Posts By: RubyAdmin

Digital Media Workshop Hosted by Westchester Social Media Agency

Budget season is here! Are you actively putting together your media budget for 2015? Have you properly allocated resources for a cross channel strategy that aligns with your overall business objectives? Do you have an efficient plan in place to measure the ROI of your monthly media spend?

If you are frustrated with seeing your competitors everywhere you look, and need more guidance on tweaking your media budget to obtain the greatest exposure, attend this powerful interactive Digital Media workshop where PR expert Kris Ruby will teach you the top 10 ways to create a proactive digital communications strategy for 2015.

During the workshop, Social Media Expert and CEO of Ruby Media Group, Kris Ruby, will discuss the ins and outs of PR and social media in today’s new media landscape, and how you can enhance your allocated resources to achieve maximum PR exposure. During this interactive Q & A, Attendees will also have the opportunity ask questions about how to incorporate digital media into their 2015 plans.

Be sure to get there early for coffee, tea and bagels. RSVP for this event on Facebook or call (914) 908-6770.

About Ruby Media Group
Ruby Media Group is a full service Public Relations and Social Media Agency serving Manhattan, Westchester County & Fairfield County. Ruby Media Group specializes in corporate PR for regional and national brands. For more information, please visit

Digital Media workshop with Kris ruby, president of Westchester County PR firm

Ruby Media Group Hosts Roundtable with Mercy College Marketing Association Students

BU Alumni Kris Ruby CEO of Ruby Media Group to speak on Politics and Social Media Debate hosted by BU Alumni Association

Politics and Social Media: It’s no longer optional…

Obama, Modi, and the NYPD – all have capitalized on the value that social media brings to the political world. From national to district races, from candidate elections to legislative votes, social media provides insights into the voice of the people, insights that sway the results of voters and popular opinion.

To register for  140 Characters or Less: Social Media and the Changing Political Landscape, click here

BU Alumni and RMG CEO Kris RUby on social media and politics

Tech Expert Kris Ruby on The Snappening Snapchat Leak

Following the notorious celebrity nude photo hacking scandal, another massive online leak of 90,000 photos and 9,000 videos have been stolen off the mobile app Snapchat.

There are numerous reports currently flying around on Twitter on whether this is just a “hoax.” Regardless, this is a larger societal issue in social media that needs to be addressed. We need to be having the conversation about digital privacy more openly with our teens. Here’s why:

recent study from Purdue University found that among 21 year olds, 80 percent had sent or received a sext and 46 percent had sent a nude selfie.

Childhood pornography territory: This is not a regular “celeb” photo hack scandal. We are talking about a massive leak of private photos shared between young adults and teenagers. Snapchat claims 50% of its users are between 13-17 years old. So, if you start sharing these photos, you are basically sharing child pornography.

Snappening Implications:  There are long-term implications here for teens who may have been victimized. Any time you take a photo using these apps it could end up in the wrong hands. But how are these young adults going to respond when their nude photos are posted around the Internet? They are not celebrities with high-powered attorneys and managers behind them. They are teenagers in high school who stand to lose everything. I worry about the real implication this will have on their digital reputation for the long run including suicide risk from cyberbullying.

Digital Privacy doesn’t exist: Even if the snappening is a hoax, the notion of digital privacy is the real hoax. It doesn’t exist! What you think its private isn’t, and if you don’t want your reputation tarnished for the long run, re-think what you are sending. And, think about how your parents will react when they see these photos online!

snapchat snappening leak

Westchester PR Firm, Ruby Media Group to Host Mercy College Students

Recently, I was awarded the Business Leadership Award of the Year from Mercy College. During the ceremony, I had the pleasure of meeting some of the current marketing students in the Mercy College Marketing program. At Ruby Media Group, we love giving back and sharing insight with the future marketers and publicists! We are thrilled to host an intimate Q & A and agency Meet and Greet with 15 top students from Mercy College Marketing Association on October 8, 2014 at our office in Manhattan. During the interactive session, we will discuss:

  • How I started Ruby Media Group
  • What it is really like to work at a Westchester PR firm
  • Critical communication skills you need to develop to get ahead in the PR industry
  • Top Social Media Campaign Lessons learned
  • New trends in social media and what to look out for in 2015 with multi channel strategies

About Ruby Media Group Ruby Media Group is a full service Public Relations and Social Media Firm serving Westchester & Fairfield County.  Ruby Media Group specializes in lifestyle and luxury PR for regional and national brands. RMG has offices in Westchester, Greenwich and Manhattan. For more information, please visit

westchester pr firm host Meet and greet

Photo Courtesy of Mercy College Marketing Association 

Insider Secrets to Crafting the Perfect Pitch

Today we listened to former CBS News Executive Producer Batt Humphrey’s Webinar on Media relations. His focus was on how to create pitches that earn broadcast coverage. Humphrey’s is a former CBS News executive with 20 years experience in network television.  Humphrey’s tips were so spot on that we felt compelled to share them with you! He discussed his experience as the Executive Producer of a network morning show, how media focus can shift at the drop of a hat, and how to craft your story to get traction in your target media outlet. If you want to learn how to make the media want to cover your story, think like a producer and read some of our top takeaway tips below.

What is a Producers job?

To find the best story. The best stories make the best media segments. Once you understand how producers think, you will be better equipped to craft the right pitch to tell your story.

Life’s a Pitch

Crafting the best pitch

  • Before sending a pitch, think of yourself standing in front of all of the producers during their morning meeting. Can you honestly see someone going to bat for your story idea and pushing it forward in the morning editorial meeting? If not, then don’t send it.
  • You are essentially selling content. If your content is not good, the network risks losing viewers. They are only going to push forward interesting content that will increase viewership.
  • Stop pitching broadcast the way you pitch traditional editorial outlets. A producer isn’t interested in the standard release or pitch. They want to know what the story is, who the talent is, and what your unique take is. If you don’t have any takeaways for the audience, the story will get canned.

Evolving you story

You need clarity, conciseness and connection.

  • Clarity – Good stories are simple at their core.
  • Concise –Think short sentences.
  • Connection – Think of your audience and your unique element.

 PR Pitching Tips for Broadcast

  • Follow the news cycle- look for connections to trending stories
  • Know the evergreen topics for slow days
  • Use your own research- data rules
  • If it’s a breaking news day, find any tie in that is truly authentic

What content has the best chance of being placed?

  • 39% said exclusive research. Original research is always preferred by reporters.
  • 27% said Breaking news.
  • 15% said emotional stories. There is no downside to sharing a heart-warming story if you can work it into a pitch.

Key Takeaways

Your story must bring value to the audience. Be able to answer the following questions before pitching a producer:

  • What does the audience gain from the story?
  • How will it improve their business or life?
  • Does the story wow with technology or industry knowledge?
  • Is there a personal lesson to learn?

Even if you have crafted the perfect pitch, be aware of news cycles and keep away if there are tragic events. This goes without saying, but do not send releases if there is a tragic news story and don’t try to capitalize on a tragedy. If you genuinely want to establish a relationship with a producer, think like the producer and wait for a story you think you can land with a high value target. If you jump the gun, you run the chance of being blacklisted.

pitching broadcast tips for Media relations






Ruby’s Roundup: Top Photo Editing Apps to Enhance your Selfies 

Recently photo editing experts have pointed out some inconsistencies in Beyonce’s Instagram photos that may indicate she had them photoshopped to make her thighs looks thinner.  However, Beyonce is not the first celebrity to be accused of photoshopping personal social media posts. The Kardashians, Miranda Kerr and Britney Spears have also posted questionable photos on social media.  Because of the instant gratification component of Instagram, people think you are automatically uploading an unretouched photo to Instagram. But now with a plethora of editing apps, anyone can retouch photos without having to be a pro at Photoshop.

Stars..they are just like us.. on Social Media?

But look at how easy it is to alter a photo with these apps! 


  • Facetune “just swipe for perfect skin” with their erase feature and remove wrinkles and lines instantly
  • Don’t like your teeth? Whiten them with the whitening feature
  • Easily remove blemishes
social media app facetune

Visage Lab

  • Easily apply “skin makeup and eye makeup” shine removal and take years off your face with the layering feature
visage social media

Selfie Photo Editor

  • Claims to transform your selfie from simple to #stunning
  • Smooth, bronze or whiten your skin
  • Change your eye color or plump your limps
  • Thin your face and cheeks- you can even use the shrink tool to shrink your nose

GoSexy- Face and body tune for selflies

  • Allows you to re shape your face and body. You can “plump your lips, lift your nose and change the shape of your body” with this app.
  • GoSlim- make yourself thinner
  • GoSexy- add curves
  • GoFit- Slimming effect on belly, waist, arm and legs
  • GoNose-lift your nose, NEW feature
gosexy app

How can you tell if photos have been edited?

With photo retouching apps so readily available, it is easy to tell which photos have been edited. Look to see if objects or lines that are supposed to be straight appear to be wavy or distorted. This most likely means that the photos were not professionally photoshopped, rather they were haphazardly altered using some less sophisticated app.  In the specific Beyonce incident, the staircase she is walking down appears to curve upwards. The reflection of the same staircase can be seen in another photo and it appears to be normal.  You can also look at the skin tone- if their skin looks completely “flawless” it was most likely retouched.

It’s a New World- Get Used to it

Retouched Instagram photos are becoming the new retouched Magazine and Advertising photos.  People expect print ads and magazines to be retouched, but NOT Instagram photos. They need to lower their expectations that everything they see on Instagram is authentic A lot of what you see on social media is photoshopped and filtered just like traditional media

What do you think about celebrities using apps to enhance their photos? Would you use any of these photo-editing apps to alter your selfies?

RMG CEO Kris Ruby to Emcee The March of Dimes Signature Chefs Auction at Westchester Country Club

westchester pr ruby media group


On Wednesday, September 17th at Westchester Country Club, top chefs will offer Westchester diners an opportunity to enjoy a great night out while raising funds, making friends and increasing awareness of the March of Dimes mission to improve the health of babies.

In addition to sampling signature dishes, guests will be able to bid on many unique auction items graciously donated by Westchester businesses.

“Yonkers Contracting Company, Inc. is thrilled to partner for a second year with the March of Dimes on the Signature Chefs Auction,” said Greg Petrillo, Event Chair, Vice President of Yonkers Contracting Company, Inc. “The goal of the March of Dimes is for every baby to be born healthy and does a myriad of things to ensure EVERY baby has the best chance possible to be born healthy and to thrive. Four million babies are born healthy, thanks in part to March of Dimes educational materials and programs, advocacy, and awareness campaigns”.

Emceeing the event this year are Kris Ruby, Ruby Media Group, CEO & FOX News on air commentator and Jeremy Schaap, Commentator, Reporter/Host/E:60 Correspondent.

“I am thrilled to Emcee this event for such a worthwhile cause,” said Ruby. “Ruby Media Group has had a long relationship with The March of Dimes and we look forward to helping aid in the cause of increasing awareness of the March of Dimes mission to improve the health of babies globally.”

Generous donations of sponsorships and priceless auction items have include: WFAN, Caesars Entertainment, a Private Wine Cellar including dinner and more.
Funds raised by Signature Chefs Auction support lifesaving research and educational programs right here in Westchester. The March of Dimes currently has $443,817 invested in local research and programs designed to help more women have full-term pregnancies and ultimately, more babies will be born healthy as a result

Premature birth is the most serious infant health problem in the United States today. It affects nearly half a million babies nationwide each year, including 28,124 in New York. Babies born too soon are more likely to die or have lifelong disabilities. The March of Dimes is committed to reversing this trend by funding research to find the causes of premature birth and developing strategies to prevent it. Guests will hear first-hand the impact the March of Dimes has had on the lives of the Kaiden family in Westchester.

The March of Dimes is the leading non profit organization for pregnancy and baby health.  With chapters nationwide, and its premier event, March for Babies, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. More than 4 million babies were born in theUnited States last year and March of Dimes helped each and every one with over 75 years of research, education, vaccines and breakthroughs. For the latest resources and information, visit or  Find us on Facebook and follow us on Twitter.

Social Media Expert Kris Ruby on the Celebrity Photo Hack

Recently, the digital privacy of celebrities was invaded in a massive photo hack.  Naked pictures of 100 female celebrities were secured and several have already been posted to the site 4Chan. The hacker claims to have more then 100 celebrities in total and has more photos pending release.


While cyber security experts are still looking into how this happened, many experts believe the hack occurred through Apples iCloud. The images were first published on 4Chan and then spread like wildfire on Twitter and other social media sites. The person who posted the images to 4Chan mentioned that they were hacked from iCloud. It may have also been done using the Find my iphone app. Tech bloggers claim a brute force service called iBrute may have been used to gain access to celebrities passwords including all of the photos stored in their iCloud accounts.


Consider whether you really want to store your private information in the cloud or on your personal hard drive. Have different passwords for accounts and do not include personal data such as birthdays or other easy to guess numbers For those with an iphone, turn on two-step verification. This makes it harder for hackers to gain access to your passwords. This would mean that the hacker would also need physical access to your phone and password to get in as a password is texted to your phone.


The Twitterverse is in a frenzy over these nude photos. Many are attacking Jennifer Lawrence saying she shouldn’t have taken the nude photos to begin with. A writer said, “Think twice before uploading those nude photos?” The main issue here is that people don’t truly understand how the cloud works and that they are uploading anything when they utilize the iCloud service. They believe that if they take the photos and store them on their personal phones or in the cloud, they are safe. This is simply not true. We need to educate people on the difference between storing a photo and uploading a photo on the cloud. People have a false sense of trust in the cloud. As I’ve said countless times before, “Enough with posting the racy photos.” I didn’t say- enough with TAKING the racy photos. But enough with posting them or keeping them in an unsafe place (such as on the cloud) where people have access to them. I have no issue with people taking these photos in the privacy of their own home and in an intimate moment with their partner. However, it’s no longer safe to do this on your phone. If you insist on taking racy photos, go back to the basics and take them with a Polaroid.  Instead of storing them in the cloud, store them in a shoebox!

polaroid-tumblr- celebrity photo hack kris ruby social media expert ruby media