Posts By: RubyAdmin

How You Can Use Social Media to Increase Valentine’s Day Sales

This Valentine’s Day, The National Retail Federation expects the average per person spending to top $142.31 this year, up 6.3% from expenditures in 2014.

So, how can you use social media to get a portion of the increased sales?  Here are some last minute tips for retailers to leverage social media this Valentine’s Day:

Tips

  1. Start a Valentine’s Day hashtag that will draw in your consumers for why they fell in love with your product.
  1. Create a special landing page on social media with an offer that is clearly trackable to see where sales are coming from.
  1. Boost special promo posts to reach a wider audience through Twitter or Facebook advertising. Without boosting a post, only 8% of your audience will see your post on Facebook.

Top 7 Marketing & PR Trends to Look Out For in 2015

It’s a new year, which means there is a whole new set of PR and marketing trends to look out for when planning your campaigns! Instead of sifting through all of the trends, we have done the work for you! Here are some of the top marketing & PR trends to consider as you lay out your 2015 PR plan:

1) Mobile is continuing to grow

As of 2014, 58% of Americans own a smartphone, which means 58% of the population has immediate access to the Internet right in the palm of their hands. To keep up with this trend, marketers must optimize their brands for mobile. Having your own and mobile friendly content is necessary to keep up with consumers needs.

2) Real Time Marketing is the optimal time to market effectively

Real time marketing is no longer just a good idea, but necessary for any successful communications plan. Due to the increased use and adoption of social media, responding in real time to customers will be a necessary function of B2C marketing.

3) Visual Content is the New King

Today’s social media-dominated society is seeing a steady increase in the popularity of visual content marketing. Studies have shown that 90% of the information the brain receives is visual, and our brains process visual content up to 60,000x faster than text. Posts containing, photos, videos, infographics and memes are easy to digest and make it even more enticing to “like” or “share” a post, which increases exposure.

4) Standard, text heavy press releases are going to become obsolete

Visual content in press releases is becoming more popular rather than text-dense press releases. Use visuals to cut through the expected press release mold and stand out.

5) Mom’s are a hot demographic to target

There are 82.5 million Moms in the U.S. who spend roughly $2.5 trillion annually. Do not underestimate the buying power of Mom’s! More women are becoming the financial managers of their household and using this information to make smart purchasing decisions. Think about how your brand can help a busy mother save time to appeal to this target demo.

6) Quality brand content beats out quantity

As always, quality supersedes quantity. You are better off having a handful of high quality content, than then releasing daily posts that will seem like white noise to your followers. spam to your followers.

7) The paid, earned and owned strategy is still relevant

With a well thought out strategy, paid media is still critical. Just because social media makes content more accessible, does not mean that the public has forgotten about traditional forms of media. Your overall PR plan should include an integrated communications plan for maximum exposure.

 


Catch Former 914INC. Wunderkind Kris Ruby On New Bravo Show

To read the full article by Amy Partridge in 914INC. Magazine, click here

“If you’re more likely to tune into CNBC during your off hours, there’s a local element to Friends to Lovers? that might pique your interest: Westchester native and previous 914INC Wunderkind Kris Ruby is one of the show’s stars. Plus, one of the upcoming episodes (the show airs Monday nights at 10 pm) features some familiar Westchester sights.  Ruby says she was so focused on building her PR firm (with good results; the 27-year-old is a leading on-air social media commentator) that she didn’t think much about a potential love match.  Shooting a show about her private life has been challenging for the “all-business” Ruby.  “It has definitely been good exposure for my business so more people on a national scale can see our social media and PR service offering. But doing the show was a tough decision for me to make… this was definitely outside of my comfort zone,” she explains. “Sharing anything about my personal life and exposing that side of my life felt like a huge risk.”

While at Westchester Magazine’s Burger and Beer Blast (Ruby Media Group was hired to increase social media buzz and engagement at the event), Ruby discovers some “digital compatibility” issues (yes, apparently, that is a thing) with Goldman.

She leaves us with this cliffhanger: “Will Alex support me at Burger Bash by posting selfies and using the hashtag we came up with? Or will he be anti-social-media at my event?”

914inc PR expert kris ruby914inc social media pr expert kris ruby

Digital Monogamy

Social media is a real challenge for anyone entering a new relationship (Business or personal!). Digital compatibility is a very real issue in today’s environment. For someone who is very plugged into social media, they can make quick judgments based on someone’s digital habits. For someone who could care less about social media, all of it seems foreign to them and irrelevant. How do you balance both when starting a new relationship in todays digitally connected world?

Digital Monogamy- Social media non-believers and social media gurus will have a hard time agreeing on this one. While a social media expert may want digital monogamy, the social media non-believer could care less.

If you are ready to cleanse your social media and be open to the possibility of a new relationship, be sure to clean up your social media and apply Ruby’s Digital Dating Karma Cleanse

Steps:

Un-friend ex’s on social media sites

Remove tagged photos of ex’s that may give the wrong impression to someone new in your life

Respect social media boundaries when tagging or posting about your date

Do not like others posts on Instagram that would be offensive to your significant other

Do not flirt through liking, following and cryptic tagging

Is it really that insecure to ask for digital monogamy? I say, absolutely not. In fact, it is a sign of security and respecting healthy boundaries- both offline and online. While the social media non-believer may see this as irrelevant, the digitally connected needs this to feel safe and secure. If you respect their boundaries offline, why not respect their boundaries online as well?

digital monogamy

 

 

If you don’t believe that digital monogamy is a real issue, be sure to click here to view what happens when this isn’t sorted out up front.

 


How to Craft an Effective Editorial Content Calendar to optimize your social media presence

holiday-2015-ss-1920-e1419291733610 socialmediaeditorialcalendar

Happy New Year! Now is the perfect time to start planning your editorial content calendar for 2015. The key to publishing great content is to plan ahead of time. Great content does not come from thin air- it comes from a team of people who take the time to meticulously plan and create it using an editorial calendar.

1) Step 1: Set goals.

Setting an attainable content goal is the first step to publishing quality content. It is imperative to know what you want to achieve before you go into executing a strategy. It’s really this simple: if you have no strategic direction, your content will not be effective. Knowing what you want as the end result of your editorial calendar will make your ideas effortlessly fall into place, tying each month together with a cohesive campaign theme.

2) Step 2: Know what you want to write about

Using an editorial calendar will make creating monthly themes easier to conceptualize. All posts should relate back to an overarching theme that you could monitor through the use of an editorial calendar. Creating a monthly blog around one key central messaging point will keep your followers interested.

3) Step 3: Know who you are writing for.

Before creating an editorial calendar, it is important to know your audience like the back of your hand. What do they want to read about? What posts have they liked in the past? Use your past engagement metrics to create content that is exactly what your audience is looking for. Use these posts as content that you can publish consistently and periodically throughout the month, so you are giving your audience something to look forward to.

4) Step 4: Know where your content will go.

Dividing your calendar by social media channel will help you precisely zero in on your target audience. Each channel has a different set of users; therefore a different voice must be used to appeal to those unique users. For example, a different voice must be used when posting on LinkedIn vs. Twitter. One is a professional networking platform and the other is a more informal social platform.

5) Step 5: Know your frequency limits.

How much can your team handle? It is crucial to be realistic with your team when creating an editorial calendar. If you do not have the time or manpower to execute a blog a day plus social media posts, do not be afraid to scale back! It is better to publish high quality content a few times a month than post poor content that will damage the community of followers you are trying to build. When planning your frequency of posts, it is important to plan content based around how much work will go into each type of post. For example, an attainable publishing frequency may include social media posts 5 days a week, a blog post once per week and an e-book once a month.


Social Media Holiday Gift Guide

 

Looking for the perfect gift for the social media fanatic in your life? Then look no further then Ruby Media Group’s annual social media holiday gift guide- perfect for the social media manager in your life.

This #HashtagADay Journal is the perfect gift for any Twitter fanatic. This is a fun little exercise that allows you to document your day in just a handful of words. Get it here: http://bit.ly/1tyrTKQ

hashtagaday

We are obsessed with these social media nameplate necklaces! Get your Twitter handle plated in gold and rock your handle and hopefully you will pick up some new followers while you are wearing it! Talk about excellent personal branding! You can design your own here: http://bit.ly/1FC33lG

socialmedianameplate

Are you on a quest to take the perfect selfie? This gadget is the best tool for snapping a great selfie without having to fumble with your phone. It’s perfect for taking large group selfies or just a single shot without any movement. Get it here: http://bit.ly/11BFfzz

selfie

Use these adorable handmade pillows to rest your weary head on the icons of the social media sites that keep you going during your day! These are the perfect décor for any social media professional! Order yours here: http://etsy.me/1vZXDiO

socialmediapillows

The future is here! We are obsessed with this line of smart jewelry that notifies you of calls, texts, emails and apps notifications. These rings are both beautiful and productive! Purchase yours at: https://ringly.com/

ringly

Integrate your beautiful Instagrams into your home décor with these Stitchagram pillows! Get your favorite filtered grams printed on a variety of designs like tote bags, coin purses and throw pillows. Create your own here: https://stitchtagram.com/

stitchagram

Kris Ruby To Speak at New York Women in Communications Annual Conference at NYU

Westchester PR Agency CEO Shares Career Advice on Succeeding in the Changing Landscape of Communications

On November 22, Kris Ruby, CEO of Westchester PR & Social Media Agency Ruby Media Group, will be speaking at the New York Women in Communications Foundation’s 2014 Student Career Conference. The conference will be held at NYU’s Kimmel Center in New York City. Students and aspiring young professionals seeking advice and tips about pursuing a career in the rapidly evolving communications industry will be attending.  The full day event includes networking opportunities, informative panel discussions, essential career advice, and incomparable access to the industry’s leading experts.

The event will address the swiftly changing disciplines and unfolding opportunities in the communications industry including broadcast and radio, digital content, public relations, advertising, marketing, entertainment, fashion, beauty, food and beverage, social media, entrepreneurship and secrets to a successful job search.

“I am thrilled to be speaking on the Women in Communication Personal Branding Panel and hope my advice will inspire other young women to develop a thriving career in Public Relations,” said Kris Ruby of Ruby Media Group.

Ruby will use her experiences as an agency owner, noted social media expert and on air television commentator to provide young professionals with powerful career advice to building a personal brand.

“Kris Ruby has built a strong brand as a social media expert on network television. She is a force to be reckoned with and I know attendees are going to learn a lot of valuable information from her,” said Brittany Hennessy of New York Women in Communications.

Some of the communications companies represented at the conference will include FOX5, Mashable, Barclays Center, Huffington Post, Fashionista.com, Kaplow, ABC-TV, The Muse, LinkedIn, The Wall Street Journal, Good Housekeeping, USA Today, NYC Mayors Office of Media and Entertainment, to name a few. Keynote speakers include Anne Fulenwider, Editor-in-Chief, Marie Claire Magazine and Rachel Sklar, Writer/Editor, Founder of Change The Ratio and TheLi.st.

 

new york women in communications foundation career conference flyer

 


Top 11 Digital Communications Trends for 2015

Westchester PR Agency CEO Shares Industry Insights with Rye Business Owners at Serendipity Labs 

On November 6th, Kris Ruby, CEO of Westchester PR & Social Media Agency Ruby Media Group, hosted a digital communications workshop at Serendipity Labs in Rye. Over 30 people attended the event. During the workshop, Ruby discussed media budgeting for 2015 and answered Q & A’s from attendees.

“It is important to properly allocate resources for a cross channel strategy that aligns with your overall business objectives. Every solid PR or Social Media plan starts with a cohesive strategy,” said Kris Ruby of Ruby Media Group.

“Kris Ruby gave attendees powerful guidance on allocating media budgets to obtain the greatest exposure,” said Serendipity Labs Corporate Marketing Manager Jodi Gordon. “We wanted to give our members an opportunity to experience an interactive PR and Social Media workshop and the event was a huge success.”

In case you missed the workshop, here are Ruby’s top 11 trends and key ideas to consider when creating a proactive digital communications strategy in 2015.

STRATEGIC PLANNING

The most effective campaigns today link back to an increase in overall business growth. For example, a successful campaign could be measured by an increase in new diners, members or customers by X percent. The best way to measure this is through benchmarking and data analysis. The expectation of PR practitioners as “data analysts” has become standard. Benchmarking is critical in determining campaign results. Clients want to see an ROI (return on investment) on all social media and PR spends. Calculating media impressions, Facebook fan likes or website visits is not enough to stay competitive today.

USER GENERATED CONTENT

With the rise of social media, traditional media gatekeepers are taken out of the equation. If you want to get your story in the hands of the media, figure out what story you want to tell and what content is valuable to your audience.

STOP SELLING, START GIVING

Social media is inherently about branding to a focused audience.  It is about the ability to quickly get in front of prospects, current clients and leads, and to establish an online relationship with them and build customer engagement.  Social media marketing differs from traditional marketing in that it does not focus on immediately establishing the value of your services or products, but rather it is about establishing you as an icon and thought leader in the industry—to create an awareness of your name and brand.  It is not a specific advertisement for a given product or service—it is about brand engagement.

SINGLE MESSAGE CONTENT STRATEGY

Your social media strategy should be in alignment with your business objectives. Be able to identify the message you want people to take away from your company in one sentence. By utilizing the single message content strategy, all content across multiple channels should tie-in to the message you are looking to share.

SOCIAL MEDIA DRIVEN PR

The best PR campaigns are those that are cohesively integrated between social media and public relations. Social media should be used to complement a PR campaign to drive continued media exposure and interest of editors for your business. Utilize social media to share press placements, connect with bloggers, and get on the radar of editors while executing multi-platform PR campaigns. Use social media such as Twitter to search for and pitch journalist queries in real time and build an ongoing relationship with reporters. One of the best ways to get a journalist to read your pitches is to engage with them on Twitter. Take a vested interest in what they write and re-tweet content that you find useful. Furthermore, use social media to research the beat they cover before you pitch them.

CONTENT MARKETING- THE NEW SEO

When crafting your message, you need clarity, conciseness and connection. All good stories are simple at their core. Think short sentences, and think of your audience and your unique connection to them before writing content. Content marketing is the new SEO. The goal is to craft relevant content to make it easier for your prospects to find you.

ATTRACTING AND ENGAGING CUSTOMERS WITH RELEVANT CONTENT

Before crafting an editorial calendar, think about the unique pain points your prospects experience and how you can help solve them. Then, craft content accordingly. All of your content should engage long lead prospects with informative, unique and educational tips that show you are an expert in the field vs. telling them through promotional marketing.

BLOGGER RELATIONS

In the new world of media relations, you are essentially selling content. If the content is weak, a blogger risks losing subscribers. Remember, bloggers are only going to push forward interesting content that will increase viewership. Make it easy for the blogger to run your story and you will increase the likelihood of being featured.

INTERACTIVE SPONSORSHIPS

From a PR and advertising perspective, there has been a big shift in client’s expectations on ROI of sponsorships. It is no longer enough to purchase a sponsorship to “get the brand out there.” Clients want to strategically align their brands with event sponsorships that link back to an increase in business. The sponsorship model of the future will be more interactive and give clients an opportunity to engage directly with prospects vs. standing behind a table collecting leads. The most effective sponsorships will embrace the new mindset of Westchester Executives and understand how to meet their needs.

REAL TIME MARKETING

Real time marketing is all the rage. Follow the news cycle and look for connections to trending stories. If you have a genuine tie-in to the story, let the media know. If it’s a breaking news day, find any tie in that is truly authentic. This applies to social media marketing and Public Relations campaigns.

MEASURE, MEASURE, MEASURE!

The best way to re-engage fans is to measure what is working and what your fans really connect with. One mistake brands make is getting lost in the editorial content calendar shuffle. They are so obsessed with posting and keeping up with the social media rat race that they forget to actually measure what’s working. Pause. If you are not continually measuring what has the greatest impact with your audience, you will lose followers, and it will ultimately damage the value of the community you are trying to create.

Kris Ruby, CEO of Westchester, NY-based Public Relations agency, Ruby Media Group, at a roundtable hosted a digital communications workshop

Top 10 Media Interview Tips

Worried about your next interview with the media? Do not fear! We have created a handy guide of our top interview tips to help you ace your next interview.

Interview tips from Ruby media group

Digital Media Workshop Hosted by Westchester Social Media Agency

Budget season is here! Are you actively putting together your media budget for 2015? Have you properly allocated resources for a cross channel strategy that aligns with your overall business objectives? Do you have an efficient plan in place to measure the ROI of your monthly media spend?

If you are frustrated with seeing your competitors everywhere you look, and need more guidance on tweaking your media budget to obtain the greatest exposure, attend this powerful interactive Digital Media workshop where PR expert Kris Ruby will teach you the top 10 ways to create a proactive digital communications strategy for 2015.

During the workshop, Social Media Expert and CEO of Ruby Media Group, Kris Ruby, will discuss the ins and outs of PR and social media in today’s new media landscape, and how you can enhance your allocated resources to achieve maximum PR exposure. During this interactive Q & A, Attendees will also have the opportunity ask questions about how to incorporate digital media into their 2015 plans.

Be sure to get there early for coffee, tea and bagels. RSVP for this event on Facebook or call (914) 908-6770.

About Ruby Media Group
Ruby Media Group is a full service Public Relations and Social Media Agency serving Manhattan, Westchester County & Fairfield County. Ruby Media Group specializes in corporate PR for regional and national brands. For more information, please visit www.rubymediagroup.com.

Digital Media workshop with Kris ruby, president of Westchester County PR firm