit org can benefit from RMG’s services.

http://static.85broads.com/broadcasts/December_Newsletter.html



RMG: Upcoming Speaking Engagements

Here is a list of my upcoming speaking engagements in the fall including leading the social media workshop for the American Bar Assocation (ABA) in Portland, Oregon, covering the World Business Forum in Radio City & much more!