Posts By: RubyAdmin

How to Create a Cohesive Communications Plan

In today’s increasingly digital landscape, PR, Marketing, and Advertising are merging together at a rapid pace. Now, more than ever, it is important for public relations practitioners to return to their core value: being persuasive storytellers. We’ve found that the most effective forms of communication are all part of an integrated communications plan.

Here are RMG’s top 3 recommended approaches:

  1. Experiential Marketing: This creates an experience for the consumer to interact with a brand in a real-world setting. This face-to-face engagement leads to an emotional connection with the consumers, something that is necessary to reach GEN Y consumers. Experiential marketing can include branded festivals, pop-up shops, and behind the scenes tours. Experiential marketing is best used to enhance and complement traditional marketing campaigns.
  1. Social Media: Social media is something we use in our daily lives, so it makes sense that brands would be eager to use this medium to communicate with their consumers. However enticing social media may be, it is important to remember that social media is a tool and not something that can stand alone in a strategic communication plan. In fact, some campaigns do not need social media components at all because it would not be effective in reaching the target audience. If social media is the right fit for your audience, content must be kept short and sweet, as consumers are usually multi-tasking and have shortened attention spans.
  1. Native Advertising: This approach is similar to sponsored content. Native advertising is online advertising that appears like editorial content. This content can be a promoted tweet on Twitter, a suggested post on Facebook, or a full-page ad on Flipboard. Native ads have the tendency to go viral and are shared more often than content ads; however, it is important to remember that the information and tone of your native ads are still key in having a successful campaign. Without the correct information, tone, and placement, native ads will have a decreased likelihood of going viral.

These are just a few of the strategies that brands can use to create a successful integrated marketing plan. With the ever-changing state of communication today, we are always on the lookout for new and innovative communication tools and channels. What strategies have been most effective for promoting your business?

westchestersocialmedia                       Photo credit: mkhmarketing

 


Ruby Media Group CEO Kris Ruby Takes on The NYSE

RMG CEO Kris Ruby NYSE CNBC

 

Did you catch Ruby Media Group CEO Kris Ruby on CNBC yesterday? Kris joined CNBC’s Retail Investor Roundtable live from the New York Stock Exchange and shared her stock picks, investing style, and where she sees the market heading.

Check out a clip below:

krcnbc

 


Social Media Expert Kris Ruby of Ruby Media Group Weighs in on Baltimore Riots

Have you noticed a change in the way news is reported?  Citizen journalism has become an increasingly relevant form of communication in today’s connected world. The Baltimore Riots are a prime example of how citizens are spreading the news. Thanks to technology, we know the news before it’s reported. The police can receive warnings and share their updates easily and effectively. Thanks to social media, the world can keep up with the Baltimore Riots in realtime. Kris Ruby shares her observations about social media’s role in the Baltimore Riots below.

1. Citizen Journalism: Shows an increase in citizen journalism on social media. A lot of the videos that are going viral on this topic are all from individual citizens cell phones being broadcast on social media. Citizen journalism is again happening in Baltimore. We are relying on citizen videos to get the latest news and updates. Traditional journalism cannot keep up, so we rely on viral videos, tweets, and status updates to get the latest news.

2.  Use of hashtags to follow the riots in real time. You can keep up with riot updates through hashtags. For example, we know the Crips and the Bloods are joining together in riots because of hashtags, tweets, and updates from civilians. Relevant hashtags to follow include #crips #bloods #blackguerillafamily #freddiegray. They are also bringing back the #blacklivesmatter hashtag.

3. Police and National Guard are communicating via Twitter. The police are using Twitter to send out real time updates to citizens.  This provides realtime communication between the police and the community. The National Guard is sending updates and photos to Baltimore citizens and the world via Facebook. With social media, civilians can also communicate with the police and the National Guard, asking questions, commenting on updates, etc.

Baltimore Riots Kris Ruby Weighs In


Kristen Ruby: Power Woman of the Month

Women of Power Next Door

 

Ruby Media Group CEO Kristen Ruby was named Women Of Power Next Door’s April Woman of the Month. In her column, Kris shares her thoughts on failure, success, and how she lives life to the fullest.

Read Kris Ruby’s “Power Woman of the Month” column here.


Kris Ruby Fox and Friends How Does a Cat Video Take the World by Storm?

Social Media Expert Kris Ruby speaks with Fox and Friends about the popularity of optical illusions on social media. The latest “cat on stairs” photo leaves us asking: is the cat going up or down the stairs? Also, is social media making us dumber? Watch Kris discuss what’s so interesting about these images on social media.

Kris Ruby Social Media Expert Fox and Friends Appearance



What a Dating Experiment Taught This Entrepreneur Turned Reality TV Star

Article by Jason Fell

For the full article link click here: http://entm.ag/1CJaFVj

For on-the-go entrepreneurs, finding love isn’t easy. When every waking hour is spent growing a business and chasing your dream, how the heck are you supposed to squeeze in time for anyone else? Even the most successful people in business discover that dating and romance can be a tricky task.

Just ask 28-year-old Kris Ruby, founder of New York City-based public relations firm Ruby Media Group. She and longtime friend Alex Goldman — an entrepreneur himself, having started Five Senses Catering in New York City — starred on Bravo’s Friends to Lovers TV show. The idea, unless the title gave it away, was to find out if friends could indeed develop a successful romantic relationship.

“I encouraged him to start his own business and was intrigued when he followed my direction and started his company,” Ruby tells Entrepreneur. “That piqued my interest.”

Over the course of about a year, Bravo’s TV crew followed Ruby and Goldman around Manhattan and Ruby’s hometown in Westchester County, N.Y., chronicling their path to love. Unfortunately, they weren’t destined to be more than just friends. Goldman eventually got back together with an ex-girlfriend, and Ruby is back to work and also working on herself — personally and as an entrepreneur.

Kris Ruby and Alex Goldman

“[The show] was a tremendous growing opportunity,” Ruby says. “I saw a lot of things I didn’t like about myself after the show and definitely want to focus on fixing those character defects.”

Here are five lessons Ruby learned from the show about being better personally and professionally:

1. Always shower clients with attention.

Whether it’s a love interest or business client, people invest time and money with you and deserve your attention. You can’t fake it or put people off.

“This reality show took a year for me to film while I was simultaneously running an agency and doing TV news segments,” Ruby explains. “I thought I could juggle everything and keep clients happy while filming, but I learned that it was nearly impossible to do it all.”

Just like with personal relationships, if you let things build up in business relationships for too long without any attention, the relationship will sour. “I now realize that it’s the relationship that keeps the client happy in addition to all of the work. If you don’t keep up the personal relationship with your client, the business relationship will eventually fall apart,” Ruby says. “As my business coach Drew McLellan said, ‘Clients are a lot like boyfriends or girlfriends. They need a lot of tending to and love. No one wants to feel like they are not the most important thing in the world to you.'”

2. How you are one way is how you are every way.

If you have trouble making or keeping commitments in your personal or dating life, you will most likely have the same issues in business. “I used to think there was such a separation between my personal life and business life,” Ruby says. “My business life was completely put together — my personal life needed a lot more work, as evidenced on the show.”

While finding true work-life balance can be difficult, Ruby believes entrepreneurs should have stability and happiness in their personal lives, otherwise that imbalance “will pour over and your clients will eventually feel it.”

3. Put the smartphone down.

As a PR and social-media strategist, Ruby is often on her smartphone texting, tweeting and sending emails. But even in this always-on, hyper-connected world, in-person communication trumps digital messages when it comes to keeping clients (and love interests) engaged and happy.

“I was totally wrong on this one and thought texting and emailing would suffice. … I learned my lesson,” Ruby says. “Clients need real in-person love and just texting will get you canned. You actually make it harder on yourself and the relationship by turning it into a long distance relationship when it doesn’t have to be.”

4. Success is an illusion.

Just because you may be successful in one area of your life — such as your business — it doesn’t mean success in your personal life will come easy.

“People automatically assume that if you are a woman in business who has reached a certain level of success, you have everything together,” Ruby says. “As leaders, we need to come out and admit that we don’t always have it together.

“Even if every episode did not show my most glowing moments,” she continues, “I at least showed other women that you can be successful in one area of your life and totally unsuccessful in other areas — in my case, love.”

5. Know the breakup signals.

In many ways, romantic relationships mirror professional ones. When a client wants to talk about the future or go in a different direction, you are about to be fired, Ruby says.

“Break ups with clients can hurt just as much as personal relationship break ups,” she says. “If a client wants to move on, you can’t force them to tell you why. You have to accept that you don’t control the situation and move on.”


Social Media Expert Kris Ruby on CNBC

Ruby Media Group Founder Kris Ruby was thrilled to do a LIVE segment on CNBC from The New York Stock Exchange. During the segment, Ruby discussed her top tech predictions in the market. As a 28 year old growth oriented investor, her focus was on buying for future gains. To watch the full segment, click here

social media expert kris ruby CNBC tv commentatorNYSE social media tech expert kris ruby on air cnbc