Ruby Media CEO was recently on Fox & Friends discussing the top social media story of the week: Internet Outrage. This trend seems to be sweeping the nation (and the net!). What leads people to engage in Internet Outrage?
People are going on the Internet to express their rage because it easier then expressing it in real life and they can hide behind a veil of anonymity. It is creating a toxic stream for people to follow and it often leads to friends/family/coworkers un-following you.
Social Media is still new and people are still figuring out how to use it. In a way, there are two things going on here when rage is at play. One is the violation of social media etiquette (ie. how could someone post something I vehemently disagree with?) and the other is the actual subject matter at hand.
My advice: if you wouldn’t bring it up at a dinner party or in front of a client, don’t post it on social media. I can’t imagine showing employees a photo of killing an animal (let alone boasting about it) so why would someone put that online? If you do in fact have weird hobbies that are likely to cause controversy, keep them to yourself- no need to publish them unless you are looking for a backlash.
People also need to think before they post (not only the people posting the controversial content, but the people posting responses to the content).
What is often more disturbing then the original content posted is people’s reaction to it.
Social Media Anger Management could go a long way!
What is Not OK to post in a moment of social media rage
- Death threat tweets
- Saying you want to pay 100k for nude photos of a 19 year old girl to prove what “scum” she is is even scummier then the original post.
- Posting ill will towards children
- Saying you want to stone someone to death
Social Media leads to a “mob mentality”
The veil of anonymity in the web allows for abuse and cyber bullying. However, subsequent anger should NOT descend into bullying and a mob mentality. At what point should social media networks step in and remove hateful content? Whose responsibility is this really? Would love to hear your thoughts!
Social Media Expert & Ruby Media CEO Kris Ruby appeared live on Fox & Friends to discuss the hottest new apps and social media stories this week.
WHAT’S APP-ENING? KNOZEN
Anonymous apps are all the rage.. Lulu for men.. Yelp for Restaurants.. and now Knozen to rate your coworkers. But would you really rate your coworkers on this new app?
Benefits- Crowdsourced personality profile. Perhaps this will encourage people to increase performance AFTER they get the job.. not only before. The app can be used to let co workers know their positive personality traits and what makes them unique which could potentially be good for bonding, forming relationships and camaraderie in the office.
Another potential benefit? Instant gratification and feedback. Millenials always want to know what others think of them and how well they are doing. Now they will be able to instantly gauge their “likability factor” through an anonymous app.
The biggest negative? This app has the potential to be an HR nightmare. I can just see all the defamation lawsuits start pouring in..
LULU Map of America
Lulu’s Map of America characterizes the unique qualities of men across different cities throughout the country. From a PR perspective, this is a great example of a solid PR strategy leveraging unique content and data to generate buzz. To do the same, put your unique data to use and create an infographic around it!
Ruby Media CEO will be LIVE on Fox & Friends discussing the top stories in the nation. Be sure to tune in!
Ruby Media CEO Kris Ruby will be LIVE on Fox & Friends this Sunday morning discussing the top apps, tech trends and social media stories of the week. Be sure to tune in!
Social Media Expert Kris Ruby was on Fox & Friends discussing the hottest stories in the nation.
Top Stories in the Nation- Ruby Weighs in!
Miss Delaware- Media Strategy Miss? There is a difference between a short term vs. long term media strategy. If you check social media, most people will side with Miss Delaware after her media appearance today. However, it will fizzle out quickly because she didn’t take advantage of the opportunity to tie this into a larger issue that many Americans face besides her- ageism. As a PR consultant, I would have told her to be cheery (not cry), to not complain and to keep her composure. She had an opportunity for America take her side on this (for the long term) if she shared her story and tied it into a larger issue of age discrimination. Don’t complain – the larger story here is ageism – raise awareness about that, not about losing your crown.
Friend Zone Do I think the friend zone exists? Absolutely! However, we are seeing a resurgence back to traditional methods of dating- and why not start with a friend you actually know vs. someone you have never met on an online dating app? We have seen countless movies about friends falling in love including:
- When Harry Met Sally
- No Strings Attached
- Friends with Benefits
Instead of looking at the friend zone as a bad place, view it as an opportunity to date someone who you already know really well!
Smartphone Dinner Etiquette DYK Nomophobia (fear of being without your smartphone) affects 40% of the population? The best way to leverage social media is to BE social, so you have content to post after your social activities on social media. The problem today is that everyone is actually being anti social with obsessive social media checking at the dinner table. Rather then being present and engaging with the people around them, they are using social media to replace their real life social interactions. My advice? If you want to succeed in your social life, put away your phone or you will irritate people so much that they won’t even want to take a photo with you after dinner to post on your social media! Focus on being present with those around you and forming real relationships.
RMG CEO Kris Ruby discussing the new law giving French IT workers the right to ignore work emails after 6 pm.
Watch the full segment here
You can now track your friends and family everywhere through numerous location tracking apps. Social Media Expert Kris Ruby, CEO of Ruby Media Group, discusses some of the top spying apps in the market today on FOX Business The Willis Report. Read More
Learn How to Leverage Social Media in the Financial Sector from Westchester Social Media Expert Kris Ruby
Still unsure of the latest compliance regulations for social media in the financial industry? Join Kristen Ruby, President and Founder of Westchester Social Media & PR Agency Ruby Media Group, to learn how your firm can leverage social media channels to build a personal brand while navigating through the corporate maze of strict compliance regulations. Ruby will speak on leveraging social media in the financial sector at the March 11th Financial Planning Association-Greater Hudson Valley Chapter Dinner meeting from 8:00 am-10 am at Sam’s of Gedney Way in White Plains on March 11, 2014.
During the program, Kristen will share her top tips on leveraging social media for corporate branding and will go through live case studies for successful lead generation utilizing new media. Ruby will also discuss:
- Strengthening Your Online Marketing Presence
- Integrating Public Relations in your campaign plan
- How to brand Your Business for growth
- How to use social media to build brand equity
- Establishing Circles of Influence on LinkedIN
The presentation will be followed by a Q& A session where she will answer live questions from the audience. Ruby is a frequent on air commentator on FOX, Good Morning America and countless other outlets. Join Kristen Ruby and the Financial Planning Association-Greater Hudson Valley Chapter to learn how to maximize your marketing to build your business from one of the top industry experts.
About Kristen Ruby and Ruby Media Group
Ruby Media Group (RMG) is a full service Public Relations and Social Media Agency in Westchester and Fairfield County. RMG specializes in creating award winning integrated public relations and social media campaigns. For more information on how Ruby Media Group can help your Westchester County business leverage social media, please visit www.rubymediagroup.com
About The Financial Planning Association
The Financial Planning Association® (FPA®) is the largest membership organization for CFP® professionals in the U.S. and also includes those who support the financial planning process.
Working in alliance with academic leaders, legislative and regulatory bodies, financial services firms and consumer interest organizations, FPA helps connect all in our membership through a variety of unique and compelling ways.
To register, click here
RMG CEO Kris Ruby of NY Social Media Agency Ruby Media Group shares social media recruiting tips in CRAINS NY Business.
Firms turn to Twitter, Snapchat, Instagram and Tumblr to save on recruiting costs.
Read the full article by Eilene Zimmerman here
Looking to hire social media savvy talent? Incorporate hashtags and relevant social media apps to hire!
Here are our top tips for using Instagram and Twitter to hire:
- Post your latest recruiting ad on Instagram with relevant hashtags
- Monitor hashtags relevant to your field (#socialmediajobs #PRjobs #socialmedia)
- Connect with the candidate on social media channels to put a face to the avatar