Monthly Archives: November 2012

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Oppenheimer Small Business Forum Highlights Role of Social Media in Marketing Small Businesses

Ruby Media Group Founder Kris Ruby Keynote’s Economic Development Forum Hosted by Senator Suzi Oppenheimer and Women’s Enterprise Development Center 

Senator Suzi Oppenheimer (D-Mamaroneck) and the Women’s Enterprise Development Center (WEDC) hosted a successful Small Business & Economic Development Forum on Tuesday, October 23rd at the White Plains Public Library with Keynote speaker Kris Ruby of Ruby Media Group.  This was the Senator’s 21st small business conference, which has been co-sponsored for a number of years by WEDC with the generous support of Capital One Bank.

A capacity crowd filled the library auditorium to hear keynote speaker, Kris Ruby, President and Founder of Ruby Media Group, a premiere full service Public Relations and Social Media agency, discuss the state of social media and small business in today’s digital age. In a talk punctuated by sound, practical advice, Ms. Ruby encouraged small business owners and aspiring entrepreneurs to incorporate social media into their overall marketing and communications strategies.  As a first step, small business owners should identify their objectives in using social media, whether it be to increase sales, improve customer service, increase traffic on the company’s website, public relations or search engine optimization.

Businesses should devote approximately six hours per week on social media, advised Ruby, but the rewards of that investment could be significant.  Social media sites are two times more likely to generate leads than traditional marketing, and women between the ages of 33-55 – a prime demographic for many businesses – is the fastest growing population on Facebook.

Ms. Ruby’s informative presentation focused on ways that a small business can generate fun and engaging content, encouraging followers to interact with the company on its social media sites.  Social media content differs from traditional marketing in that not every post is promotional.  Ideally, said Ruby, only one in ten messages should directly promote the company’s products or services.  Anything more could be a turnoff to potential consumers.

“Social Media should be an integral part of your Public Relations campaign – it goes hand in hand.  In 2013, the question will no longer be – Should I be on social media?  Rather, the focus will be on ‘What is my social media strategy for the upcoming year?’” said Ruby Media Founder Kris Ruby.

“To say that the Internet and social media have revolutionized the way we do business would be a gross understatement,” observed Senator Oppenheimer.  “Thank goodness we have experts like Kris Ruby who can help small businesses and aspiring entrepreneurs navigate today’s rapidly changing marketplace.”

“We thank Kris Ruby for providing us with an informative and interesting presentation on effective uses of social media to help entrepreneurs grow their businesses, said Anne Janiak, Executive Director of the Women’s Enterprise Development Center.

As this is final small business forum for the retiring Senator Oppenheimer, WEDC presented the Senator with a Certificate of Appreciation in “recognition of her many years of dedicated public service and her ongoing commitment to promote small businesses and economic development opportunities in the community.” Senator Oppenheimer, in turn, thanked WEDC for helping to empower “thousands of women in our area to realize their dreams of owning their own businesses.”






















Oppenheimer and WEDC Host Small Business & Economic Development Forum in White Plains







Senator Suzi Oppenheimer (D-Mamaroneck) and the Women’s Enterprise Development Center Inc. (WEDC) are pleased to announce that they will host a Small Business & Economic Development Forum on Tuesday, October  23, 2012, from 9:30 – 11:30 a.m. at the White Plains Public Library, 100 Martine Avenue, White Plains.  This is the 21st small business conference hosted by the Senator, which is  held again this year with the generous support of Capital One Bank.

This year’s forum will focus on “Making Social Media Work for Your Small Business” and will feature Kristen Ruby, the founder and CEO of Ruby Media Group.  Ms. Ruby will discuss the state of social media and small business in today’s digital revolution.  Her interactive workshop will assist small business owners and aspiring entrepreneurs on how to successfully market and grow their businesses through Facebook, Twitter, Pinterest and more.

“Today’s consumers rely on social media to gain useful information about new products and services, as well as for social interaction,” observed Senator Oppenheimer. “Savvy small business owners can marshal social media platforms to increase sales, build their brand and even manage customer service. I am delighted that Ms. Ruby will share her practical knowledge and insights to help small businesses in our area thrive.”

“As a provider of small business development programs and services, we are delighted to co-sponsor this forum with Senator Oppenheimer. We know that Kristen Ruby will zero in on the most effective and productive uses of social media to help entrepreneurs grow their businesses,” noted Anne Janiak, WEDC’s Executive Director.

The forum will also feature  representatives of various government agencies and private organizations who will provide an overview of the services their organizations offer to small businesses, as well as distribute informational materials and offer one-on-one assistance.