Photo credit: Lauren Kallen When it comes to maximizing your publicity efforts, scoring a national media hit is usually a major goal, but if you are a small business, you may only need hyper-local publicity placements. For example, you’re a Westchester County doctor or owner of a small coffee shop and only want to establish… Read more »
Read more »PR Tips: Insider Secrets for Securing Earned Media Coverage Making The News: How to Get Press Attention As a publicist for over 12 years, I know how to secure massive media coverage. Here are some of my top PR secrets and tips to scoring big earned media wins with journalists. How do I get national… Read more »
Read more »How to Respond to Negative Reviews Online Curious about how to respond to negative reviews online? Learn the right way to deal with negative business reviews and maintain your online reputation. What is online reputation management (ORM?) Online reputation management (ORM) is the process of monitoring, influencing, and controlling an individual or organization’s reputation on… Read more »
Read more »How To Market Your Press Coverage Amplify your PR and media exposure with these pro tips from a Publicist How do I maximize my press coverage & PR mentions? Score! You just landed a media placement on a national TV show. But now you may be wondering, how do I maximize publicity exposure from… Read more »
Read more »Hiring a PR Agency in 2024 Why Public Relations Is Important For Your Business In this article, we will cover the answers to the following questions: Why should I hire a PR firm? What should I look for when hiring a PR firm? What can a PR company do for me? The Ultimate Guide to… Read more »
Read more »If you have a massive blitz of publicity for your medical practice and do nothing with the press coverage, you are setting your money on fire. Half of publicity is getting the press mention. The other half, and more important half, is what you do with it to build your brand. How do you… Read more »
Read more »Former TV news producer gives insider tips on how to get booked on national TV Every day, cable TV producers book guest after guest to appear on TV. So, how do you become one of those people? How to Get On National TV Immediately: A blog about the secrets to TV booking success. Kris Ruby,… Read more »
Read more »SOCIAL MEDIA MARKETING FAQ With two-thirds of the Internet actively engaged on social media, it’s clear that prospects want great content to share with their professional networks. That content can be yours if you utilize the power of content marketing effectively. Your brand’s voice can be more powerful than ever before, and you have the… Read more »
Read more »Twitter Tips for Business Utilize Twitter lists to monitor competitors, media, and influencers How to Get More Followers on X Are you looking to grow your follower count on Twitter? Studies have shown that 72 percent of followers are more likely to buy services from a business they follow on Twitter. However, with only… Read more »
Read more »You have invested a great deal of your market budget and valuable time on social media, but you may not be getting the ROI you wanted. Of course you’ve read about other businesses who are thriving on Twitter, attracting customers from Pinterest and Instagram accounts and making money off of Facebook, but that is… Read more »
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