While Kim Kardashian may have broken the Internet, Caitlyn Jenner unified it. This Vanity Fair cover was set to cause much controversy, but instead it turned into something much more extraordinary, especially with the carefully crafted PR plan. Love it or hate it, the PR plan was executed well.
Kris Ruby of Ruby Media Group was recently quoted in FOX Business discussing the inner workings of the campaign. Ruby stated, “They expanded their reach, everyone knows Caitlyn’s story now. They reached both audiences.” The most astonishing part of the campaign? Being able to reach one million followers on Twitter in four hours and three minutes breaking the world record, being the fastest person to reach one million. Read the full article here
There’s a little known tool on Facebook that only those “in the know” seem to use effectively: Facebook graph search. We’re all for sharing knowledge, so we would like to shed some light on this accessible marketing tool.
Facebook graph search allows you to target your ideal audience. When you search on Facebook, results are sorted by people, posts, hashtags, and locations as well as your Facebook friends and extended network. You can use the graph search feature to find what’s being posted about your brand, as well as to find out your audiences’ buying patterns. A great way to use the search feature is to search “posts by people who like BRAND”— by doing this search; you can easily find posts from those within your audience. Once you have this data, you can further tailor your content to your audience and increase engagement.
Using Facebook graph search, you can also search by hashtags and find out what’s trending. When you search your brands hashtags or trending hashtags, you gain further insights. By monitoring your relevant hashtags, you can find what is and is not working and tweak accordingly. By monitoring hashtags that are trending, you can stay culturally relevant and show your consumers your brand understands them.
By using Facebook graph search you can learn, monitor, and properly engage your audience. You will also have an easier time keeping up with your competition. This simple Facebook search tool is actually a great tool in your arsenal to figure out how to reach your audience effectively!
(more info found at: http://www.socialmediaexaminer.com/how-to-use-facebook-graph-search/)
Kris Ruby was recently featured on FOX 5 discussing the latest new app HappyGrumpy. Ruby said,“If they find out that they are a grumpy person, they can adapt their social media accordingly and start putting out some positive affirmation tweets or some more positive things from their Instagram that they are linking over.” With this service, it will be easier for people to track their content through this website for what they are putting out to their followers. Charts will display which social media accounts are more emotional, happy and grumpy. It is crucial to keep track if you have a decent following so you don’t push away followers from your personal account or even your business. We typed in “sparklingruby”, Kristen’s personal account; it appears that she is, in fact happy! No surprise there 🙂 Watch the full segment here
In today’s increasingly digital landscape, PR, Marketing, and Advertising are merging together at a rapid pace. Now, more than ever, it is important for public relations practitioners to return to their core value: being persuasive storytellers. We’ve found that the most effective forms of communication are all part of an integrated communications plan.
Here are RMG’s top 3 recommended approaches:
- Experiential Marketing: This creates an experience for the consumer to interact with a brand in a real-world setting. This face-to-face engagement leads to an emotional connection with the consumers, something that is necessary to reach GEN Y consumers. Experiential marketing can include branded festivals, pop-up shops, and behind the scenes tours. Experiential marketing is best used to enhance and complement traditional marketing campaigns.
- Social Media: Social media is something we use in our daily lives, so it makes sense that brands would be eager to use this medium to communicate with their consumers. However enticing social media may be, it is important to remember that social media is a tool and not something that can stand alone in a strategic communication plan. In fact, some campaigns do not need social media components at all because it would not be effective in reaching the target audience. If social media is the right fit for your audience, content must be kept short and sweet, as consumers are usually multi-tasking and have shortened attention spans.
- Native Advertising: This approach is similar to sponsored content. Native advertising is online advertising that appears like editorial content. This content can be a promoted tweet on Twitter, a suggested post on Facebook, or a full-page ad on Flipboard. Native ads have the tendency to go viral and are shared more often than content ads; however, it is important to remember that the information and tone of your native ads are still key in having a successful campaign. Without the correct information, tone, and placement, native ads will have a decreased likelihood of going viral.
These are just a few of the strategies that brands can use to create a successful integrated marketing plan. With the ever-changing state of communication today, we are always on the lookout for new and innovative communication tools and channels. What strategies have been most effective for promoting your business?
Photo credit: mkhmarketing
Did you catch Ruby Media Group CEO Kris Ruby on CNBC yesterday? Kris joined CNBC’s Retail Investor Roundtable live from the New York Stock Exchange and shared her stock picks, investing style, and where she sees the market heading.
Check out a clip below:
Have you noticed a change in the way news is reported? Citizen journalism has become an increasingly relevant form of communication in today’s connected world. The Baltimore Riots are a prime example of how citizens are spreading the news. Thanks to technology, we know the news before it’s reported. The police can receive warnings and share their updates easily and effectively. Thanks to social media, the world can keep up with the Baltimore Riots in realtime. Kris Ruby shares her observations about social media’s role in the Baltimore Riots below.
1. Citizen Journalism: Shows an increase in citizen journalism on social media. A lot of the videos that are going viral on this topic are all from individual citizens cell phones being broadcast on social media. Citizen journalism is again happening in Baltimore. We are relying on citizen videos to get the latest news and updates. Traditional journalism cannot keep up, so we rely on viral videos, tweets, and status updates to get the latest news.
2. Use of hashtags to follow the riots in real time. You can keep up with riot updates through hashtags. For example, we know the Crips and the Bloods are joining together in riots because of hashtags, tweets, and updates from civilians. Relevant hashtags to follow include #crips #bloods #blackguerillafamily #freddiegray. They are also bringing back the #blacklivesmatter hashtag.
3. Police and National Guard are communicating via Twitter. The police are using Twitter to send out real time updates to citizens. This provides realtime communication between the police and the community. The National Guard is sending updates and photos to Baltimore citizens and the world via Facebook. With social media, civilians can also communicate with the police and the National Guard, asking questions, commenting on updates, etc.
Social Media expert Kris Ruby sits down with Gretchen Carlson’s Power Panel.
Ruby Media Group CEO Kristen Ruby was named Women Of Power Next Door’s April Woman of the Month. In her column, Kris shares her thoughts on failure, success, and how she lives life to the fullest.
Read Kris Ruby’s “Power Woman of the Month” column here.
Social Media Expert Kris Ruby speaks with Fox and Friends about the popularity of optical illusions on social media. The latest “cat on stairs” photo leaves us asking: is the cat going up or down the stairs? Also, is social media making us dumber? Watch Kris discuss what’s so interesting about these images on social media.
Tech trends Expert Kris Ruby on Cavuto “What The Tech?!” discussing the new Apple watch. Are you going to buy one?