5 Misconceptions About Publicists & Public Relations

Common Misconceptions About Public Relations What does a PR firm do? A publicist is responsible for generating exposure for your company and brand. Publicists help define your corporate public persona by crafting story angles, pitching stories to the media, coordinating interviews with journalists, writing fact sheets and electronic press kits, keeping updated media lists, and… Read more »

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30 Tips to Boost Your Instagram Marketing

INSTAGRAM FOR BUSINESS TIPS  How do I promote my page on Instagram? Keep your followers entertained and engaged with educational and informative content.  Get people talking about your company with these Instagram marketing business tips. There are 1 billion active users on Instagram every month, and every day, 4.2 billion photos are liked. With Instagram, the… Read more »

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Instagram for Business: 5 Ways to Make Your Next Brand Activation More Instagrammable

When it comes to showcasing your business or medical practice, make sure you stand out from the clutter and create something that is Instagrammable. INSTAGRAM MARKETING IDEAS: B2B BRAND ACTIVATIONS Marketers are taking a cue from the success of pop-up experiences like The Museum of Ice Cream and Rosé Mansion.  The new trend? Creating Instagrammable… Read more »

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Social Media Marketing Job Search Tips

Using Social Media to Find a Job  Pro Tip: Social Media Marketing should enhance your resume, not detract from it!  In this article, social media marketing executive Kris Ruby shares actionable advice and immediate steps you can take to land your dream job on social media. People make decisions, choices, and snap judgments as a… Read more »

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5 Reasons Your Social Media Marketing Campaign Bombed

Didn’t get what you expected from your last Social Media Marketing campaign? Here’s why. Top B2B Social Media Mistakes to Avoid  Growing a personal brand on social media takes trial and error. Avoid these mistakes to optimize your business investment in social media marketing services. You have invested a great deal of your marketing budget… Read more »

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